зарубежная образовательная литература

Книга основана на богатом опыте преподавания автора и предназначена для того, чтобы просто и наглядно ввести в метод граничных элементов как студентов, так и профессионалов. Предлагаемое издание позволит им использовать этот универсальный и мощный вы…

This pocket guide provides an overview of the telecommunications environment as it has evolved over the past few years, illustrating the need for project management, the significance of project success to the companies, and the application of key pro…

These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the…

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and st…

Shows Web developers how to make the transition from HTML to XHTML, an XML-based reformulation of HTML that offers greater design flexibility Demonstrates how to work with CSS (Cascading Style Sheets)-now supported by ninety percent of browsers and i…

Updated and revised to include a decade of growth in the scope and complexity of options, Options Strategies: Profit-Making Techniques for Stock, Stock Index, and Commodity Options, 3rd Edition is a comprehensive guide to options trading strategies w…

"Aswath Damodaran is simply the best valuation teacher around. If you are interested in the theory or practice of valuation, you should have Damodaran on Valuation on your bookshelf. You can bet that I do." – Michael J. Mauboussin, Chief Investment S…

‘Fascinating… I loved this book; I really did’ David Crystal, Spectator A biography of a much misunderstood punctuation mark and a call to arms in favour of clear expression and against stifling grammar rules. Cecelia Watson used to be obsessive abou…

Могут ли наши мысли, эмоции и душевные страдания влиять на наше тело? Еще как! Вспомните, как часто в минуты сильного стресса люди страдают от мигрени или тошноты. Или как в результате переживаний расстраивается кишечник. Или как во время сильного ст…

Фридрих Ницше – выдающийся немецкий мыслитель, поэт, создатель собственного учения, провозглашающего новое отношение к существующим нормам морали и культуры. Филолог по образованию, Ницше большое внимание уделял стилю ведения и изложения своей филосо…

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…

Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those t…

This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…

A comprehensive study companion to The Options Course, Second Edition In The Options Course Workbook, Second Edition, George Fontanills offers a wealth of practical exercises that will help further the readers' understanding of options, as well as te…

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional informatio…

With demands for improved quality, increasing competition for state and federal funds, and the challenges of integrating technology into the curriculum, higher education faces greater economic uncertainties than ever before. The chief financial offic…

Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …

Make this book your first stop when shopping for a mortgage! Whether you are considering making your first home purchase or are about to refinance a mortgage, there is lots of good news. Mortgage interest rates are stable and the competition among le…

В книге представлены 100 примеров объемно-планировочных решений типовых этажей высотных зданий, проекты которых разработаны в последние годы проектным институтом провинции Гуандун и реализованы на юге Китая. Представлены проекты выдающихся зодчих: Го…