зарубежная деловая литература

The Principal. Three Keys to Maximizing Impact
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The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school influencers …
The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school influencers …
Mobile Marketing. An Hour a Day
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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the …
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the …
Lead with Wisdom. How Wisdom Transforms Good Leaders into Great Leaders
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A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based on ou…
A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based on ou…
Analysing and Interpreting the Yield Curve
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The yield curve is the defining indicator of the global debt capital markets, and an understanding of it is vital to the smooth running of the economy as a whole. All participants in the market, be they issuers of capital, investors or banking interm…
The yield curve is the defining indicator of the global debt capital markets, and an understanding of it is vital to the smooth running of the economy as a whole. All participants in the market, be they issuers of capital, investors or banking interm…
The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
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Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you…
Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you…
The Big Man of Jim Beam. Booker Noe And the Number-One Bourbon In the World
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Lessons on product, quality, innovation, and longevity from the «First Family of Bourbon» The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true Ame…
Lessons on product, quality, innovation, and longevity from the «First Family of Bourbon» The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true Ame…
The Employee Experience Advantage. How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate
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Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, fin…
Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, fin…
Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
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The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
Property Entrepreneur. The Wealth Dragon Way to Build a Successful Property Business
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Property Investing the Wealth Dragon Way Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK's most dynamic and respected property entrepreneurs, and th…
Property Investing the Wealth Dragon Way Property Entrepreneur explains how anyone can make money from property, regardless of their financial situation. Author Vincent Wong is one of the UK's most dynamic and respected property entrepreneurs, and th…
WordPress All-in-One For Dummies
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Everything you need to know about WordPress If you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight best…
Everything you need to know about WordPress If you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight best…
Social Media Marketing All-in-One For Dummies
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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehen…
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehen…
Managing to Make a Difference. How to Engage, Retain, and Develop Talent for Maximum Performance
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A practical, real-world training manual for mid-level management Managing to Make a Difference presents a leadership guide for those in the middle. The C-suite has a wealth of resources for leadership guidance, but middle managers face a quandary: of…
A practical, real-world training manual for mid-level management Managing to Make a Difference presents a leadership guide for those in the middle. The C-suite has a wealth of resources for leadership guidance, but middle managers face a quandary: of…
Words of Wisdom from Women to Watch. Career Reflections from Leaders in the Commercial Insurance Industry
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Learn from some of the most respected women in insurance and risk management Women to Watch presents the advice, guidance, and lessons learned from the most successful women in risk management and insurance. For the past 10 years, Business Insurance …
Learn from some of the most respected women in insurance and risk management Women to Watch presents the advice, guidance, and lessons learned from the most successful women in risk management and insurance. For the past 10 years, Business Insurance …
Creative Courage. Leveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams
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Achieve more, do more, create more with the power of creative courage Creative Courage challenges you to step outside of your comfort zone and truly make an impact. Set aside the same old routine and break the status quo—because you can only rise to …
Achieve more, do more, create more with the power of creative courage Creative Courage challenges you to step outside of your comfort zone and truly make an impact. Set aside the same old routine and break the status quo—because you can only rise to …
The EQ Leader. Instilling Passion, Creating Shared Goals, and Building Meaningful Organizations through Emotional Intelligence
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A roadmap to success for tomorrow's leaders The EQ Leader provides an evidence-based model for exceptional leadership, and a four-pillar roadmap for real-world practice. Data collected from thousands of the world's best leaders—and their subordinates…
A roadmap to success for tomorrow's leaders The EQ Leader provides an evidence-based model for exceptional leadership, and a four-pillar roadmap for real-world practice. Data collected from thousands of the world's best leaders—and their subordinates…
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to p…
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to p…
The Power of Positive Leadership. How and Why Positive Leaders Transform Teams and Organizations and Change the World
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DISCOVER THE PROVEN PRINCIPLES AND PRACTICES THAT MAKE GREAT LEADERS GREAT When some people hear the words «positive leadership» they roll their eyes because they think we're talking about Pollyanna positive, where life is full of unicorns and rainbo…
DISCOVER THE PROVEN PRINCIPLES AND PRACTICES THAT MAKE GREAT LEADERS GREAT When some people hear the words «positive leadership» they roll their eyes because they think we're talking about Pollyanna positive, where life is full of unicorns and rainbo…
Millionaire Teacher. The Nine Rules of Wealth You Should Have Learned in School
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Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing – without being a financial wizard. Author Andrew Hallam was a high school Engli…
Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing – without being a financial wizard. Author Andrew Hallam was a high school Engli…
Invest Like a Guru. How to Generate Higher Returns At Reduced Risk With Value Investing
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Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruF…
Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruF…

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