зарубежная деловая литература
Искусство читать людей – это скорее наука! Вы тоже можете овладеть этим навыком и знать, о чем думают люди, даже если они не произносят ни слова, и предсказывать их поведение. Это не очередная шаблонная книга о мимике или попытках угадать, лжет вам ч…
Искусство читать людей – это скорее наука! Вы тоже можете овладеть этим навыком и знать, о чем думают люди, даже если они не произносят ни слова, и предсказывать их поведение. Это не очередная шаблонная книга о мимике или попытках угадать, лжет вам ч…
Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for pra…
Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for pra…
The investment landscape has changed dramatically over the last few years, destroying many of the old certainties by which investors lived their lives. In particular, it has shaken belief in the ability of traditional asset types such as bonds and eq…
The investment landscape has changed dramatically over the last few years, destroying many of the old certainties by which investors lived their lives. In particular, it has shaken belief in the ability of traditional asset types such as bonds and eq…
Praise for The Gamification of Learning and Instruction «Kapp argues convincingly that gamification is not just about adding points, levels and badges to an eLearning program, but about fundamentally rethinking learning design. He has put together a …
Praise for The Gamification of Learning and Instruction «Kapp argues convincingly that gamification is not just about adding points, levels and badges to an eLearning program, but about fundamentally rethinking learning design. He has put together a …
Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process drives t…
Filling a gap in the literature, this book offers an innovative interdisciplinary approach to learning for corporate strategic development, linking the domains of strategy, organizational design, and learning. To demonstrate how this process drives t…
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. But innovation? Forget about i…
It is widely-believed that China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. But innovation? Forget about i…
Praise for Closing the Execution Gap «I got half way through the introduction and was hooked. The book's premise—strategic thinking used to be a leader's main focus but surprisingly that's not enough—gave me confidence that my efforts to drive execut…
Praise for Closing the Execution Gap «I got half way through the introduction and was hooked. The book's premise—strategic thinking used to be a leader's main focus but surprisingly that's not enough—gave me confidence that my efforts to drive execut…
A cold, hard look at how modern economics has failed us and why we need a new measure of progress Modern economics has fallen short. It has widened the gap between rich and poor. It has not allocated the world's resources fairly. It has brought the W…
A cold, hard look at how modern economics has failed us and why we need a new measure of progress Modern economics has fallen short. It has widened the gap between rich and poor. It has not allocated the world's resources fairly. It has brought the W…
В учебном пособии представлена практика применения креативных средств и инструментов маркетинговых коммуникаций, даются их определения, классификации, описаны преимущества и недостатки использования. Уделяется внимание технологическим аспектам проект…
В учебном пособии представлена практика применения креативных средств и инструментов маркетинговых коммуникаций, даются их определения, классификации, описаны преимущества и недостатки использования. Уделяется внимание технологическим аспектам проект…
В учебном пособии в краткой и доступной форме рассмотрены все основные вопросы, предусмотренные государственным образовательным стандартом и учебной программой по дисциплине «Бизнес-планирование».
Книга позволит быстро получить основные знания по пре…
В учебном пособии в краткой и доступной форме рассмотрены все основные вопросы, предусмотренные государственным образовательным стандартом и учебной программой по дисциплине «Бизнес-планирование».
Книга позволит быстро получить основные знания по пре…
В учебном пособии рассматриваются содержание и специфика рекламной и PR-деятельности гостиничного предприятия, связанные с особенностями развития рынка гостиничных услуг и гостиничного продукта, проанализированы рекламные и PR-инструменты и стратегии…
В учебном пособии рассматриваются содержание и специфика рекламной и PR-деятельности гостиничного предприятия, связанные с особенностями развития рынка гостиничных услуг и гостиничного продукта, проанализированы рекламные и PR-инструменты и стратегии…
В учебном пособии в краткой и доступной форме рассмотрены все основные вопросы, предусмотренные государственным образовательным стандартом и учебной программой по дисциплине «Бизнес-планирование».
Книга позволит быстро получить основные знания по пре…
В учебном пособии в краткой и доступной форме рассмотрены все основные вопросы, предусмотренные государственным образовательным стандартом и учебной программой по дисциплине «Бизнес-планирование».
Книга позволит быстро получить основные знания по пре…
В книге помещены первые публикации Н. Хилла, появившиеся на страницах журналов в 1918–1924 годах, которые легли в основу разработанной им философии успеха. Для широкого круга читателей.
В формате PDF A4 сохранён издательский дизайн.
В книге помещены первые публикации Н. Хилла, появившиеся на страницах журналов в 1918–1924 годах, которые легли в основу разработанной им философии успеха. Для широкого круга читателей.
В формате PDF A4 сохранён издательский дизайн.
Learn from a master of quantitative finance the rules that made him a success. The UnRules presents the dynamic rules for success in the age of exponential information. Written by Igor Tulchinsky, the trader behind global quantitative investment mana…
Learn from a master of quantitative finance the rules that made him a success. The UnRules presents the dynamic rules for success in the age of exponential information. Written by Igor Tulchinsky, the trader behind global quantitative investment mana…
The aim of this book is to review the innovation systems in their «classical» version before defining them in the light of emerging economies through the objectives of economic and sustainable development. If we return particularly to the innovation …
The aim of this book is to review the innovation systems in their «classical» version before defining them in the light of emerging economies through the objectives of economic and sustainable development. If we return particularly to the innovation …
In macro-, meso- and micro-economic systems, the concept of innovation involves a variety of resources and functions. It includes all formal and informal institutions, networks and actors that influence innovation and act as innovation boosters withi…
In macro-, meso- and micro-economic systems, the concept of innovation involves a variety of resources and functions. It includes all formal and informal institutions, networks and actors that influence innovation and act as innovation boosters withi…
The non-technical handbook for cyber security risk management Solving Cyber Risk distills a decade of research into a practical framework for cyber security. Blending statistical data and cost information with research into the culture, psychology, a…
The non-technical handbook for cyber security risk management Solving Cyber Risk distills a decade of research into a practical framework for cyber security. Blending statistical data and cost information with research into the culture, psychology, a…
A critical resource for families managing significant wealth Wealth of Wisdom offers essential guidance and tools to help high-net-worth families successfully manage significant wealth. By compiling the 50 most common questions surrounding protection…
A critical resource for families managing significant wealth Wealth of Wisdom offers essential guidance and tools to help high-net-worth families successfully manage significant wealth. By compiling the 50 most common questions surrounding protection…
The only language you need to know to change your results. Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why? There’s a …
The only language you need to know to change your results. Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why? There’s a …
Guides in the application of linear programming to firm decision making, with the goal of giving decision-makers a better understanding of methods at their disposal Useful as a main resource or as a supplement in an economics or management science co…
Guides in the application of linear programming to firm decision making, with the goal of giving decision-makers a better understanding of methods at their disposal Useful as a main resource or as a supplement in an economics or management science co…