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учебная и научная литература

Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
3
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
The Handbook of Pragmatics
3
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
The Proper Treatment of Events
4
The Proper Treatment of Events offers a novel approach to the semantics of tense and aspect motivated by cognitive considerations. offers a new theory of the semantics of tense aspect and nominalizations that combines formal semantics and cognitive a…
The Proper Treatment of Events offers a novel approach to the semantics of tense and aspect motivated by cognitive considerations. offers a new theory of the semantics of tense aspect and nominalizations that combines formal semantics and cognitive a…
Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism
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Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism, 8th Edition is the comprehensive revision of the field-leading reference on bone and mineral health. The eighth edition has been fully revised by the leading researchers and c…
Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism, 8th Edition is the comprehensive revision of the field-leading reference on bone and mineral health. The eighth edition has been fully revised by the leading researchers and c…
Physical Chemistry of Semiconductor Materials and Processes
5
The development of solid state devices began a little more than a century ago, with the discovery of the electrical conductivity of ionic solids. Today, solid state technologies form the background of the society in which we live. The aim of this boo…
The development of solid state devices began a little more than a century ago, with the discovery of the electrical conductivity of ionic solids. Today, solid state technologies form the background of the society in which we live. The aim of this boo…
Ullmann's Polymers and Plastics. Products and Processes
4
Your personal Ullmann's: Chemical and physical characteristics, production processes and production figures, main applications, toxicology and safety information are all to be found here in one single resource – bringing the vast knowledge of the Ull…
Your personal Ullmann's: Chemical and physical characteristics, production processes and production figures, main applications, toxicology and safety information are all to be found here in one single resource – bringing the vast knowledge of the Ull…
Design for Health. Sustainable Approaches to Therapeutic Architecture
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Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …
Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …
The Law of Fundraising, 2017 Cumulative Supplement
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Untangle the web of fundraising regulations, with the latest updates for 2017 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and state f…
Untangle the web of fundraising regulations, with the latest updates for 2017 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and state f…
Integrating Program Management and Systems Engineering. Methods, Tools, and Organizational Systems for Improving Performance
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Integrate critical roles to improve overall performance in complex engineering projects Integrating Program Management and Systems Engineering shows how organizations can become more effective, more efficient, and more responsive, and enjoy better pe…
Integrate critical roles to improve overall performance in complex engineering projects Integrating Program Management and Systems Engineering shows how organizations can become more effective, more efficient, and more responsive, and enjoy better pe…
Membership Essentials. Recruitment, Retention, Roles, Responsibilities, and Resources
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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics f…
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics f…
Swimming Up Stream 2: Agency and Urgency in the Education of Black Men: New Directions for Adult and Continuing Education, Number 150
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This volume is the continuation of a two-part series that focuses on salient topics and issues affecting Black males as they engage in adult education and learning. Considering the historical and current effects on the way these men participate in ad…
This volume is the continuation of a two-part series that focuses on salient topics and issues affecting Black males as they engage in adult education and learning. Considering the historical and current effects on the way these men participate in ad…
100 Of The Best Curses and Insults In Spanish: A Toolkit for the Testy Tourist
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For When You Need Just the Right WordTravelling is fantastic – we don't deny it. But sometimes when you're in another country, stuff happens. A thieving kid lifts your wallet, a cab driver nearly kills you, or a waiter charges you $25 for bottled wat…
For When You Need Just the Right WordTravelling is fantastic – we don't deny it. But sometimes when you're in another country, stuff happens. A thieving kid lifts your wallet, a cab driver nearly kills you, or a waiter charges you $25 for bottled wat…
The Boy Who Harnessed the Wind
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SOON TO BE A MAJOR MOTION PICTURED DIRECTED BY AND STARRING CHIWETEL EJIOFOR.When William Kamkwamba was just 14 years old, his family told him that he must leave school and come home to work on the farm – they could no longer afford his fees. This is…
SOON TO BE A MAJOR MOTION PICTURED DIRECTED BY AND STARRING CHIWETEL EJIOFOR.When William Kamkwamba was just 14 years old, his family told him that he must leave school and come home to work on the farm – they could no longer afford his fees. This is…
Leaving Reality Behind: Inside the Battle for the Soul of the Internet
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A’ NO LOGO’ for the net Generation – a no-holes barred story of the battle for the control of the internet, that reads like a thriller.In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles c…
A’ NO LOGO’ for the net Generation – a no-holes barred story of the battle for the control of the internet, that reads like a thriller.In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles c…
Eclipse: The science and history of nature's most spectacular phenomenon
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J P McEvoy looks at remarkable phenomenon of a solar eclipse through a thrilling narrative that charts the historical, cultural and scientific relevance of solar eclipses through the ages and explores the significance of this rare event.In the year w…
J P McEvoy looks at remarkable phenomenon of a solar eclipse through a thrilling narrative that charts the historical, cultural and scientific relevance of solar eclipses through the ages and explores the significance of this rare event.In the year w…
Empires of the Word: A Language History of the World
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An unusual and authoritative 'natural history of languages' that narrates the ways in which one language has superseded or outlasted another at different times in history.The story of the world in the last five thousand years is above all the story o…
An unusual and authoritative 'natural history of languages' that narrates the ways in which one language has superseded or outlasted another at different times in history.The story of the world in the last five thousand years is above all the story o…
Genome: The Autobiography of a Species in 23 Chapters
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The most important investigation of genetic science since The Selfish Gene, from the author of the critically acclaimed and best-selling The Red Queen and The Origins of Virtue.The genome is our 100,000 or so genes. The genome is the collective recip…
The most important investigation of genetic science since The Selfish Gene, from the author of the critically acclaimed and best-selling The Red Queen and The Origins of Virtue.The genome is our 100,000 or so genes. The genome is the collective recip…
Ghost Girl: The true story of a child in desperate peril – and a teacher who saved her
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A stunning and poignant account of an extraordinary teacher's determination from the author of the #1 Sunday Times bestsellers The Tiger's Child and One Child.Jadie never spoke, never laughed, never cried. She spent every waking hour locked in her ow…
A stunning and poignant account of an extraordinary teacher's determination from the author of the #1 Sunday Times bestsellers The Tiger's Child and One Child.Jadie never spoke, never laughed, never cried. She spent every waking hour locked in her ow…
The Islamic Finance Handbook. A Practitioner's Guide to the Global Markets
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Get up to speed quickly on the world's fastest growing financial sector The Islamic Finance Handbook: A Practitioner's Guide to the Global Markets is the definitive report for the Islamic finance industry. Written by the industry's leading practition…
Get up to speed quickly on the world's fastest growing financial sector The Islamic Finance Handbook: A Practitioner's Guide to the Global Markets is the definitive report for the Islamic finance industry. Written by the industry's leading practition…
Сhess. A New Option?
3
Chess is a wonderful game! Every day millions of people in the world meet by the chessboard: learning to play chess is very easy. Certainly most of them do not suspect that chess is science, art, sports. That there exists a great number of chess book…
Chess is a wonderful game! Every day millions of people in the world meet by the chessboard: learning to play chess is very easy. Certainly most of them do not suspect that chess is science, art, sports. That there exists a great number of chess book…

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