малый и средний бизнес

Пособие, написанное практикующим учителем, содержит методические рекомендации по проведению десяти уроков по предпринимательству. Каждый урок – это ответ на один из десяти ключевых вопросов предпринимательства, среди которых: «Как найти свою идею?», …

Данный сборник состоит из 15 кейсов – проблемных ситуаций, которые в реальной жизни могут встретиться на пути любого предпринимателя на разных этапах ведения бизнеса. Кейсы посвящены таким темам, как «Открытие бизнеса», «Маркетинговый анализ рынка», …

Дополнительная образовательная программа «Предпринимательский паркур» создана в помощь учителю с целью организации продуктивной образовательной деятельности старшеклассников в области предпринимательской деятельности. В «Пояснительной записке» раскры…

Leverage the power of failure in your organization Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can h…

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing…

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the «Myth of the Visionary» and shows you how you can implement proven, actionable techniques to crea…

The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on conci…

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen f…

Successful ownership transition requires effective decision making at the top Engaged Ownership is the definitive owner's guide to the family enterprise. Whether you're taking over a family business, family office, or trust, this book shows you how t…

Embrace Open Engineering and accelerate the design and manufacturing processes Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, b…

Find out what happens when companies stop competing and start collaborating. Off-Centered Leadership considers an innovative approach to business by exploring what happens when companies stop competing and start collaborating – both externally in the…

Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-…

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging …

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that resu…

Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world—a…

Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, …

Follow-up to the bestselling Mindfulness: Be Mindful. Live in the Moment. Gill Hasson, author of the bestselling Mindfulness is back and this time you can fit her advice in your pocket! This little book is packed with over 100 quick exercises, each d…

Jolt! Provides the burst of fresh thinking needed to upgrade yourself from ordinary to extraordinary Are your habits and limiting beliefs holding you back in your professional and personal life? Are you stuck stagnating in your comfort zone? What you…

Psychologies provides their inspirational yet rigorous approach to the perennial topic of confidence How confident are you? If you feel like your confidence could do with a bit of a boost to help make personal and professional situations easier Real …

Transform the way your business works. Neuro-Linguistic Programming (NLP) techniques can be applied to all business challenges. As a leader or manager in either the public or private sectors, whatever your industry or size of organisation, you can us…