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зарубежная деловая литература

Economic Indicators For Dummies
5
Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics and reports that paint an economic picture that can sometimes resemble a work by Jackson Pollock. T…
Everything you need to easily get a handle on economic indicators In today's volatile, often troubling economic landscape, there are myriad statistics and reports that paint an economic picture that can sometimes resemble a work by Jackson Pollock. T…
Social Entrepreneurship For Dummies
4
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibilit…
Discover how to bring social responsibility to your business In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibilit…
China Versus the West. The Global Power Shift of the 21st Century
3
China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the «ol…
China Versus the West is an innovative book. The author, a leading specialist on the international and Asian economy and business, presents the most comprehensive picture of the changing power balance between the emerging superpower China and the «ol…
The Power of Gold. The History of an Obsession
3
The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financ…
The need for realism in reform of its monetary system is what makes Bernstein’s story of the Power of Gold so timely. It is a compelling reminder that maintaining a fixed price for gold and fixed exchange rates were difficult even in a simpler financ…
Weaving Dreams. The Joy of Work, The Love of Life
5
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of …
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of …
The Quest for Alpha. The Holy Grail of Investing
3
The final word on passive vs. active investing The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The…
The final word on passive vs. active investing The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The…
Dethroning the King. The Hostile Takeover of Anheuser-Busch, an American Icon
4
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opp…
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opp…
The Hedge Fund Mirage. The Illusion of Big Money and Why It's Too Good to Be True
3
The dismal truth about hedge funds and how investors can get a greater share of the profits Shocking but true: if all the money that's ever been invested in hedge funds had been in treasury bills, the results would have been twice as good. Although h…
The dismal truth about hedge funds and how investors can get a greater share of the profits Shocking but true: if all the money that's ever been invested in hedge funds had been in treasury bills, the results would have been twice as good. Although h…
My Life in Leadership. The Journey and Lessons Learned Along the Way
4
In a clear and compelling voice, Frances Hesselbein delivers key leadership lessons. Tracing her own development as a leader, she narrates the critical moments that shaped her personally and professionally: from her childhood in Pennsylvania, to movi…
In a clear and compelling voice, Frances Hesselbein delivers key leadership lessons. Tracing her own development as a leader, she narrates the critical moments that shaped her personally and professionally: from her childhood in Pennsylvania, to movi…
The Relationship Edge. The Key to Strategic Influence and Selling Success
4
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consci…
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consci…
The Power of Understanding People. The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance
3
How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop ext…
How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop ext…
The Vibe. The Marketing Handbook for Every Product, Service and Industry
5
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and…
While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and…
Unusually Excellent. The Necessary Nine Skills Required for the Practice of Great Leadership
3
Master the fundamentals of leadership-at every stage in your career Often, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very …
Master the fundamentals of leadership-at every stage in your career Often, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very …
The Truth about Leadership. The No-fads, Heart-of-the-Matter Facts You Need to Know
5
A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and sim…
A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and sim…
Managing to Change the World. The Nonprofit Manager's Guide to Getting Results
5
Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many managem…
Why getting results should be every nonprofit manager's first priority A nonprofit manager's fundamental job is to get results, sustained over time, rather than boost morale or promote staff development. This is a shift from the tenor of many managem…
Plan Your Prosperity. The Only Retirement Guide You'll Ever Need, Starting Now--Whether You're 22, 52 or 82
5
Whether you’re in retirement, just getting ready to retire, or 5, 10, or 40 years out, this book can help you invest smarter your whole life and yes, plan better for retirement. Harmful mythology abounds about retirement investing. Many retirees or s…
Whether you’re in retirement, just getting ready to retire, or 5, 10, or 40 years out, this book can help you invest smarter your whole life and yes, plan better for retirement. Harmful mythology abounds about retirement investing. Many retirees or s…
The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
5
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufactur…
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufactur…
The Deciding Factor. The Power of Analytics to Make Every Decision a Winner
3
Praise for The Deciding Factor «Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizati…
Praise for The Deciding Factor «Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizati…
Infographics. The Power of Visual Storytelling
3
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data vi…
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data vi…
Own YOUR Success. The Power to Choose Greatness and Make Every Day Victorious
3
A proven system for transforming challenges into triumphs What if you could make each and every day victorious by focusing on daily activities rather than obsessing over results that you can't control? Based on author Ben Newman's popular program, Ow…
A proven system for transforming challenges into triumphs What if you could make each and every day victorious by focusing on daily activities rather than obsessing over results that you can't control? Based on author Ben Newman's popular program, Ow…

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