зарубежная деловая литература

Your no-nonsense guide to microeconomics The study of microeconomics isn't for the faint of heart. Fortunately, Microeconomics For Dummies is here to help make this tough topic accessible to the masses. If you're a business or finance major looking t…

As the position of nonprofit ED becomes more demanding, there is a need for an up-to-date resource. This revised edition of the best-selling book is filled with management advice for succeeding as an executive director. This new edition includes thor…

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing …

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in t…

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better…

In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to ho…

The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help…

The go-to guide to acing the Series 99 Exam! Passing the Operations Professional Qualification Exam (Series 99) qualifies an individual to perform a variety of operations functions in support of a broker-dealer. The exam covers the broker-dealer busi…

HANDBOOK OF HUMAN RESOURCE MANAGEMENT IN GOVERNMENT, THIRD EDITION The practice of public human resource management has evolved significantly in recent years due to increased outsourcing, privatization, and the diminution of public employee rights. T…

Principles of Quantitative Development is a practical guide to designing, building and deploying a trading platform. It is also a lucid and succinct exposé on the trade life cycle and the business groups involved in managing it, bringing together the…

The development and coordination of managerial devices to help businesses cope with the numerous challenges they face have been the subject of many empirical analyses in recent years. This books draws from these studies to answer the question of how …

This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal. It highlights the constraints and possible difficulties encountered in …

The term “takeover”, of which the first form is mergers and acquisitions (M&A), refers to the transfer of control of a business from one group of shareholders to another. Considering the importance of this issue and the real drives behind takeovers, …

Statistical Theories and Methods with Applications to Economics and Business highlights recent advances in statistical theory and methods that benefit econometric practice. It deals with exploratory data analysis, a prerequisite to statistical modell…

Economics and History presents six state-of-the-art surveys from some of the leading scholars in cliometrics. The contributions are all written at an accessible level for the non-specialist reader and consider a broad range of issues from this highly…

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipli…

In this new book, Jacqueline Davies and Jeremy Kourdi argue that organizations are failing to realize the simple truth about talent: they are misunderstanding their people, making flawed choices and allowing the true potential of their workforce to g…

Praise for The Age of Responsibility «Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsi…

A handy guide for students seeking a scientific career in industry When choosing a career in industry, many of today's graduates with degrees in science and technology don't know exactly what they are looking for, the options they have available, how…

This up-to-date compilation of topics on the maturity and changes occurring within facility management worldwide offers insights into the growth and development of FM and its impact on today's business organisations. International Facility Management…