зарубежная деловая литература

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in …

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video mark…

Praise for MAO, MARX & THE MARKET «This is a gripping tale from start to finish, an extraordinary adventure told by a brilliant and idealistic businessman confronted by political disloyalty and chicanery on an epic scale. LeBaron tells his story with…

Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology-the e-business workplace. Writt…

"Few living persons have served the Metropolitan Museum of Art-indeed, the entire world of art and art museums-longer, or with more distinction, than Roy Neuberger. A man of taste, passion, persistence, and generosity, he has shared much of his great…

Provides a complete overview of what XBRL is and how companies can use it effectively. Explains the benefits of XBRL to corporate executives (CEOs, CFOs). Written in nontechnical language that financial managers can understand. Provides numerous exam…

* Choosing profitable investments * Getting unbiased professional advice * Avoiding Insurance, Brokerage, and other scams Protect Your Wealth and Well-Being Now and for Years to Come In light of the new risks our country and our economy are facing, e…

An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging …

Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next …

J.K. Lasser Pro(TM) Before You Plan, Consult J.K.Lasser Innovative Planning That Benefits Professionals and Clients What does it take to be a successful fee-only financial planner? According to John Sestina, acclaimed «father of fee-only financial pl…

A just-in-time guide to hedge fund investing Today, access to hedge funds is increasingly available to average investors through «funds of hedge funds» and other registered products. These vehicles allow investors to invest as little as $25,000 to st…

Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minim…

Become a savvy investor with this updated Wall Street Journal bestseller Want to take charge of your financial future? This national bestselling guide has been thoroughly updated to provide you with the latest insights into smart investing, from weig…

The four golden rules of trading in one invaluable book Here is the first online trading book to present a detailed approach to using technical analysis online in the real world of stock trading for any trader, regardless of his or her strategy. Usin…

Teaches both the accounting concepts and software techniques needed to effectively handle financial and accounting needs for any small business Provides thorough coverage of establishing a business, handling payroll, printing checks, running financia…

In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These …

A multi-disciplinary framework through which to spot financial bubbles before they burst. Based on a popular undergraduate seminar, entitled Financial Booms & Busts, taught by the author at Yale University, Boombustology presents a multi-disciplinary…

Shows how to use both ETFs and E-Minis for high-powered results Exchange Traded Funds (ETFs) are a remarkable new tool for trading and investing in broad market segments or narrow sectors. ETF trading volume and asset growth continue to soar at recor…

Professional Perspectives on Fixed Income Portfolio Management, Volume 4 is a valuable practitioner-oriented text that addresses the current developments as well as key strategies and central theories in this field. Filled with insightful articles th…

Real world anecdotes and step-by-step strategies to build and sell a successful business Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial ski…