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A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent stud…
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent stud…
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and …
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and …
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This action-orient…
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This action-orient…
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success prin…
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success prin…
Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitor…
Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitor…
In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting …
In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting …
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of …
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of …
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s tr…
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s tr…
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will underst…
"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will underst…
Многие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, никто не хочет и не умеет работать.
Анна Сорокина считает, что это совсем не так, а ключ к успешным продажам и стабильному бизнесу – в умелом обращении…
Многие собственники бизнеса думают, что в компании нет продаж, потому что вокруг плохие менеджеры, никто не хочет и не умеет работать.
Анна Сорокина считает, что это совсем не так, а ключ к успешным продажам и стабильному бизнесу – в умелом обращении…
Бизнес ушел в диджитал. Что делать тем, кто только начал этот путь? Завести для компании Instagram или лучше сразу TikTok? Потратить деньги на контекстную рекламу или SEO-оптимизацию?
Юрий Павлюк, консультировавший IBM, Adobe, Huawei и другие корпора…
Бизнес ушел в диджитал. Что делать тем, кто только начал этот путь? Завести для компании Instagram или лучше сразу TikTok? Потратить деньги на контекстную рекламу или SEO-оптимизацию?
Юрий Павлюк, консультировавший IBM, Adobe, Huawei и другие корпора…
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four mai…
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four mai…
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original vers…
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original vers…
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipli…
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipli…
Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so, wie es sein sollte? Und orientieren sich alle Mitarbeiter an den Vertriebs- und Unternehmenszielen…
Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre Führung so, wie es sein sollte? Und orientieren sich alle Mitarbeiter an den Vertriebs- und Unternehmenszielen…
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, dem…
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, dem…
Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая исключает или уменьшает ценовое давление со стороны конкурентов.
Организация, стремящаяся обезопасить свой бизнес в сфере реализации, ориентируется на разветвленную и гибкую сеть распределения продукции, которая исключает или уменьшает ценовое давление со стороны конкурентов.
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next …
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next …
Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. H…
Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. H…
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most impor…
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most impor…