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учебная и научная литература

The Handbook of Global Media and Communication Policy
5
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up…
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up…
Photochemically-Generated Intermediates in Synthesis
3
Examines the latest applications of photochemistry to generate important intermediates Presenting the latest breakthroughs in the field of organic photochemistry, this book offers tested and proven photochemical approaches to synthesis, creating prom…
Examines the latest applications of photochemistry to generate important intermediates Presenting the latest breakthroughs in the field of organic photochemistry, this book offers tested and proven photochemical approaches to synthesis, creating prom…
An Introduction to Sociolinguistics
4
This fully revised textbook is a new edition of Ronald Wardhaugh’s popular and accessible An Introduction to Sociolinguistics. Provides an accessible, comprehensive introduction to sociolinguistics that reflects new developments in the field. Fully r…
This fully revised textbook is a new edition of Ronald Wardhaugh’s popular and accessible An Introduction to Sociolinguistics. Provides an accessible, comprehensive introduction to sociolinguistics that reflects new developments in the field. Fully r…
Listening and Human Communication in the 21st Century
4
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st …
Bringing together top listening scholars from a range of disciplines and real world perspectives, Listening and Human Communication in the 21st Century offers a state-of-the-art overview of what we know and think about listening behavior in the 21st …
Anaphora
4
Anaphora: A Reference Guide is a collection of essays that report on the major results of recent research in anaphora and set the stage for further inquiry. Reports on the major results of recent research in anaphora and sets the stage for further in…
Anaphora: A Reference Guide is a collection of essays that report on the major results of recent research in anaphora and set the stage for further inquiry. Reports on the major results of recent research in anaphora and sets the stage for further in…
Wonders of the Solar System Text Only
4
The Sunday Times BestsellerIn Wonders of the Solar System – the book of the acclaimed BBC TV series – Professor Brian Cox will take us on a journey of discovery where alien worlds from your imagination become places we can see, feel and visit.The Won…
The Sunday Times BestsellerIn Wonders of the Solar System – the book of the acclaimed BBC TV series – Professor Brian Cox will take us on a journey of discovery where alien worlds from your imagination become places we can see, feel and visit.The Won…
Syntax
3
Building on the success of the bestselling first edition, the second edition of this textbook provides a comprehensive and accessible introduction to the major issues in Principles and Parameters syntactic theory, including phrase structure, the lexi…
Building on the success of the bestselling first edition, the second edition of this textbook provides a comprehensive and accessible introduction to the major issues in Principles and Parameters syntactic theory, including phrase structure, the lexi…
The ComSoc Guide to Managing Telecommunications Projects
5
This pocket guide provides an overview of the telecommunications environment as it has evolved over the past few years, illustrating the need for project management, the significance of project success to the companies, and the application of key pro…
This pocket guide provides an overview of the telecommunications environment as it has evolved over the past few years, illustrating the need for project management, the significance of project success to the companies, and the application of key pro…
Merchants of Culture. The Publishing Business in the Twenty-First Century
3
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the…
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the…
The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
3
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
3
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
The Handbook of Pragmatics
3
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
The Handbook of Pragmatics is a collection of newly commissioned articles that provide an authoritative and accessible introduction to the field, including an overview of the foundations of pragmatic theory and a detailed examination of the rich and …
Fashion Designer's Handbook for Adobe Illustrator
3
Fashion Designer's Handbook for Adobe Illustrator 2nd Edition is a teach-yourself guide that provides step-by-step instructions and diagrams on how to use Adobe Illustrator CS5. Bursting with detailed technical information and full colour illustratio…
Fashion Designer's Handbook for Adobe Illustrator 2nd Edition is a teach-yourself guide that provides step-by-step instructions and diagrams on how to use Adobe Illustrator CS5. Bursting with detailed technical information and full colour illustratio…
The Shaping School Culture Fieldbook
3
When the bestselling books Shaping School Culture and The Shaping School Culture Fieldbook were first published, Kent D. Peterson and Terrence E. Deal described the critical elements of school culture—the purposes, traditions, norms, and values that …
When the bestselling books Shaping School Culture and The Shaping School Culture Fieldbook were first published, Kent D. Peterson and Terrence E. Deal described the critical elements of school culture—the purposes, traditions, norms, and values that …
The ELL Teacher's Toolbox
3
Practical strategies to support your English language learners The ELL Teacher’s Toolbox is a practical, valuable resource to be used by teachers of English Language Learners, in teacher education credential programs, and by staff development profess…
Practical strategies to support your English language learners The ELL Teacher’s Toolbox is a practical, valuable resource to be used by teachers of English Language Learners, in teacher education credential programs, and by staff development profess…
Using Qualitative Research to Promote Organizational Intelligence
5
Learn how to use qualitative research as a tool for institutional research. Although institutional researchers often employ informal qualitative methods (their experiences and anecdotal observations), this volume argues that true organizational intel…
Learn how to use qualitative research as a tool for institutional research. Although institutional researchers often employ informal qualitative methods (their experiences and anecdotal observations), this volume argues that true organizational intel…
Forces Shaping Community College Missions
3
Historically, community colleges have served societal and functional missions that expanded over time, with the result of trying to achieve multiple goals for multiple audiences. This volume explores the forces currently shaping community college mis…
Historically, community colleges have served societal and functional missions that expanded over time, with the result of trying to achieve multiple goals for multiple audiences. This volume explores the forces currently shaping community college mis…
Essentials of Adaptive Behavior Assessment of Neurodevelopmental Disorders
4
A practical guide to adaptive behaviors across a range of neurodevelopmental disorders Adaptive behavior assessment measures independent living skills, including communication, social skills, personal care, and practical work skills. For individuals …
A practical guide to adaptive behaviors across a range of neurodevelopmental disorders Adaptive behavior assessment measures independent living skills, including communication, social skills, personal care, and practical work skills. For individuals …
The Course Syllabus
4
When it was first published in 1997, The Course Syllabus became the gold standard reference for both new and experienced college faculty. Like the first edition, this book is based on a learner-centered approach. Because faculty members are now deepl…
When it was first published in 1997, The Course Syllabus became the gold standard reference for both new and experienced college faculty. Like the first edition, this book is based on a learner-centered approach. Because faculty members are now deepl…
The Onward Workbook
4
An empowering journey that keeps great teachers in the classroom The Onward Workbook is a collection of tools and strategies that help teachers banish the burnout and cultivate true resilience. Keyed to the framework presented in Onward, this compani…
An empowering journey that keeps great teachers in the classroom The Onward Workbook is a collection of tools and strategies that help teachers banish the burnout and cultivate true resilience. Keyed to the framework presented in Onward, this compani…

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