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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campa…

Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks dir…

A no-holds-barred exposé on the financial transactions of the world's favourite sport The transfer fees clubs pay to sign top players now top €4 billion a year but much of the money has been flowing out of the game. A small group of wealthy investors…

Now in paperback, the inside story of «the greatest transformation of Microsoft since it became a multinational company» Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectua…

How the world's demographic and socio-economic landscape will change over the next two decades Tomorrow's World maps out the world's near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and sel…

A thorough guide to correlation risk and its growing importance in global financial markets Ideal for anyone studying for CFA, PRMIA, CAIA, or other certifications, Correlation Risk Modeling and Management is the first rigorous guide to the topic of …

Solid guidance for CIOs on integration of technology into business models Strategic IT Best Practices for IT Managers and Executives is an exciting new book focused on the transition currently taking place in the CIO role, which involves developing a…

Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'…

Praise for The Road to Prosperity «With clarity, verve, and polish, Pat Toomey brilliantly propounds the principles and practical policies needed to make America—and the world—prosperous again. Ronald Reagan, Adam Smith, and Milton Friedman would vig…

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video mark…

This bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real-life examples from importers and exporters, i…

Every year, thousands of people change careers. Whether you are a recently graduated student looking to put what you studied to good use or an experienced professional looking for a change in routine, finding a career that really suits you can be a d…

Great Webinars «Great Webinars provides a profoundly practical and easy-to-follow template for creating and facilitating stimulating webinars that engage learners as active participants, while creating the kind of energetic 'buzz' that is the hallmar…

Praise for Learning in 3D «Learning is the key to our future and powerful learning will result from immersive, interactive, and creative 3D designs. Tony O'Driscoll and Karl Kapp have written a disruptive book about a disruptive technology that we al…

Peer Power «Peer Power is my pocket coach. Useful, insightful, and immediately applicable, the book is a life saver in building business relationships and resolving conflicts.» —Pamela J. Schmidt, executive director, ISA – The Association of Learning…

ВОРЫ В КОМПАНИЯХ ВОКРУГ НАС! Воровство – это вирус, которым заразили честного бухгалтера. Каждый день, он ходил на работу и честно выполнял свои обязанности, пока не понял, что его честность никому на предприятии не нужна. Бухгалтер выглядел как бела…