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Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
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Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as…
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as…
Practical Speculation
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The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm th…
The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm th…
The Leader of the Future 2. Visions, Strategies, and Practices for the New Era
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The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. I…
The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. I…
The Market Masters. Wall Street's Top Investment Pros Reveal How to Make Money in Both Bull and Bear Markets
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Twenty leading money minds reveal how to prosper in today's volatile markets What strategies have made Wall Street's top investors so successful? What are their biggest mistakes and proudest accomplishments? How do they invest their own money? And wh…
Twenty leading money minds reveal how to prosper in today's volatile markets What strategies have made Wall Street's top investors so successful? What are their biggest mistakes and proudest accomplishments? How do they invest their own money? And wh…
The New Tycoons. Inside the Trillion Dollar Private Equity Industry That Owns Everything
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Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. The New Tycoo…
Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. The New Tycoo…
The Awakening Course. The Secret to Solving All Problems
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The complete mind, body, and spiritual transformation based on a highly successful course—now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book bui…
The complete mind, body, and spiritual transformation based on a highly successful course—now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book bui…
Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere
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For a popular television series, Undercover Boss has an unusual knack for raising deep and weighty questions. —Forbes On February 7, 2010 the CBS television series Undercover Boss USA premiered to a staggering 38.6 million viewers, the largest post-S…
For a popular television series, Undercover Boss has an unusual knack for raising deep and weighty questions. —Forbes On February 7, 2010 the CBS television series Undercover Boss USA premiered to a staggering 38.6 million viewers, the largest post-S…
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and esta…
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and esta…
The Clash of the Cultures. Investment vs. Speculation
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Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund in…
Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund in…
Tipping Sacred Cows. Kick the Bad Work Habits that Masquerade as Virtues
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Strategies for overcoming the «sacred cows» that hold people back at work We all know the «sacred cows» at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice, in pra…
Strategies for overcoming the «sacred cows» that hold people back at work We all know the «sacred cows» at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice, in pra…
Irresistible Persuasion. The Secret Way To Get To Yes Every Time
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Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most…
Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most…
Winning Cover Letters
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"Robin Ryan is the hottest career expert in America today." –Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters …
"Robin Ryan is the hottest career expert in America today." –Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters …
Training For Dummies
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Millions of Americans have to train others as part of their jobs. Whether you’re an employee training your co-workers on a new process or skill, a volunteer asked to train new volunteers, a chef training your staff, or a paramedic giving CPR training…
Millions of Americans have to train others as part of their jobs. Whether you’re an employee training your co-workers on a new process or skill, a volunteer asked to train new volunteers, a chef training your staff, or a paramedic giving CPR training…
Hedgehogging
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Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street with …
Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street with …
Automatic Wealth for Grads... and Anyone Else Just Starting Out
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"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful businessman. (T…
"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful businessman. (T…
Hesselbein on Leadership
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The woman BusinessWeek called the «grande dame of American management» shares her vision of leadership Frances Hesselbein rose from a volunteer troop leader to become CEO of the Girl Scouts of the USA. During her tenure Hesselbein transformed the Gir…
The woman BusinessWeek called the «grande dame of American management» shares her vision of leadership Frances Hesselbein rose from a volunteer troop leader to become CEO of the Girl Scouts of the USA. During her tenure Hesselbein transformed the Gir…
Mortgage Stressbusters
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Dreaming of being debt free? Wondering what a tumultuous property market will mean for your financial future? Wanting to buy, sell or invest in property without being ripped off or paying a mortgage for the term of your natural life? If you answered …
Dreaming of being debt free? Wondering what a tumultuous property market will mean for your financial future? Wanting to buy, sell or invest in property without being ripped off or paying a mortgage for the term of your natural life? If you answered …
Selling For Dummies
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Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you need …
Being a successful salesperson isn’t only useful in a traditional sales role. Whether you want to sell a new product to a business, an idea to an investor, or yourself in an interview, this book provides you with all the tips and techniques you need …
Smart Risk
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We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a primary i…
We all know that the future is uncertain, but rather than make any attempt to actively manage our futures in a consistent way, we tend to make broadbrush assumptions based on common-sense and intuition alone. Successfully managing risk is a primary i…
Smart Business
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Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesse…
Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesse…

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