зарубежная деловая литература
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our li…
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our li…
George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book…
George Kohlrieser—an international leadership professor, consultant, and veteran hostage negotiator—explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. In this provocative book…
A Highly Visual Guide To Developing A Personal Forex Trading Strategy Getting Started In Forex Trading Strategies «A great next step to read for the beginning trader. It contains practical advice and resources on trading FOREX that only come with exp…
A Highly Visual Guide To Developing A Personal Forex Trading Strategy Getting Started In Forex Trading Strategies «A great next step to read for the beginning trader. It contains practical advice and resources on trading FOREX that only come with exp…
Confused about Medicare’s drug coverage? You’re not alone. Medicare Prescription Drug Coverage For Dummies explains Part D in plain English and shows you how to find the best deal among numerous drug-coverage plan options. Whether you’re new to Medic…
Confused about Medicare’s drug coverage? You’re not alone. Medicare Prescription Drug Coverage For Dummies explains Part D in plain English and shows you how to find the best deal among numerous drug-coverage plan options. Whether you’re new to Medic…
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of financial services. Ideal for orienting readers to the Five Pract…
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of financial services. Ideal for orienting readers to the Five Pract…
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great…
In The Little Book That Builds Wealth, author Pat Dorsey—the Director of Equity Research for leading independent investment research provider Morningstar, Inc.—reveals why competitive advantages, or economic moats, are such strong indicators of great…
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy tod…
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy tod…
In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever conducted on leadership, the «Top Companies for Leaders.» Using data from more than 600 companies ar…
In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever conducted on leadership, the «Top Companies for Leaders.» Using data from more than 600 companies ar…
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this bo…
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this bo…
Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success had le…
Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, of which he eventually become an editor. Hill's obsession with achieving material success had le…
Praise for Wall Street's Buried Treasure «Mr. Houtkin has provided the reader with a wonderful education on a great strategy that has the potential to turn a very limited risk investment into an extraordinarily high return. He makes the critical dist…
Praise for Wall Street's Buried Treasure «Mr. Houtkin has provided the reader with a wonderful education on a great strategy that has the potential to turn a very limited risk investment into an extraordinarily high return. He makes the critical dist…
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker’s reputation as a great b…
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker’s reputation as a great b…
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much i…
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much i…
Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a businessman, and he and Dan Lipson have penned an entertaining and extremely useful book. Read JAM!, and yo…
Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a businessman, and he and Dan Lipson have penned an entertaining and extremely useful book. Read JAM!, and yo…
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and …
The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and …
Learn to: Choose a location and make it your own Create a profitable business plan Decorate and renovate your property Market your property for maximum occupancy All the tools you need to start and run a profitable B&B Do you dream of owning a B&B? T…
Learn to: Choose a location and make it your own Create a profitable business plan Decorate and renovate your property Market your property for maximum occupancy All the tools you need to start and run a profitable B&B Do you dream of owning a B&B? T…
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need t…
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need t…
The tools you need to enrich the performance-appraisal experience as you streamline the process Whether you're a manger looking to implement employee appraisals for the first time, concerned with improving the quality and effectiveness of the apprais…
The tools you need to enrich the performance-appraisal experience as you streamline the process Whether you're a manger looking to implement employee appraisals for the first time, concerned with improving the quality and effectiveness of the apprais…
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide f…
One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide f…
The latest volume in the bestselling series In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition…
The latest volume in the bestselling series In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition…