зарубежная деловая литература

New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson sh…

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and se…

A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a hard-headed …

Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to bu…

A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of «generational differences» as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational st…

Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of your r…

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the custome…

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously…

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Compan…

Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric Shenin…

Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching and tr…

Small changes lead to big results that stick 5% More presents a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it stick. You may …

Empowerment produces the conditions for high performance. Especially for middle managers and below. Empowered cultures attract and retain talent. They produce high achievement, high accountability and high commitment. The Empowered Manager uncovers a…

Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situatio…

Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format. Mind+Machine is the…

ACCOUNTABILITY IS THE CATALYST THAT IGNITES: Accelerated Change, Robust Employee Engagement, Intensified Ownership, Relentless Perseverance, Impeccable Alignment, and propels individuals, teams and organizations to desired results. Accountability cru…

Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint o…

An insightful examination of the skills needed to be a proactive investor and find diverse investment opportunities in the emerging economy There is no little league on Wall Street and no white belts. Here or abroad, you are put in immediately with t…

An essential guide for leaders who want to use social media to be «open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often push back. Business is premised on the concept of contro…

A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's n…