зарубежная деловая литература
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subse…
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subse…
Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing infor…
Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing infor…
An inside look at the real business world In Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate battles that he both fought and witnessed through the nearly six decades of his productive and colorful …
An inside look at the real business world In Corporate Catalyst, Tony Griffiths gives readers a ringside seat on the many boardroom and corporate battles that he both fought and witnessed through the nearly six decades of his productive and colorful …
There's a lot of hot air in the world of business. Wouldn't it be nice just to hear some common sense? That's exactly what John Timpson has got. After four decades running his family business and turning it into one of the high street's biggest succe…
There's a lot of hot air in the world of business. Wouldn't it be nice just to hear some common sense? That's exactly what John Timpson has got. After four decades running his family business and turning it into one of the high street's biggest succe…
A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained throu…
A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained throu…
A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership—such as how to develop business with tr…
A practical guide to being a trusted advisor for leaders in any industry In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership—such as how to develop business with tr…
From the authors who accurately predicted the domino fall of the conjoined real estate, stock, and private debt bubbles that led to the financial crisis of 2008, comes the definitive guide to protection and profit in 2013 and beyond. Based on the aut…
From the authors who accurately predicted the domino fall of the conjoined real estate, stock, and private debt bubbles that led to the financial crisis of 2008, comes the definitive guide to protection and profit in 2013 and beyond. Based on the aut…
An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as «the manager and the monk,» Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as cellarer, the business…
An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as «the manager and the monk,» Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as cellarer, the business…
The rich know all about money – they know how to make it, invest it, spend it and enjoy it. And now, with the help of this book, it's possible for you to unlock the secrets of the wealthy and start making your own dreams a reality. Building Wealth & …
The rich know all about money – they know how to make it, invest it, spend it and enjoy it. And now, with the help of this book, it's possible for you to unlock the secrets of the wealthy and start making your own dreams a reality. Building Wealth & …
A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author M…
A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author M…
In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading …
In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading …
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a hard-headed …
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a hard-headed …
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to bu…
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to bu…
See the world differently through your new Nikon D5300 Your new Nikon D5300 digital SLR camera represents something about you. It shows that you want something more than a point-and-shoot camera has to offer. You want to take better photos. You want …
See the world differently through your new Nikon D5300 Your new Nikon D5300 digital SLR camera represents something about you. It shows that you want something more than a point-and-shoot camera has to offer. You want to take better photos. You want …
SO,WHAT WOULDN'T BEN STEIN DO? There are so many terrible ideas to avoid. For instance, Ben Stein wouldn't marry someone who refused to work or was a diva or had a drug problem. Any of those choices would be really bad. He wouldn't spend his entire p…
SO,WHAT WOULDN'T BEN STEIN DO? There are so many terrible ideas to avoid. For instance, Ben Stein wouldn't marry someone who refused to work or was a diva or had a drug problem. Any of those choices would be really bad. He wouldn't spend his entire p…
Your hands-on guide to dealing with dementia within the UK healthcare system If a loved one has recently been diagnosed with dementia, Dementia For Dummies, UK Edition provides trusted, no-nonsense guidance on what this may mean for you and your fami…
Your hands-on guide to dealing with dementia within the UK healthcare system If a loved one has recently been diagnosed with dementia, Dementia For Dummies, UK Edition provides trusted, no-nonsense guidance on what this may mean for you and your fami…
The fast and easy way to make macroeconomics manageable Macroeconomics is kind of a big deal. Without it, we wouldn't have the ability to study the economy as a whole—which is something that affects almost every aspect of your life, whether you reali…
The fast and easy way to make macroeconomics manageable Macroeconomics is kind of a big deal. Without it, we wouldn't have the ability to study the economy as a whole—which is something that affects almost every aspect of your life, whether you reali…
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummie…
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummie…
Your guide to capturing that perfect shot The Nikon D7500 has created a buzz in the photography community, gaining recognition for its appealing combination of high-end features and compact size. If you’re upgrading your existing dSLR or even purchas…
Your guide to capturing that perfect shot The Nikon D7500 has created a buzz in the photography community, gaining recognition for its appealing combination of high-end features and compact size. If you’re upgrading your existing dSLR or even purchas…
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools…
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools…