зарубежная деловая литература
Many books recommend teaching and learning strategies based on current learning research and theory. However, few books offer illustrative examples of how to take these strategies and put them into action in the real world. The Online Learning Idea B…
Many books recommend teaching and learning strategies based on current learning research and theory. However, few books offer illustrative examples of how to take these strategies and put them into action in the real world. The Online Learning Idea B…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to d…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to d…
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to re…
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to re…
Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse study of the “invisible economy” of care, including cas…
Contributors analyze the care economy in the developing world, at a moment when existing systems are under strain and new ideas are coming into focus. Offers the first global, regionally diverse study of the “invisible economy” of care, including cas…
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designe…
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designe…
In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of Collaborative Solutions addresses contemporary social problems by helping people of diverse circumsta…
In this groundbreaking book, Tom Wolff spells out six proven principles for creating collabo- rative solutions for healthy communities. The Power of Collaborative Solutions addresses contemporary social problems by helping people of diverse circumsta…
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three …
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three …
The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a nu…
The easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a nu…
The New Pioneers. Sustainable business success through social innovation and social entrepreneurship
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in …
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in …
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media exp…
A how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media exp…
An update to the Elliot Wave Principle that corrects a fundamental error The Elliot Wave Principle has been widely adopted as a tool for traders analyzing market cycles, but Ian Copsey has unearthed a fundamental error in the way it defines the struc…
An update to the Elliot Wave Principle that corrects a fundamental error The Elliot Wave Principle has been widely adopted as a tool for traders analyzing market cycles, but Ian Copsey has unearthed a fundamental error in the way it defines the struc…
This comprehensive overview of the modern Chinese economy by a noted expert from China offers a quality and breadth of coverage. In this book, the author provides an introduction to China's economy since 1949 and original insights based on his own ex…
This comprehensive overview of the modern Chinese economy by a noted expert from China offers a quality and breadth of coverage. In this book, the author provides an introduction to China's economy since 1949 and original insights based on his own ex…
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an explor…
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an explor…
Making Sense of the Organization elaborates on the influential idea that organizations are interpretation systems that scan, interpret, and learn. These selected essays represent a new approach to the way managers learn and act in response to their e…
Making Sense of the Organization elaborates on the influential idea that organizations are interpretation systems that scan, interpret, and learn. These selected essays represent a new approach to the way managers learn and act in response to their e…
A fascinating look at China now and in the years to come, through the eyes of those at the helm As China continues its rapid ascent, attention is turning to its leaders, who they are, and how they view the country's incredible transformation over the…
A fascinating look at China now and in the years to come, through the eyes of those at the helm As China continues its rapid ascent, attention is turning to its leaders, who they are, and how they view the country's incredible transformation over the…
The first decade of the 21st Century has been disastrous for financial institutions, derivatives and risk management. Counterparty credit risk has become the key element of financial risk management, highlighted by the bankruptcy of the investment ba…
The first decade of the 21st Century has been disastrous for financial institutions, derivatives and risk management. Counterparty credit risk has become the key element of financial risk management, highlighted by the bankruptcy of the investment ba…
Having worked with Erik on some of the most challenging computer forensic investigations during the early years of this industry's formation as well as having competed with him earnestly in the marketplace…I can truly say that Erik is one of the uniq…
Having worked with Erik on some of the most challenging computer forensic investigations during the early years of this industry's formation as well as having competed with him earnestly in the marketplace…I can truly say that Erik is one of the uniq…
Fascinating insights into the changing supply chain industry in China, from leading international experts A fascinating look at the enormous changes taking place in China today as it evolves from global manufacturer to global consumer marketplace, Th…
Fascinating insights into the changing supply chain industry in China, from leading international experts A fascinating look at the enormous changes taking place in China today as it evolves from global manufacturer to global consumer marketplace, Th…
The revised edition of this facilitation classic offers a wealth of targeted techniques for facilitators who seek effective, consistent, and repeatable results. Based on Michael Wilkinson's proven SMART (Structured Meeting And Relating Techniques) ap…
The revised edition of this facilitation classic offers a wealth of targeted techniques for facilitators who seek effective, consistent, and repeatable results. Based on Michael Wilkinson's proven SMART (Structured Meeting And Relating Techniques) ap…
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit…
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit…