Позитивные изменения. Том 1, №1 (2021). Positive changes. Volume 1, Issue 1 (2021)

Увеличение количества занятых в экономике людей с РАС, а также их опекунов и родственников, увеличение дохода семей и качества жизни вдвое (опекаемый и опекун).

ОБСКАЯ КУЗНИЦА ВОЗРОЖДАЕМ КУЛЬТУРНЫЕ ТРАДИЦИИ, ЧТОБЫ УКРЕПИТЬ СЕМЬИ

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Единственная кузница в Тюменской области, в которой можно получить полное представление о древнем ремесле. После увлекательного рассказа об истории железа и развития металлообработки посетители могут ознакомиться с изделиями музея и сковать первый в своей жизни гвоздь, подкову или столовый прибор. Всего для посетителей существует 25 мастер-классов по ковке, 3 обучающих программы по кузнечному делу и 4 программы по заточке различного инструмента. На сайте проекта можно приобрести или заказать кованую продукцию.

РЕШАЕМАЯ ПРОБЛЕМА

Кузнечное ремесло начало испытывать трудности в начале ХХ века, когда стало появляться массовое производство, развиваться металлургия. Территория нашего региона у многих больше ассоциируется только с литьем, однако у малочисленных народов Севера кузнечное дело было развито еще до нашей эры. Во время мастер-классов по ковке и экскурсий происходит приобщение к древнему, полному легенд и образов ремеслу. Так решается проблема отсутствия достаточного знания своих корней и национальной культуры.

Сфера: Народные промыслы

Где: Ханты-Мансийский АО

Год основания: 2017

Основатели: Тайлакова Екатерина (стратегическое развитие, поиск партнеров и инвестиций, ведение документооборота, организация пиар-кампаний, руководитель), Горшков Виталий (занимается традиционной ковкой, ведет курсы и мастер-классы по кузнечному делу, кузнец)

Целевая аудитория: Пожилые люди, родители с детьми, люди с ограниченными возможностями, инвалиды, социально-незащищенные жители, молодежь, учащиеся младших классов, учащиеся средней школы, студенты, работающая молодежь, добровольцы, сторонники НКО, взрослые от 30 до 60 лет, некоммерческие организации

Оборот: Ежегодно увеличивается на 300 %

Требуемые инвестиции: 3 млн рублей – строительство и обустройство двухэтажного помещения под магазин и производственный цех кованой сувенирной продукции

Методы оценки воздействия: Подсчет количества посетителей, звонков, обращений, отзывов, а также заказов готовой продукции и на заказ

Адрес: 628404, Сургут, пр. Набережный, 7

Телефон: [phone]

Почта: [e-mail]

Сайт: obskayakuznica.com

ИСПОЛЬЗУЕМЫЕ СПОСОБЫ РЕШЕНИЯ

В «Обской кузнице» своя аудитория – работа ведется не только с детьми, но и с их мамами и папами. Увлечь молотком и наковальней того, кто в школе изучает 3D-моделирование и робототехнику, не просто, но нам это удается. Обычно путешествие в мир ковки длится от 40 минут до 5 часов и более – с помощью этих экскурсий и мастер-классов мы решаем проблему забывания традиционной культуры и быта.

Погружаться в кузнечное дело не только увлекательно, но и полезно для психологического состояния, так как ковка – процесс антистрессовый. Нередко «разгрузиться» к нам приходят офисные сотрудники, желающие вырваться из рутины и поговорить с кузнецом «по душам».

ДОСТИЖЕНИЯ И НАГРАДЫ

Проект получил статус «социальное предприятие», на базе «Обской кузницы» открыли региональное отделение Всероссийской общественной организации развития художественного творчества и ремесленничества «Гильдия кузнецов России»; выиграли грант в номинации «Развитие индустрии туристских сувениров» конкурса ХМАО-Югры; вошли в каталог «Социальное предпринимательство в России – 2020».

Проект получил товарные знаки «Сделано в Сургуте» и «Сделано в Югре», «Лучший товар Югры»; отмечен в номинации «Предпринимательские династии» на выставке-форуме товаропроизводителей Югры «Товары земли Югорской»; отмечены спецноминацией «Хранители ремесел» на городском конкурсе «Предприниматель года»; мы стали победителями Всероссийского конкурса лучших программ образовательного волонтерства в субъектах Российской Федерации; получили грант на реконструкцию доспехов на окружном конкурсе молодежных проектов; заняли 2 место в номинации «Культура» регионального этапа Всероссийского конкурса проектов в области социального предпринимательства «Лучший социальный проект года»; вошли в шорт-лист Всероссийского конкурса Общественной палаты Российской Федерации в области гражданской активности «Мой проект – моей стране!».

ПРИВЛЕЧЕННЫЕ ЗА ГОД РЕСУРСЫ

600 000 – субсидия на приобретение оборудования для работы по металлу и дереву,

17 000 – компенсация затрат по аренде и ведению ярмарочно-выставочной деятельности от Администрации города Сургута, 5 тонн угля для работы горна, более 20 кованых изделий для частного Музея кованых изделий, два партнерства с кузнечными артелями, услуги по переводу презентаций и коммерческих предложений Центра поддержки экспорта Югры, образовательные возможности Фонда поддержки предпринимательства Югры, Фонда «Наше будущее» (акселератор), Фонда ISLA (акселератор).

ЧТО СДЕЛАНО ЗА ТЕКУЩИЙ ГОД

Сформированы ценностные предложения, появилась миссия, начата отладка бизнес-процессов. Продукция выведена на etsy.com (есть продажи в США и Данию), получен запрос на якутские пешни от рыболовно-охотничьих магазинов Белоруссии и нескольких югорских городов.

МОДЕЛЬ ФИНАНСОВОЙ УСТОЙЧИВОСТИ

Четыре составляющих:

проведение мастер-классов и курсов кузнечного дела, оружейная ковка (ножи, пешни, поковки, топоры), изготовление кованой сувенирной продукции, изготовление изделий из металла под заказ.

СОЦИАЛЬНЫЕ ЭФФЕКТЫ, ДОСТИГНУТЫЕ ЗА ТЕКУЩИЙ ГОД

Более 1000 человек познакомились с кузнечным делом. В Нягани появилась публичная кузница, в Нижневартовске – проект по развитию кузнечного дела, в Сургуте у трех мастеров «Обской кузницы» появились свои специализированные гаражные мастерские.

СОЦИАЛЬНО-ЭКОНОМИЧЕСКОЕ ВОЗДЕЙСТВИЕ

Стабильный рост вовлеченности людей в проект развития кузнечного дела, сопутствующий увеличению интереса и готовности к приобретению изделий ремесленного труда.

New life of the publishing project “Catalog “Social Entrepreneurship of Russia”

Vladimir Vainer

In 2014, the Gladway Foundation for the Development of Media Projects and Social Programs presented the first catalog “Social Entrepreneurship of Russia”. Its printed version was published with the support of “Our Future” Foundation had a circulation of 3,000 copies and it immediately became a bestseller. Its annual digital version has been downloaded on average about 5,000 times over five years, hundreds of companies have become participants of the catalog, and tens of thousands persons in many countries of the world have become its readers. In various years DISN “Sol”, Impact Hub Moscow, “Towards Changes” Foundation, the Union of Women of Russia, the United Metallurgical Company (JSC “OMK”) and many others have become partners of the project. In 2022, the format and content of the project will change: the assessments of socio-economic impact becoming the key focus, materials of the catalog are published in a special section of the magazine “Positive Changes” in Russian and English languages, quarterly.

The first issue presents cases of social enterprises that were the first to provide materials at the request of the editorial board. These cases are very different, but are brought together by the understanding of the importance of the impact approach in the innovative and social sector of the economy.

Vladimir Vainer,

Director of Positive Changes Factory

UNIVERSITY OF CHILDHOOD: NOTEWORTHY PRACTICES INTERNATIONAL TRAINING ONLINE-CONFERENCE

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The conference for those interested in global best practices in preschool education, who is ready to learn, communicate, and develop as a professional.

PROBLEM TO BE ADDRESSED

In 2013, the Federal Standard for Preschool Education was enacted, establishing an approach focused on child development, on the child's self-fulfillment. According to the Federal Institute of Education Development of Russian Presidential Academy of National Economy and Public Administration, nowadays, 77 % of preschool teachers still admit difficulties in the transition to child-centered pedagogical approach. One of the reasons is in the institutional inertia of the entire preschool education system. There are lots of professional development courses, but only a small portion is focused on the practical aspect.

To counteract existing inertia, University of Childhood has created a practical online conference format that allows preschool teachers to improve their skills and learn more about quality preschool education through examples of effective global practices.

Scope of Activity: Education

Region: Moscow and Moscow Region

Year of Foundation: 2020

Company Founder: Rybakova Ekaterina, Inspirer and ideologist, Founder, Irina Bykadorova, Manager, Director General

Target Audience: Parents with children, Preschoolers, Students, Adults 30–60 years old, Other, Nonprofit Organizations

Turnover: Revenue, Q2-Q3 2020–1 200 000 rubles.

Investments Required: Partnership – 1 mln. rubles

Impact Assessment Methods: Polls, questionnaires, interviews

Address: 125167, Moscow, Leningradsky prospect, 36, building 11, [phone]

E-mail: [e-mail]

Website: universityofchildhood.org

SOLUTIONS USED

The bilingual International practical on-line Conference University of Childhood: Noteworthy Practices allows practitioners, researchers, and future preschool teachers from around the world to meet on one platform to learn and discuss noteworthy approaches, programs, and technologies.

University of Childhood joined a format of scientific online-conference and interactive TW show, provided an opportunity for all interested teaches to participate free of charge and an opportunity for listeners of face-to-face communication with noteworthy practices of the world-level preschool education.

ACHIEVEMENTS, AWARDS

Short list of Proba Awards award in public relations in the category of International Communications 2020.

RAISED RESOURCES IN ONE YEAR

Funds from the budget of Rybakovs Foundation for project implementation.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

A unique format of conducting was created which includes scientific conference and TV show. Bilingual conference web-site was set up. An environment at the conference web-site was created for an opportunity to maximally involve participants in the conference work (voting, comments, online-chat, questions to speakers, etc). Consent for participation from speakers from the USA, Italy, Finland, Singapore, France, and Russia was obtained.

Conference organizer is UN UNESCO Institute for information technologies in education on issues in education and culture. Agreements with Conference partners and information partners. PR-campaign in 40 countries, over 15,000 participants involved. the First Conference University of Childhood: Noteworthy Practices was held on 1–4 June, 2020.

FINANCIAL STABILITY MODEL

Revenue: implementation of fee-based packages of participation and raising of partners’ funds Following the first event results, the Conference demonstrated a positive financial result

DIRECT RESULTS FOR THE CURRENT YEAR

Over 15,000 specialists of preschool education took part in the conference. The Conference received a high grade from the professional and expert society.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Over 15,000 teachers from 40 countries got an access to world-class approaches and practices of preschool education, enriched their professional experience with technologies of learner-centered preschool education, which would allow to improve the educational environment in kindergartens at least for 300,000 tender-age infants.

SOCIAL AND ECONOMICAL IMPACT

Studies of James Heckman, a noble prize winner, showed that investments in preschool education produce many-fold output in the national economy, rather than investments in other levels of education.

This one and many other studies in infant development and its impact on future successful rate give ground to declare that investments in the development of sufficient versatile preschool education which serves the basis for development of skills required in 21 century, bolster the growth of the national economy and the increase of the social capital.

STREET WORKOUT OUTDOOR SUBCULTURE OF TRAININGS, PERSONAL ENHANCEMENT AND SOCIAL ACTIVITY

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Outdoor activities (on sports grounds or any other suitable sites) yield excellent results in terms of health, strength and beauty of the body without any financial expenses, and a variety of bodyweight exercises allows to tailor activities for any fitness level. Physical development is just the first step. The idea is to turn the outdoor acquired strength into confidence and use it across the full range of domains. What the pull-up bars can contribute to success in your life is more important than your achievements in exercises on those bars. However, the idea is to improve not only personally, but to help others to improve. Workouts principle is «everyone teaches each other» with free interaction and free of charge sharing experience and knowledge as the basis. Local communities form on the basis of open-air sports grounds around the world thanks to this particular principle. While exercising in the open air, workouters are always in the public and become a living example for others who just want to get into fitness and change something in their lives. Street Workout was arranged and developed by Anton Kuchumov, Sergey Ivanov, Oleg Masharov and Danila Cherkasov, the participants of One More Day.

Scope of Activity: Physical culture and grassroots sports

Region: All-Russia project

Year of Foundation: 2009

Company Founder: Anton Kuchumov (Founder, Project coordinator)

Target Audience: Parents with children, Youths, Primary students, Secondary school students, Students, Working youths, Unemployed, Adults 30–45 years old

Turnover: ~1,000,000 rubles

Investments Required: 5,000,000 rubles a year.

Impact Assessment Methods: Feedback from participants and experts, overview of implemented projects, publications in media outlets and critical reviews from government agencies.

Telephone: [phone]

E-mail: [e-mail]

Website: workout.su

PROBLEM TO BE ADDRESSED

We educate people about physical activity and healthy lifestyles, filling in the gaps left by school and university. We provide information, starting with a review of basic exercises with your own body weight that you can do from the comfort of your own apartment, compiling a diet, and ending with an overview of the hormonal system and its impact on the body’s organization. At the same time many related topics are addressed, including those related to the time management, motivation, etc.

SOLUTIONS USED

Website workout.su, mobile application SOTKA (for iOS and Android devices), activity in social media – for example, Street Workout on our YouTube channel has over 100,000 subscribers already.

ACHIEVEMENTS, AWARDS

2012: Winner of Neva Quill contest in the category of Online Media.

2013: the winner of Take Up a Sport! contest for the best project on the promotion of physical culture and sports from the RF Ministry of Sports in the category of the Best Youth Project on Street Sports. 2014: Good Impulse award of Our Future Foundation in the category For the Best Youth Project in Social Entrepreneurship.

2018: Citizen Initiative national award of Kudrin Foundation for support of citizen initiatives, I degree winner of Moscow Oblast Governor award Our Moscow Region.

RAISED RESOURCES IN ONE YEAR

We managed to create a model of project monetization which would be consistent with our principles (one of which is ‘knowledge, but not goods'). Thanks to this, we could gather over $10,000 from the project participants and alumni of our educational programs.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

We considerably expanded the functionality of our educational application.

DIRECT RESULTS FOR THE CURRENT YEAR

You can follow the development of our project and its statistics on the website 100.workout.su, since we make all this information publicly available.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

This year, over 15,000 persons have became alumni of SOTKA, our gratuitous educational and training programme. It is our major attainment.

SOCIAL AND ECONOMICAL IMPACT

Our projects has a significant and positive social and economical impact on the citizens of our country. Feedback from participants and experts, overview of implemented projects, publications in media outlets and critical reviews from government agencies.

HEADQUARTERS SPACE OF FREEDOM, CREATIVITY AND INTERACTION

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HEADQUARTERS is the space for artistic freedom, freedom of speech, responsible conduct and new interaction. Our full name is “the headquarters of people who care”. HEADQUARTERS is created for generation of groups of an idea-focused like-minded persons, project evaluation, involvement of citizens, as well as for making group decisions. A meeting can be arranged while having lunch at the Vecherom Stulya cafe, buying gifts with “Artefacts” brand printing and exchanging books. Book exchange is the largest in our town.

PROBLEM TO BE ADDRESSED

There is a need for a resource platform for cooperation of city enthusiasts, general coordination, and the generation of ideas.

SOLUTIONS USED

Social, cultural, town projects published on the website rywok.ru.

Scope of Activity: Area development

Region: Smolensk Oblast

Year of Foundation: 2011

Company Founder: Denis Nikitas (Filling the space with meaning, Curator)

Target Audience: Youths, Volunteers, Nonprofit organization proponents, Adults 30–45 years old

Turnover: 5 million rubles a year

Investments Required: We want to buy out the room we lease at 25 million rubles

Impact Assessment Methods: Feedback of visitors and activists

Address: Smolensk, Marshala Zhukova Street, 9

Telephone: [phone]

E-mail: [e-mail]

Website: shtab.rywok.ru

ACHIEVEMENTS, AWARDS

The best award for us is to be relevant for the local community, which is expressed, among other things, in money the guests leave in the cafe and bookstore.

RAISED RESOURCES IN ONE YEAR

The main raised funds are from the benefactor of Rachevka is Life project.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

HEADQUARTERS is the integration point of the activists of the project Rachevskaya Initiative and the implementer of the History of Smolyani and their houses project.

FINANCIAL STABILITY MODEL

The model consists of the following:

• city cafe,

• bookstore,

• hall subleasing,

• ticket sale.

DIRECT RESULTS FOR THE CURRENT YEAR

Cafes radically changed their menus, changed their teams. More books are now in sale – we achieved the position of 200 titles.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

We changed our attitude to small town rivers, developed a concept of public garden improvement behind the Oktyabr cinema, demonstrated that the town consists of people.

SOCIAL AND ECONOMICAL IMPACT

HEADQUARTERS is the main social and cultural civil entity in the town.