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Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power a…
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power a…
How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you an…
How to win market leadership in a fast-changing world In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you an…
Make your data work for you! Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making a real impact on your business with the…
Make your data work for you! Tableau For Dummies brings order to the chaotic world of data. Understanding your data and organizing it into formats and visualizations that make sense to you are crucial to making a real impact on your business with the…
A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or under…
A new lean and agile model for more effective change management Rapid Organizational Change gets right to the heart of the change initiative problem, and offers a time- and money-saving solution. The fact that so many change initiatives fail or under…
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different r…
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way! The people you work with may be from a different generation, different culture, different r…
A practical guide to getting organized, beating procrastination, and working more efficiently The Fourth Edition of The Personal Efficiency Program continues the book's long tradition of helping overwhelmed professionals get their work lives organize…
A practical guide to getting organized, beating procrastination, and working more efficiently The Fourth Edition of The Personal Efficiency Program continues the book's long tradition of helping overwhelmed professionals get their work lives organize…
Open the books on accounting with this friendly guide Want to make sense of accounting basics but don't know where to begin? This new edition of Accounting For Dummies helps you speak your accountant's language with ease—minimizing confusion as you m…
Open the books on accounting with this friendly guide Want to make sense of accounting basics but don't know where to begin? This new edition of Accounting For Dummies helps you speak your accountant's language with ease—minimizing confusion as you m…
The bestselling guide to blogging—updated and better than ever! Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of …
The bestselling guide to blogging—updated and better than ever! Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of …
Take the kinks out of working with QuarkXPress QuarkXPress still remains one of the top tools for layout and design projects, even thirty years after it made its debut. This full-color, hands-on guide is here to help you take the guesswork out of usi…
Take the kinks out of working with QuarkXPress QuarkXPress still remains one of the top tools for layout and design projects, even thirty years after it made its debut. This full-color, hands-on guide is here to help you take the guesswork out of usi…
The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distill…
The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distill…
Coding For Dummies, (9781119293323) was previously published as Coding For Dummies, (9781118951309). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or update…
Coding For Dummies, (9781119293323) was previously published as Coding For Dummies, (9781118951309). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or update…
Everything you need to 'bee' a successful backyard beekeeper If you've ever thought about becoming a backyard beekeeper—or have already tried a hand at it and want to be better one—then this is the book for you! In Beekeeping for Dummies, 4th Edition…
Everything you need to 'bee' a successful backyard beekeeper If you've ever thought about becoming a backyard beekeeper—or have already tried a hand at it and want to be better one—then this is the book for you! In Beekeeping for Dummies, 4th Edition…
The easy way to invest in your financial future In the world of investing, slow and steady wins the race. With this mantra in mind, trusted author and finance guru Eric Tyson is back with the latest edition of the #1 bestselling book, Investing For D…
The easy way to invest in your financial future In the world of investing, slow and steady wins the race. With this mantra in mind, trusted author and finance guru Eric Tyson is back with the latest edition of the #1 bestselling book, Investing For D…
The bestselling guide to WordPress—fully updated Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing …
The bestselling guide to WordPress—fully updated Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing …
Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!» —Joe Vitale, author of The Attractor Factor an…
Praise for Selling Sucks «Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!» —Joe Vitale, author of The Attractor Factor an…
Get what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute …
Get what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute …
Weave your way through the tangled web of Medicare Medicare for Dummies, 3rd Edition will help you navigate the complicated, often confusing maze of the Medicare system. In simple language, with clear step-by-step instructions, the book helps you det…
Weave your way through the tangled web of Medicare Medicare for Dummies, 3rd Edition will help you navigate the complicated, often confusing maze of the Medicare system. In simple language, with clear step-by-step instructions, the book helps you det…
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking t…
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking…
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking…
No matter what your title or place on the organization chart, you have the potential to be a leader—or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an acti…
No matter what your title or place on the organization chart, you have the potential to be a leader—or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an acti…





















