зарубежная деловая литература
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy tod…
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy tod…
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall…
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall…
To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights from con…
To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights from con…
A Year Without «Made in China» provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, …
A Year Without «Made in China» provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, …
As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the broa…
As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the broa…
Practical tips and easy exercises for relieving the stress of everyday life Get a Grip! offers powerful, prescriptive advice for living and thriving in our high-stress times. Integrating techniques that relax the mind, the body, and the spirit, it pr…
Practical tips and easy exercises for relieving the stress of everyday life Get a Grip! offers powerful, prescriptive advice for living and thriving in our high-stress times. Integrating techniques that relax the mind, the body, and the spirit, it pr…
Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization an…
Growth is the central focus of every business, yet many businesses continually find ways to shoot themselves in the foot. In Milkshake Moment, Steven Little shows you how to identify and overcome the stifling behaviors built into your organization an…
From the founder of «layoff survivor sickness» an updated edition of a book for today's downsized workforce Thoroughly revised and updated, David Noer's classic book about downsized organizations has never been more relevant. Reports of the most rece…
From the founder of «layoff survivor sickness» an updated edition of a book for today's downsized workforce Thoroughly revised and updated, David Noer's classic book about downsized organizations has never been more relevant. Reports of the most rece…
Canada’s top consumer advocate returns with more financial advice. Canadian consumers are focused on spending and managing what money they do have wisely, but have more questions than answers on most financial topics. Television personality and consu…
Canada’s top consumer advocate returns with more financial advice. Canadian consumers are focused on spending and managing what money they do have wisely, but have more questions than answers on most financial topics. Television personality and consu…
Turning Passions Into Profits provides specific techniques for rapidly closing the gap between where you are today and where you'd like to be tomorrow. In this book, Christopher Howard teaches powerful, innovative tools for modeling and replicating t…
Turning Passions Into Profits provides specific techniques for rapidly closing the gap between where you are today and where you'd like to be tomorrow. In this book, Christopher Howard teaches powerful, innovative tools for modeling and replicating t…
Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. «In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, c…
Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. «In The No Complaining Rule: Positive Ways to Deal with Negativity at Work, Jon Gordon, a bestselling author, c…
An illustrated business fable that gives you the faith, courage and confidence to win in today's tough economic climate Fear and uncertainty are staples of daily life in today's struggling economy. As bad as things can be, economic downturns also lea…
An illustrated business fable that gives you the faith, courage and confidence to win in today's tough economic climate Fear and uncertainty are staples of daily life in today's struggling economy. As bad as things can be, economic downturns also lea…
The Intelligent Portfolio draws upon the extensive insights of Financial Engines—a leading provider of investment advisory and management services founded by Nobel Prize-winning economist William F. Sharpe—to reveal the time-tested institutional inve…
The Intelligent Portfolio draws upon the extensive insights of Financial Engines—a leading provider of investment advisory and management services founded by Nobel Prize-winning economist William F. Sharpe—to reveal the time-tested institutional inve…
Professional Strategies,World-Class Advice, and Inside Tips on Finding Your Ideal Job «The Secrets of Executive Search provides real-world and proven techniques in an easy-to-read reference format. It s a must-read for anyone who will be managing hum…
Professional Strategies,World-Class Advice, and Inside Tips on Finding Your Ideal Job «The Secrets of Executive Search provides real-world and proven techniques in an easy-to-read reference format. It s a must-read for anyone who will be managing hum…
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desp…
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desp…
Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is writ…
Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is writ…
An insightful look at how to protect, save, and grow wealth in difficult economic times Having an effective financial and personal plan for the future is now more crucial than ever. And with the bestselling The Ultimate Depression Survival Guide now …
An insightful look at how to protect, save, and grow wealth in difficult economic times Having an effective financial and personal plan for the future is now more crucial than ever. And with the bestselling The Ultimate Depression Survival Guide now …
Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the auth…
Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the auth…
Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting onesel…
Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting onesel…
Following modern executives as they push themselves to the limits in life and in business In To the Limits, adventure writer Jim Clash examines the phenomenon of corporate leaders and millionaires who test their limits through high-end, risky adventu…
Following modern executives as they push themselves to the limits in life and in business In To the Limits, adventure writer Jim Clash examines the phenomenon of corporate leaders and millionaires who test their limits through high-end, risky adventu…