зарубежная деловая литература
Demands on a primary packaging material are not easy to meet these days. Increasingly, intense optical inspection, zero defect programs, and higher regulatory specifications require that drug packaging materials can no longer be taken for granted. Br…
Demands on a primary packaging material are not easy to meet these days. Increasingly, intense optical inspection, zero defect programs, and higher regulatory specifications require that drug packaging materials can no longer be taken for granted. Br…
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. …
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. …
[b]Successfully lead your company through the worst crises with this first-hand look at emergency leadership[/b]
Cyber security failures made for splashy headlines in recent years, giving us some of the most spectacular stories of the year. From the …
[b]Successfully lead your company through the worst crises with this first-hand look at emergency leadership[/b]
Cyber security failures made for splashy headlines in recent years, giving us some of the most spectacular stories of the year. From the …
"In their 'deliberately short book' IT analysts, management consultants and technology practitioners Roehrig and Pring explore how big a beast technology has become, and how we can tame it to maintain our freedom and privacy while stil…
"In their 'deliberately short book' IT analysts, management consultants and technology practitioners Roehrig and Pring explore how big a beast technology has become, and how we can tame it to maintain our freedom and privacy while stil…
A Times and Sunday Times Book of the YearPeer into the secret, silent world of the freshwater fish and explore evolution of the art and industry of fishing in Britain's rivers and streams.From cunning Neolithic traps, intricate Roman nets and qu…
A Times and Sunday Times Book of the YearPeer into the secret, silent world of the freshwater fish and explore evolution of the art and industry of fishing in Britain's rivers and streams.From cunning Neolithic traps, intricate Roman nets and qu…
[b]We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. [/b]
Today, more than ever, businesses are expected to possess the talent, tools, processes, and c…
[b]We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. [/b]
Today, more than ever, businesses are expected to possess the talent, tools, processes, and c…
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tool…
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tool…
[b]Expert guidance and step-by-step instruction for building a successful diversity, equity, and inclusion initiative from scratch[/b] In [i]Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance,[/i] award…
[b]Expert guidance and step-by-step instruction for building a successful diversity, equity, and inclusion initiative from scratch[/b] In [i]Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance,[/i] award…
[b]High-level commentary on various facets of the pharmaceutical industry from a key leader in the field[/b] This book clearly explains the value that the pharmaceutical industry offers to society which is often underreported against the more negativ…
[b]High-level commentary on various facets of the pharmaceutical industry from a key leader in the field[/b] This book clearly explains the value that the pharmaceutical industry offers to society which is often underreported against the more negativ…
[b]Learn about the luxury brand industry from the inside out with this masterful and insightful resource[/b]
The newly revised Fourth Edition of [i]Luxury Brand Management in Digital and Sustainable Times[/i] delivers a timely re-examination of what …
[b]Learn about the luxury brand industry from the inside out with this masterful and insightful resource[/b]
The newly revised Fourth Edition of [i]Luxury Brand Management in Digital and Sustainable Times[/i] delivers a timely re-examination of what …
Your morning flat-white helped shape the modern world‘Elegantly written, witty and so wide in scope, so rich in detail and so thought provoking’ Joanna BlythmanIt may seem like just a drink, but coffee's dark journey from the highlands of Ethiop…
Your morning flat-white helped shape the modern world‘Elegantly written, witty and so wide in scope, so rich in detail and so thought provoking’ Joanna BlythmanIt may seem like just a drink, but coffee's dark journey from the highlands of Ethiop…
[b]An innovative approach to driving maximum performance at all levels of an organization[/b]
[i]Peak Performance Culture: The Five Metrics of Operational Excellence[/i] is a step-by-step roadmap to achieving optimal organizational development in you…
[b]An innovative approach to driving maximum performance at all levels of an organization[/b]
[i]Peak Performance Culture: The Five Metrics of Operational Excellence[/i] is a step-by-step roadmap to achieving optimal organizational development in you…
[b]Examines the social media mechanism and how it is transforming communication in an increasingly networked society[/b]
[i]Social Media Communication: Trends and Theories[/i] explores how social media is transforming the way people think and behave.…
[b]Examines the social media mechanism and how it is transforming communication in an increasingly networked society[/b]
[i]Social Media Communication: Trends and Theories[/i] explores how social media is transforming the way people think and behave.…
[b]TRUSTING THE NEWS[/b] [i]in a Digital Age[/i] [b]How to use critical thinking to discern real news from fake news[/b][i]Trusting the News in a Digital Age[/i] provides an ethical framework and the much-needed tools for assessing information produc…
[b]TRUSTING THE NEWS[/b] [i]in a Digital Age[/i] [b]How to use critical thinking to discern real news from fake news[/b][i]Trusting the News in a Digital Age[/i] provides an ethical framework and the much-needed tools for assessing information produc…
In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector, with an authentic account that describes exactly how outdated the sector has become and why it’s…
In the first book on philanthropy written from a donor’s perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector, with an authentic account that describes exactly how outdated the sector has become and why it’s…
’…an essential and fascinating manual for every woman who wants to understand equality within an ever-changing, modern world.’ Scarlett Curtis‘…[this book] taught me more than any book has ever taught me about AI.’ Chris Evans, Virgin RadioHow To Tal…
’…an essential and fascinating manual for every woman who wants to understand equality within an ever-changing, modern world.’ Scarlett Curtis‘…[this book] taught me more than any book has ever taught me about AI.’ Chris Evans, Virgin RadioHow To Tal…
From the founder of the worldwide 30% Club campaign comes a career book for women in a transforming world who don't just want to lean in, but instead, shatter the paradigm as we know it.‘I absolutely love her, I think she’s such a force for good…
From the founder of the worldwide 30% Club campaign comes a career book for women in a transforming world who don't just want to lean in, but instead, shatter the paradigm as we know it.‘I absolutely love her, I think she’s such a force for good…
[b]Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists[/b] In [i]The Neutrality Trap,[/i] expert mediators and facilitators Bernard Mayer and Ja…
[b]Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists[/b] In [i]The Neutrality Trap,[/i] expert mediators and facilitators Bernard Mayer and Ja…
‘THE BOOK EVERY VOTER MUST READ’ Mail on Sunday‘Meticulous and highly readable … Funny and devastating’ Daily Telegraph‘The most compelling in-depth study so far’ GuardianA gripping expose of the man, his politics and what Corbyn in Downing Street co…
‘THE BOOK EVERY VOTER MUST READ’ Mail on Sunday‘Meticulous and highly readable … Funny and devastating’ Daily Telegraph‘The most compelling in-depth study so far’ GuardianA gripping expose of the man, his politics and what Corbyn in Downing Street co…
[b]Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade[/b]
Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, …
[b]Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade[/b]
Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, …