зарубежная деловая литература

Inbound Marketing and SEO. Insights from the Moz Blog
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Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound ma…
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound ma…
The Principal. Three Keys to Maximizing Impact
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The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school influencers …
The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school influencers …
Mobile Marketing. An Hour a Day
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the …
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the …
Managing the Millennials. Discover the Core Competencies for Managing Today's Workforce
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The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputatio…
The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputatio…
The Awakened Millionaire. A Manifesto for the Spiritual Wealth Movement
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Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr.…
Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr.…
You Only Live Once. The Roadmap to Financial Wellness and a Purposeful Life
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Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself…
Get your finances in order with smart budgeting and money mindfulness You Only Live Once is the guide to achieving your best life through smart money moves. Before you even begin making a budget, you need to think about why. Where do you see yourself…
Managing for Happiness. Games, Tools, and Practices to Motivate Any Team
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A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making t…
A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making t…
The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there i…
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there i…
The China Factor. Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
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The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discount…
The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discount…
Build Your Reputation. Grow Your Personal Brand for Career and Business Success
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Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Ye…
Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Ye…
The Leadership Challenge. How to Make Extraordinary Things Happen in Organizations
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The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insi…
The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insi…
Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer
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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
Photoshop Elements 15 For Dummies
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The top-selling guide to Photoshop Elements—updated for Photoshop Elements 15 No matter if you're a photo-editing newbie or an old hat looking for new tricks, Photoshop Elements 15 For Dummies offers photographers of all skill levels the power to tur…
The top-selling guide to Photoshop Elements—updated for Photoshop Elements 15 No matter if you're a photo-editing newbie or an old hat looking for new tricks, Photoshop Elements 15 For Dummies offers photographers of all skill levels the power to tur…
The First Two Rules of Leadership. Don't be Stupid, Don't be a Jerk
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How to achieve extraordinary results with class How can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job satisfactio…
How to achieve extraordinary results with class How can you improve your leadership results beginning right now? The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk provides a clear path to increased results and higher job satisfactio…
Healthy Beginnings. Giving Your Baby the Best Start, from Preconception to Birth
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Canada's premier resource for planning a happy, healthy pregnancy Healthy Beginnings is the ultimate guide to having a baby, with expert guidance through planning, conception, pregnancy, labor, and more. Developed by The Society of Obstetricians and …
Canada's premier resource for planning a happy, healthy pregnancy Healthy Beginnings is the ultimate guide to having a baby, with expert guidance through planning, conception, pregnancy, labor, and more. Developed by The Society of Obstetricians and …
The Mushin Way to Peak Performance. The Path to Productivity, Balance, and Success
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Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, …
Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, …
Building the Internet of Things. Implement New Business Models, Disrupt Competitors, Transform Your Industry
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Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation…
Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation…
The Employee Experience. How to Attract Talent, Retain Top Performers, and Drive Results
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Ever notice how companies with the best service also have the happiest employees? That’s no accident. Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee…
Ever notice how companies with the best service also have the happiest employees? That’s no accident. Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee…
Escape the Mid-Career Doldrums. What to do Next When You're Bored, Burned Out, Retired or Fired
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Whether you’re bored, burned out, retired, or fired, Escape the Mid-Career Doldrums offers solutions, ideas, and practical tools for shaking up your professional life for the better. Based on real case studies, this smart and practical career guide w…
Whether you’re bored, burned out, retired, or fired, Escape the Mid-Career Doldrums offers solutions, ideas, and practical tools for shaking up your professional life for the better. Based on real case studies, this smart and practical career guide w…
The Sales Boss. The Real Secret to Hiring, Training and Managing a Sales Team
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The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret «secret» is that a winning sales team is made u…
The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret «secret» is that a winning sales team is made u…

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