зарубежная деловая литература

You’ll get there faster if you just slow down Master Your Mind offers a bit of perspective and a lot of insight for anyone seeking long-term success. Success in business is spelled M-O-R-E: better results, faster growth, more revenue, greater efficie…

This book looks at strategies to help companies become more intelligent, connected, and agile. It discusses how companies can define and measure high-impact outcomes and use effectively analytics technology to achieve them. It also looks at the techn…

Conquer the most essential adaptation to the knowledge economy Psychological Safety at Work: How to Ensure Learning and Innovation in the Knowledge Economy offers practical guidance for teams and organizations who are serious about success in the mod…

Just 77 days to a happier, more prosperous life! From Here to Financial Happiness is the day-by-day guide for anyone dreaming of a better life. Whether you’re dealing with debt, uncertain about retirement or simply want to get a grip on your finances…

Decode IRS appraisal regulations and find practical solutions to current issues Qualified Appraisers and Qualified Appraisals provides clarification on complex IRS guidelines, and offers solutions and insight that can help appraisers adhere to the la…

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science o…

Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel—or avoid risk entirely and suffer from smallness and mediocrity. Most of these busines…

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for…

Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines …

Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain or…

A great write-up on the art of banking. Essential reading for anyone working in finance. Dan Cunningham, Senior Euro Cash & OBS Dealer, KBC Bank NV, London «Focused and succinct review of the key issues in bank risk management.» Graeme Wolvaardt, Hea…

Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal cons…

This edition includes the authoritative standards and interpretations applicable to preparation, compilation, and review engagements. These standards provide the requirements for practitioners performing these engagements. In addition to SSARS No. 21…

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to …

Первый «долларовый» миллиардер делится историей своей жизни и секретами предпринимательского успеха в удобном формате саммари! Как погрузиться в книгу, не читая ее полностью? Для этого существует саммари – краткое изложение основных идей книги. Оно с…

В учебнике раскрываются понятия, основополагающие для сервисной деятельности: сервис, потребность, услуга, сервисная информация, сервисный маркетинг. Особое внимание уделено особенностям развития современного сервисного обслуживания — информационному…

В книгу вошли два произведения выдающегося австро-американского экономиста, политолога, социолога первой половины XX века Йозефа Шумпетера (1883–1950) – «Кризис налогового государства» и «Социология империализмов», ранее на русском языке не публикова…

Современный гостиничный бизнес активно развивается, в связи с чем требует высококлассных специалистов, разбирающихся в особенностях отдельных направлений его деятельности, в том числе в организации продаж гостиничного продукта. В учебном пособии расс…

Представлена сущность бизнес-планирования в деятельности организаций и предприятий, показана взаимосвязь стратегического планирования и бизнес-плана, инвестиционного проекта, бизнес-плана и бизнес-проекта. Раскрыта роль бизнес-плана как инструмента у…

В работе представлены основные положения современной концепции маркетингового управления и бизнес-планирования для проектно-ориентированных организаций, которые базируются на изучении научной литературы и достижений смежных отраслей, а также на обобщ…