зарубежная деловая литература

Giving Notice. Why the Best and Brightest are Leaving the Workplace and How You Can Help them Stay
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A groundbreaking book that offers approaches for changing the hidden biases in the workplace This is an eye-opening examination of the causes and dynamics of bias in the workplace, offering a psychological, political, and societal analysis of the act…
A groundbreaking book that offers approaches for changing the hidden biases in the workplace This is an eye-opening examination of the causes and dynamics of bias in the workplace, offering a psychological, political, and societal analysis of the act…
A Manager's Guide to Strategic Retirement Plan Management
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"Daniel Cassidy has written a detailed, comprehensive guide for managers to understand and succeed at the ongoing process of managing a company retirement plan. If motivating your employees is important to you as a manager, this book is an essential …
"Daniel Cassidy has written a detailed, comprehensive guide for managers to understand and succeed at the ongoing process of managing a company retirement plan. If motivating your employees is important to you as a manager, this book is an essential …
The Online Learning Idea Book. Proven Ways to Enhance Technology-Based and Blended Learning
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Many books recommend teaching and learning strategies based on current learning research and theory. However, few books offer illustrative examples of how to take these strategies and put them into action in the real world. The Online Learning Idea B…
Many books recommend teaching and learning strategies based on current learning research and theory. However, few books offer illustrative examples of how to take these strategies and put them into action in the real world. The Online Learning Idea B…
The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business
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This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to d…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to d…
The Business of Influence. Reframing Marketing and PR for the Digital Age
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to re…
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to re…
Seen, Heard and Counted. Rethinking Care in a Development Context
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Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse study of the “invisible economy” of care, including cas…
Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse study of the “invisible economy” of care, including cas…
The Social Media Handbook. Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential
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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designe…
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designe…
The Power of Collaborative Solutions. Six Principles and Effective Tools for Building Healthy Communities
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In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of Collaborative Solutions addresses contemporary social problems by helping people of diverse circumsta…
In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of Collaborative Solutions addresses contemporary social problems by helping people of diverse circumsta…
Three Threats to Brand Relevance. Strategies That Work
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Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three …
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three …
Public Budgeting in Context. Structure, Law, Reform and Results
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Public budgeting structure, process, legal framework and policy with examples from industrialized and developing countries Public Budgeting in Context examines budgeting at all levels of U.S. government—federal, state, and local—and in a sample of go…
Public budgeting structure, process, legal framework and policy with examples from industrialized and developing countries Public Budgeting in Context examines budgeting at all levels of U.S. government—federal, state, and local—and in a sample of go…
High Performance Companies. Successful Strategies from the World's Top Achievers
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The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a nu…
The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a nu…
The New Pioneers. Sustainable business success through social innovation and social entrepreneurship
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New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in …
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in …
Social Media for Trainers. Techniques for Enhancing and Extending Learning
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A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media exp…
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media exp…
Harmonic Elliott Wave. The Case for Modification of R. N. Elliott's Impulsive Wave Structure
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An update to the Elliot Wave Principle that corrects a fundamental error The Elliot Wave Principle has been widely adopted as a tool for traders analyzing market cycles, but Ian Copsey has unearthed a fundamental error in the way it defines the struc…
An update to the Elliot Wave Principle that corrects a fundamental error The Elliot Wave Principle has been widely adopted as a tool for traders analyzing market cycles, but Ian Copsey has unearthed a fundamental error in the way it defines the struc…
An Introduction to the Chinese Economy. The Driving Forces Behind Modern Day China
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This comprehensive overview of the modern Chinese economy by a noted expert from China offers a quality and breadth of coverage. In this book, the author provides an introduction to China's economy since 1949 and original insights based on his own ex…
This comprehensive overview of the modern Chinese economy by a noted expert from China offers a quality and breadth of coverage. In this book, the author provides an introduction to China's economy since 1949 and original insights based on his own ex…
Heart and Hustle: What it takes to make it to the top
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”I’m going to show you how to hustle like I do, using your head and heart. All it takes is three steps…”YOUR BRAND: how you can use who you are to smash it onlineYOUR BUSINESS: how to run your side hustle like a total bossYOUR BELIEFS: ditch the thin…
”I’m going to show you how to hustle like I do, using your head and heart. All it takes is three steps…”YOUR BRAND: how you can use who you are to smash it onlineYOUR BUSINESS: how to run your side hustle like a total bossYOUR BELIEFS: ditch the thin…
Love Is Not Enough: A Smart Woman’s Guide to Money
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Merryn Somerset Webb, star of Channel 4's hit series ‘Superscrimpers’, shows you how to face the future with both money and confidence in this financial bible for sassy women.Money may not buy you love but it certainly helps with life's other little …
Merryn Somerset Webb, star of Channel 4's hit series ‘Superscrimpers’, shows you how to face the future with both money and confidence in this financial bible for sassy women.Money may not buy you love but it certainly helps with life's other little …
On Time: Finding Your Pace in a World Addicted to Fast
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Why has time sped up? Why is there never enough? How can you make it yours again? On Time reveals why time sped up, why there never seems to be enough, and how to make it yours again. We have more time than ever: each of us can expect a thousand mont…
Why has time sped up? Why is there never enough? How can you make it yours again? On Time reveals why time sped up, why there never seems to be enough, and how to make it yours again. We have more time than ever: each of us can expect a thousand mont…
Stuff Matters: Genius, Risk and the Secret of Capitalism
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Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and Harry realised that all the things he knew had been proven utterly wrong.So, he decided to go back t…
Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and Harry realised that all the things he knew had been proven utterly wrong.So, he decided to go back t…
To Die For: Is Fashion Wearing Out the World?
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An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and …
An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and …

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