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Get up to lightning speed with this fully updated, bestselling guide to using Salesforce. com! Salesforce. com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and su…
Get up to lightning speed with this fully updated, bestselling guide to using Salesforce. com! Salesforce. com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and su…
Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? B…
Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? B…
Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.
Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Y…
Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.
Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Y…
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous …
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous …
Turn your hobby into revenue with an expertly-run Etsy shop
Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the nu…
Turn your hobby into revenue with an expertly-run Etsy shop
Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the nu…
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know …
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know …
A practical approach to better customer experience through service design
Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livewo…
A practical approach to better customer experience through service design
Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livewo…
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The ab…
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The ab…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by r…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by r…
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to co…
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to co…
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological…
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological…