зарубежная деловая литература
Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks dir…
Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks dir…
Understand personal finance and put your money to work! Is your money working to increase your wealth? If not, it's time to take stock of your financial situation. Personal Finance For Dummies, 8th Edition offers time-tested financial tips and advice…
Understand personal finance and put your money to work! Is your money working to increase your wealth? If not, it's time to take stock of your financial situation. Personal Finance For Dummies, 8th Edition offers time-tested financial tips and advice…
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includ…
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includ…
A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide quickly and easily gets you up and running on all the site…
A new edition of the bestselling how-to Facebook title Facebook is constantly changing and evolving, replacing old features and introducing new ones. This new edition of the bestselling guide quickly and easily gets you up and running on all the site…
Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest prof…
Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest prof…
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses ever…
Get the results you want and come out as the Top Dog in every conversation Fancy being the ‘Top Dog’ in all your dealings? Fed up of feeling like the underdog? So many of us regularly ‘lose’ in conversations before we’ve even opened our mouths. Often…
Get the results you want and come out as the Top Dog in every conversation Fancy being the ‘Top Dog’ in all your dealings? Fed up of feeling like the underdog? So many of us regularly ‘lose’ in conversations before we’ve even opened our mouths. Often…
What's stopping you from realising your ambitions? What kind of successful person do you want to be? If you think being ambitious is a negative trait, it's time to think again. Real Ambition will help you understand why some people achieve their ambi…
What's stopping you from realising your ambitions? What kind of successful person do you want to be? If you think being ambitious is a negative trait, it's time to think again. Real Ambition will help you understand why some people achieve their ambi…
"One of the best books I've ever read on practical resilience." -Miriam Akhtar, positive psychologist and author of What is Post-Traumatic Growth? BUILD YOUR RESILIENCE What do you do when life throws a curveball? Adversity is an inescapable part of …
"One of the best books I've ever read on practical resilience." -Miriam Akhtar, positive psychologist and author of What is Post-Traumatic Growth? BUILD YOUR RESILIENCE What do you do when life throws a curveball? Adversity is an inescapable part of …
Proven methodologies to enhance business value by exploiting the latest global technology trends and best business and IT practices There is no doubt that a tidal wave of change is hitting the area of business technology; new business models are form…
Proven methodologies to enhance business value by exploiting the latest global technology trends and best business and IT practices There is no doubt that a tidal wave of change is hitting the area of business technology; new business models are form…
“Private equity is more economically significant than ever, as institutions hunt for high returns in a risky world. Private Equity 4.0 examines the role, workings and contribution of this important industry in a straightforward yet revealing manner.”…
“Private equity is more economically significant than ever, as institutions hunt for high returns in a risky world. Private Equity 4.0 examines the role, workings and contribution of this important industry in a straightforward yet revealing manner.”…
Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analyt…
Grasp how mobile, big data, and analytics are combining to change business processes Right Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analyt…
Supercharge options analytics and hedging using the power of Python Derivatives Analytics with Python shows you how to implement market-consistent valuation and hedging approaches using advanced financial models, efficient numerical techniques, and t…
Supercharge options analytics and hedging using the power of Python Derivatives Analytics with Python shows you how to implement market-consistent valuation and hedging approaches using advanced financial models, efficient numerical techniques, and t…
Leverage your brand of leadership for maximum results Unleashing Your Inner Leader: Executive Coach Tells All presents the premise that there is a powerful leader inside each of us. The focus is on real life exercises and case studies to help you dis…
Leverage your brand of leadership for maximum results Unleashing Your Inner Leader: Executive Coach Tells All presents the premise that there is a powerful leader inside each of us. The focus is on real life exercises and case studies to help you dis…
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological…
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological…
A no-holds-barred exposé on the financial transactions of the world's favourite sport The transfer fees clubs pay to sign top players now top €4 billion a year but much of the money has been flowing out of the game. A small group of wealthy investors…
A no-holds-barred exposé on the financial transactions of the world's favourite sport The transfer fees clubs pay to sign top players now top €4 billion a year but much of the money has been flowing out of the game. A small group of wealthy investors…
Despite the accepted fact that a substantial part of the risk and return of any portfolio comes from asset allocation, we find today that the majority of investment professionals worldwide are focused on security selection. Multi-Asset Investing: A P…
Despite the accepted fact that a substantial part of the risk and return of any portfolio comes from asset allocation, we find today that the majority of investment professionals worldwide are focused on security selection. Multi-Asset Investing: A P…
Minimize your tax and maximize your 2017 return The EY Tax Guide 2018 offers professional guidance for DIY tax prep. As one of the nation's most trusted resources for tax advice, this book can help you keep more of your money while filing completely,…
Minimize your tax and maximize your 2017 return The EY Tax Guide 2018 offers professional guidance for DIY tax prep. As one of the nation's most trusted resources for tax advice, this book can help you keep more of your money while filing completely,…
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will…
A completely revised edition of the must-have resource for increasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will…
Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers …
Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers …