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управление продажами

Мастерство продаж, книга-тренинг
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Для кого эта книга? Она будет полезна начинающим продавцам, для которых в продажах все нюансы являются скрытыми. Также её с удовольствием прочитают и те, кто давно занимается продажами и сталкивается время от времени с непониманием, страхами, желание…
Для кого эта книга? Она будет полезна начинающим продавцам, для которых в продажах все нюансы являются скрытыми. Также её с удовольствием прочитают и те, кто давно занимается продажами и сталкивается время от времени с непониманием, страхами, желание…
Мифы отделов продаж. Как не наступить на грабли и не дать себя обмануть
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В книге подробно и с примерами рассматриваются и опровергаются наиболее частые заблуждения и стереотипы, связанные с работой отделов продаж, особенно в сфере В2В. Читатель узнает, почему эти мифы не работают, что происходит в реальности и к каким про…
В книге подробно и с примерами рассматриваются и опровергаются наиболее частые заблуждения и стереотипы, связанные с работой отделов продаж, особенно в сфере В2В. Читатель узнает, почему эти мифы не работают, что происходит в реальности и к каким про…
Методология и механизмы управления нематериальными ресурсами и активами в сфере электронной торговли на основе ценностно-ориентированной модели
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Монография отражает вопросы, связанные с изучением сущности нематериальных ресурсов и активов в торговле, определением их роли, значения и отличительных характеристик, развитием понятийно-категориального аппарата нематериальных ресурсов и активов в э…
Монография отражает вопросы, связанные с изучением сущности нематериальных ресурсов и активов в торговле, определением их роли, значения и отличительных характеристик, развитием понятийно-категориального аппарата нематериальных ресурсов и активов в э…
Товароведение и товарный менеджмент товаров для творчества, развития, спорта, активного отдыха и мебели
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В учебнике даны классификации категорий «игрушки», «товары для спорта», «мебель»; характеристика товарных позиций; конструктивные особенности, факторы качества, оценка качества товаров; требования законодательства и стандартов. Для студентов бакалавр…
В учебнике даны классификации категорий «игрушки», «товары для спорта», «мебель»; характеристика товарных позиций; конструктивные особенности, факторы качества, оценка качества товаров; требования законодательства и стандартов. Для студентов бакалавр…
Ценные решения. Как работать с ценами, чтобы прибыль росла
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Книга о том, как правильно повышать цены, чтобы получать максимальную прибыль, сохраняя лояльность клиентов. Роман Тарасенко, опытный консультант и маркетер, чрезвычайно образно, буквально на пальцах, объясняет механизм грамотного ценообразования и е…
Книга о том, как правильно повышать цены, чтобы получать максимальную прибыль, сохраняя лояльность клиентов. Роман Тарасенко, опытный консультант и маркетер, чрезвычайно образно, буквально на пальцах, объясняет механизм грамотного ценообразования и е…
Продажи и привлечение клиентов: быстрый результат
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Книга основана на тренингах по продажам, привлечению и обслуживанию клиентов, корпоративных (юридических лиц, организаций, «юриков») и физических («физиков», включая випов). Приводятся конкретные примеры продаж продуктов/услуг корпоративным клиентам …
Книга основана на тренингах по продажам, привлечению и обслуживанию клиентов, корпоративных (юридических лиц, организаций, «юриков») и физических («физиков», включая випов). Приводятся конкретные примеры продаж продуктов/услуг корпоративным клиентам …
Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer
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A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally …
Sales EQ. How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
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The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change …
The Data Driven Leader. A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
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Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows y…
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows y…
The Collaborative Sale. Solution Selling in a Buyer Driven World
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Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology …
Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology …
Insight Selling. Surprising Research on What Sales Winners Do Differently
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What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than …
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than …
UnMarketing. Everything Has Changed and Nothing is Different
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UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of enga…
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of enga…
If You Build It Will They Come?. Three Steps to Test and Validate Any Market Opportunity
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If Y…
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If Y…
Revenue Disruption. Game-Changing Sales and Marketing Strategies to Accelerate Growth
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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Toda…
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Toda…
The Street-Smart Salesman. How Growing Up Poor Helped Make Me Rich
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The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of my se…
The benefit to my own company's fortunes, having worked with Anthony,has been a steadily expanding client roster, a leg up on my competition, and the ability to comfortably walk through any door knowing that the prospect who sits in judgment of my se…
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the…
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the…
Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing
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In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies th…
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies th…
The 800-Pound Gorilla of Sales. How to Dominate Your Market
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Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or com…
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or com…
Playing Bigger Than You Are. How to Sell Big Accounts Even if You're David in a World of Goliaths
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The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the ad…
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the ad…
The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
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An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, …
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, …

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