зарубежная деловая литература
A unique insider view into the recent AIG crisis and Hank Greenberg For nearly 40 years, Maurice «Hank» Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great Chines…
A unique insider view into the recent AIG crisis and Hank Greenberg For nearly 40 years, Maurice «Hank» Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great Chines…
Karl Albrecht’s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life. Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step and exp…
Karl Albrecht’s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life. Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step and exp…
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious though…
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious though…
The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Inves…
The Ultimate Guide to Buying and Selling Property Like the Experts How do the world's most successful developers–from Donald Trump to Sam Zell–make the most of every real estate transaction? The answers are found throughout Maverick Real Estate Inves…
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang, like th…
A bear market may last for a week, a month or even a few years, but it can take only a day, an hour or even a few minutes for the value of an investment portfolio to be slashed to half of its former value. Some bear markets start with a bang, like th…
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing s…
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing s…
"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can do their best work', the foundation of which is there w…
"An absolute must read! It encapsulates the principles which we have used as a fundamental part of our people strategy here at microsoft in the uk 'creating an environment where great people can do their best work', the foundation of which is there w…
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overc…
In Courage, Gus Lee captures the essential component of leadership in measurable behaviors. Using actual stories from Whirlpool, Kaiser Permanente, IntegWare, WorldCom and other organizations, Lee shows how highly successful executives face and overc…
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, pr…
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, pr…
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for gener…
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for gener…
As corporations and the government continue to shift the responsibility for retirement savings to workers, employees at all economic levels must develop a personal plan to ensure a financially secure retirement. In Double Your Retirement Income, fina…
As corporations and the government continue to shift the responsibility for retirement savings to workers, employees at all economic levels must develop a personal plan to ensure a financially secure retirement. In Double Your Retirement Income, fina…
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits, which oft…
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits, which oft…
Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of insider…
Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons draws on his three-plus decades of insider…
Stop worrying and start saving with J.K. Lasser's 1001 Deductions & Tax Breaks 2006 Fully updated to reflect important changes in this year's tax laws, J.K. Lasser's 1001 Deductions & Tax Breaks 2006 will help you take advantage of every tax break an…
Stop worrying and start saving with J.K. Lasser's 1001 Deductions & Tax Breaks 2006 Fully updated to reflect important changes in this year's tax laws, J.K. Lasser's 1001 Deductions & Tax Breaks 2006 will help you take advantage of every tax break an…
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid t…
"Roger Axtell is an internationalist Emily Post." –The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid t…
In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less. Seven Years to Seven Figures will give you the tools to in…
In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years—or less. Seven Years to Seven Figures will give you the tools to in…
A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and ther…
A timely guide to uncovering financial fraud 2008 and 2009 will be remembered for bear markets, a global credit crunch, and some of the largest investment scams ever. But these scams are nothing new, they've been repeated throughout history, and ther…
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and …
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and …
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understandi…
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understandi…
Bestselling author and marketing guru Joe Vitale offers insights and life lessons for achieving success In the simple, straightforward tone of an instructional manual, this little book offers big wisdom and little-known secrets for living a better li…
Bestselling author and marketing guru Joe Vitale offers insights and life lessons for achieving success In the simple, straightforward tone of an instructional manual, this little book offers big wisdom and little-known secrets for living a better li…