зарубежная деловая литература
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobil…
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobil…
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to co…
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to co…
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, exper…
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, exper…
Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks,…
Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks,…
Learn to build extraordinary apps for iPhone, iPad, and iPod touch iOS is the hottest development platform around, and iOS 6 adds a new and deeper dimension to explore. This guide offers serious information for serious programmers who know the basics…
Learn to build extraordinary apps for iPhone, iPad, and iPod touch iOS is the hottest development platform around, and iOS 6 adds a new and deeper dimension to explore. This guide offers serious information for serious programmers who know the basics…
Get unstuck and chart your best course towards your biggest life If you've ever wondered if there's more to life than the one you're living, this book is for you. In 7 simple steps Make Your Mark will show you how to reset your compass to bring your …
Get unstuck and chart your best course towards your biggest life If you've ever wondered if there's more to life than the one you're living, this book is for you. In 7 simple steps Make Your Mark will show you how to reset your compass to bring your …
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories h…
Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories h…
The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real …
The real world of modern real estate exposed Inside Real Estate is a down-to-earth consumer guide for anyone navigating the property market in the digital age. Written by industry veteran Peter O'Malley, this book exposes the truth about modern real …
Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved desp…
Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved desp…
A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership development industry that is failing to…
A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership development industry that is failing to…
Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Gam…
Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Gam…
Translated by Ciaran Cronin. In the midst of the current crisis that is threatening to derail the historical project of European unification, Jürgen Habermas has been one of the most perceptive critics of the ineffectual and evasive responses to the …
Translated by Ciaran Cronin. In the midst of the current crisis that is threatening to derail the historical project of European unification, Jürgen Habermas has been one of the most perceptive critics of the ineffectual and evasive responses to the …
The West has long defined the pursuit of happiness in economic terms but now, in the wake of the 2007-8 financial crisis, it is time to think again about what constitutes our happiness. In this wide-ranging new book, the leading economist Daniel Cohe…
The West has long defined the pursuit of happiness in economic terms but now, in the wake of the 2007-8 financial crisis, it is time to think again about what constitutes our happiness. In this wide-ranging new book, the leading economist Daniel Cohe…
Learn to be a people person with international bestselling author Paul McGee! Let's face it, if you want any sort of success in life you’re going to have to deal with other people at some point. All success requires input from other people – even if …
Learn to be a people person with international bestselling author Paul McGee! Let's face it, if you want any sort of success in life you’re going to have to deal with other people at some point. All success requires input from other people – even if …
How to overcome challenges with confidence No matter how successful we are, we all face stressful and hard-to-handle challenges in daily life, and – if we want to be as happy and healthy as we can – we must learn to assert ourselves, make our voices …
How to overcome challenges with confidence No matter how successful we are, we all face stressful and hard-to-handle challenges in daily life, and – if we want to be as happy and healthy as we can – we must learn to assert ourselves, make our voices …
An irreverent, colourful guide to becoming more interesting and successful by gaining self-knowledge and building your confidence and charisma In addition to having scads of acting and writing credits between them, actor David Gillespie and writer Ma…
An irreverent, colourful guide to becoming more interesting and successful by gaining self-knowledge and building your confidence and charisma In addition to having scads of acting and writing credits between them, actor David Gillespie and writer Ma…
Entrepreneur Revolution. How to develop your entrepreneurial mindset and start a business that works
NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from…
NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from…
A practical, inspirational guide to managing your moods, improving your outlook, and beating stress and anxiety Feeling overwhelmed, overstressed, or just plain down about life? This book is the cure for what ails you. Mood can affect every aspect of…
A practical, inspirational guide to managing your moods, improving your outlook, and beating stress and anxiety Feeling overwhelmed, overstressed, or just plain down about life? This book is the cure for what ails you. Mood can affect every aspect of…
Meet the challenges of life and master your future Do you ever feel like you’re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it’s time you thought about your life plan. Our lives c…
Meet the challenges of life and master your future Do you ever feel like you’re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it’s time you thought about your life plan. Our lives c…
Explains the four dimensions of effective leadership for leaders in the public sphere There is a wealth of advice available for corporate leaders, but little in the way of leadership guidance for those in government agencies. Leading Forward fills th…
Explains the four dimensions of effective leadership for leaders in the public sphere There is a wealth of advice available for corporate leaders, but little in the way of leadership guidance for those in government agencies. Leading Forward fills th…