зарубежная деловая литература
Feminism is often presented as a women’s movement, but the truth is that harnessing women’s untapped potential will make everyone better off… including men!Looking to our personal relationships, social and cultural climate and business and economic p…
Feminism is often presented as a women’s movement, but the truth is that harnessing women’s untapped potential will make everyone better off… including men!Looking to our personal relationships, social and cultural climate and business and economic p…
The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.If you’ve never seen an Eddie Stobart truck, you’ve never driven down a British motorway.This is the extraordinary story of a multi-million pound business that spawned…
The world’s greatest haulier – a rags-to-riches tale of British entrepreneurialsim.If you’ve never seen an Eddie Stobart truck, you’ve never driven down a British motorway.This is the extraordinary story of a multi-million pound business that spawned…
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders …
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders …
What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virt…
What makes a good leader? Ten leaders, ten key virtues This readable distillation of the core common features of successful leaders shows how an individual's character, and especially their virtue, is the defining factor. Without these ten vital virt…
How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of h…
How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of h…
A sharp, upbeat and essential handbook for anyone picking their way through the minefield of modern office life.
The Office Jungle is a punchy and practical look at the pressures and pitfalls of today’s working environment. Thought-provoking and ins…
A sharp, upbeat and essential handbook for anyone picking their way through the minefield of modern office life.
The Office Jungle is a punchy and practical look at the pressures and pitfalls of today’s working environment. Thought-provoking and ins…
Рассмотрены теоретические и прикладные аспекты создания рекламного продукта, конкретные механизмы разработки и продвижения его основных разновидностей — рекламных стратегий, рекламных кампаний и рекламных сообщений, ключевые профессиональные требован…
Рассмотрены теоретические и прикладные аспекты создания рекламного продукта, конкретные механизмы разработки и продвижения его основных разновидностей — рекламных стратегий, рекламных кампаний и рекламных сообщений, ключевые профессиональные требован…
В учебнике рассматриваются основные понятия и содержание маркетинга как научно-практического направления экономической деятельности, призванного содействовать росту эффективности коммерческих организаций и органов государственного и муниципального уп…
В учебнике рассматриваются основные понятия и содержание маркетинга как научно-практического направления экономической деятельности, призванного содействовать росту эффективности коммерческих организаций и органов государственного и муниципального уп…
Want to make your workplace more sustainable, get ahead in your career and improve your reputation? Want to help your company or organisation save money, boost profits and improve its brand? Whatever your level or industry, from sales and management …
Want to make your workplace more sustainable, get ahead in your career and improve your reputation? Want to help your company or organisation save money, boost profits and improve its brand? Whatever your level or industry, from sales and management …
In this book the author explains that managers must build human capital and engender employee engagement by managing them almost not at all, by attending instead to the factors and circumstances that make them successful. In other words, managers mus…
In this book the author explains that managers must build human capital and engender employee engagement by managing them almost not at all, by attending instead to the factors and circumstances that make them successful. In other words, managers mus…
This thoroughly revised and updated third edition of The Ethics Challenge in Public Service is the classic ethics text used in public management programs nationwide. The book serves as a valuable resource for public managers who work in a world that …
This thoroughly revised and updated third edition of The Ethics Challenge in Public Service is the classic ethics text used in public management programs nationwide. The book serves as a valuable resource for public managers who work in a world that …
Developing Your Conflict Competence. A Hands-On Guide for Leaders, Managers, Facilitators, and Teams
A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and s…
A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and s…
How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scoreca…
How to tap the power of the balanced scorecard, for financial services organizations Designed to help financial services organizations build and implement the strategic management framework known as the balanced scorecard, Creating a Balanced Scoreca…
Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strate…
Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strate…
Never out of print since 1997, and substantially updated for this second edition, The Operational Auditing Handbook has earned an international reputation as a hands-on, practical manual for internal auditors and managers to enable them to carry out …
Never out of print since 1997, and substantially updated for this second edition, The Operational Auditing Handbook has earned an international reputation as a hands-on, practical manual for internal auditors and managers to enable them to carry out …
Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question: what is the optimal way to express a view on expected market move…
Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question: what is the optimal way to express a view on expected market move…
With the contributions from leading national and international scholars and practitioners, this volume provides a «state-of-the-art» look at ID, addressing the major changes that have occurred in nearly every aspect of ID in the past decade and provi…
With the contributions from leading national and international scholars and practitioners, this volume provides a «state-of-the-art» look at ID, addressing the major changes that have occurred in nearly every aspect of ID in the past decade and provi…
Models and methods for operational risks assessment and mitigation are gaining importance in financial institutions, healthcare organizations, industry, businesses and organisations in general. This book introduces modern Operational Risk Management …
Models and methods for operational risks assessment and mitigation are gaining importance in financial institutions, healthcare organizations, industry, businesses and organisations in general. This book introduces modern Operational Risk Management …
The recent financial crisis brought to light many of the misunderstandings and misuses of exotic derivatives. With market participants on both the buy and sell-side having been found guilty of not understanding the products they were dealing with, ne…
The recent financial crisis brought to light many of the misunderstandings and misuses of exotic derivatives. With market participants on both the buy and sell-side having been found guilty of not understanding the products they were dealing with, ne…
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their…
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their…