зарубежная деловая литература
Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows readers how they can best incorporate market consis…
Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows readers how they can best incorporate market consis…
Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course…
Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course…
This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, Matthew Leitch, takes the reader gently but quickly thr…
This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, Matthew Leitch, takes the reader gently but quickly thr…
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to e…
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to e…
Учебное пособие подготовлено в соответствии с программой учебного курса «Модели анализа рекламного текста» и предназначено для студентов, бакалавров и магистров, обучающихся но направлениям «Реклама и связи с общественностью», «Журналистика», «Прикла…
Учебное пособие подготовлено в соответствии с программой учебного курса «Модели анализа рекламного текста» и предназначено для студентов, бакалавров и магистров, обучающихся но направлениям «Реклама и связи с общественностью», «Журналистика», «Прикла…
Учебное пособие написано в соответствии с Государственным образовательным стандартом высшего образования по направлениям подготовки бакалавров «Реклама и связи с общественностью» и «Социология». В книге анализируются теоретические и практические вопр…
Учебное пособие написано в соответствии с Государственным образовательным стандартом высшего образования по направлениям подготовки бакалавров «Реклама и связи с общественностью» и «Социология». В книге анализируются теоретические и практические вопр…
В учебнике раскрывается сущность информационно-экскурсионной деятельности на предприятиях туризма как одного из важнейших направлений развития данной отрасли, в том числе рассматриваются история экскурсионного дела, виды экскурсий и методики их прове…
В учебнике раскрывается сущность информационно-экскурсионной деятельности на предприятиях туризма как одного из важнейших направлений развития данной отрасли, в том числе рассматриваются история экскурсионного дела, виды экскурсий и методики их прове…
'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vis…
'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vis…
Praise for the First Edition This book is refreshing to read since it takes an important topic… and presents it in a clear and concise manner by using examples that include visual presentations of the problem, solution methods, and results along with…
Praise for the First Edition This book is refreshing to read since it takes an important topic… and presents it in a clear and concise manner by using examples that include visual presentations of the problem, solution methods, and results along with…
Ziel nachhaltig wirtschaftender Unternehmen ist es, nicht nur okonomischen, sondern auch sozialen und okologischen Mehrwert zu schaffen. Die in diesem Sinne international erfolgreichsten Unternehmen, darunter auch Siemens, sind im Dow Jones Sustainab…
Ziel nachhaltig wirtschaftender Unternehmen ist es, nicht nur okonomischen, sondern auch sozialen und okologischen Mehrwert zu schaffen. Die in diesem Sinne international erfolgreichsten Unternehmen, darunter auch Siemens, sind im Dow Jones Sustainab…
The petroleum sector is possibly the largest and most dominant economic sector in the globalized economy. However, for reasons explored in this book, although none of the existing economic development models fit this sector in the past and apply even…
The petroleum sector is possibly the largest and most dominant economic sector in the globalized economy. However, for reasons explored in this book, although none of the existing economic development models fit this sector in the past and apply even…
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four mai…
This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating in the 'Middle Kingdom'. It is divided into four mai…
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases …
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases …
We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we…
We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we…
There is a strong movement today in management to encourage management practices based on research evidence. In the first volume of this handbook, I asked experts in 39 areas of management to identify a central principle that summarized and integrate…
There is a strong movement today in management to encourage management practices based on research evidence. In the first volume of this handbook, I asked experts in 39 areas of management to identify a central principle that summarized and integrate…
From the mid-1980s to the turn of the 1990s the international HR field was considered to be in its infancy. There continues to be both an evolution of territory covered by the field – a series of successively evolving cultural, geographical and insti…
From the mid-1980s to the turn of the 1990s the international HR field was considered to be in its infancy. There continues to be both an evolution of territory covered by the field – a series of successively evolving cultural, geographical and insti…
This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, Matthew Leitch, takes the reader gently but quickly thr…
This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, Matthew Leitch, takes the reader gently but quickly thr…
Ежедневно во всем мире проводится множество мероприятий: выставки, конференции, презентации, фестивали и т.д., — организация которых требует профессиональных умений, коммуникативных навыков и творческого подхода. В учебном пособии даются классификаци…
Ежедневно во всем мире проводится множество мероприятий: выставки, конференции, презентации, фестивали и т.д., — организация которых требует профессиональных умений, коммуникативных навыков и творческого подхода. В учебном пособии даются классификаци…
Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to ex…
Business scandals are always with us from the South Sea Bubble to Enron and Parmalat. As accounting forms a central element of any business success or failure, the role of accounting is crucial in understanding business scandals. This book aims to ex…
Enter the world of vibration trading with a new methodology for making more money, more safely What if you could enter the markets and know, in advance, the exact value of trades needed to sustain a losing streak, by knowing their Martingale limits, …
Enter the world of vibration trading with a new methodology for making more money, more safely What if you could enter the markets and know, in advance, the exact value of trades needed to sustain a losing streak, by knowing their Martingale limits, …