Позитивные изменения. Том 1, №1 (2021). Positive changes. Volume 1, Issue 1 (2021)

RAISED RESOURCES IN ONE YEAR

Personal finances of the founder.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

The Museum became a participant of Active Longevity programme with over 50 free excursions conducted for socially vulnerable groups of citizens in its framework; a participant of European Heritage Days programme with new 5 master classes created in its framework. The Museum also became a participant of the exhibition Family of Russia, Support of Russia of the RF Chamber of Commerce and Industry.

DIRECT RESULTS FOR THE CURRENT YEAR

Over 500 excursions and over 200 master classes were arranged.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

People are more interested in the history of Russian cuisine, the percentage of repeated visitors has increased.

SOCIAL AND ECONOMICAL IMPACT

Development of tourism in Zvenigorod – we have visitors not only from Moscow but from the remotest corners of Russia who come here to discover the sights of the town.

ECOPAD WELFARE MADE OF SHREDS

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Service Reference

The Ecopad project at Idea Print premises is a workshop, a sustainable enterprise and an example of social entrepreneurship. Through the efforts of people from deprived backgrounds and volunteers, we create notepads and other stationery from scraps of the printing press. Our vision is that you can do a good thing even from scraps, saving resources, helping people and multiplying the world’s goodness. 90 % of the profits from Ecopad sales are donated to charity.

PROBLEM TO BE ADDRESSED

Ecopad addresses several social and ecological issues: the need to conserve natural resources, the need for careful attitude towards the native environment and sustainably minded habits, and support for socially vulnerable groups and people in difficult circumstances.

SOLUTIONS USED

Ecopad allows people in difficult circumstances to have an additional source of income and a method of self-fulfillment and socialization through involvement in manufacture of stationary goods from printing shreds and residues. Volunteers help to the project with their spare time, efforts and means taking part in creational charity.

Scope of Activity: Ecology

Region: Moscow and Moscow Region

Year of Foundation: 2009

Company Founder: Alexei Travin (Founder/ ideologist, Manager)

Target Audience: Disabled people, Physically impaired people, Socially vulnerable citizens, Youths, Students, Working students, Unemployed, Volunteers, Nonprofit organization proponents, Adults 30–60 years old, Nonprofit organizations

Investments Required: Ecopad can achieve great success and create a system for steady sales of Ecopad products thanks to the investments of time carved out and efforts of higher number of volunteers (about 5 persons), as well as resources, including money.

Impact Assessment Methods: A positive effect is measured by feedback from masters, volunteers, quantity of product units sold and amount of money earned.

Address: Moscow, Nizhny Susalny lane, 5, building 10

Telephone: [phone]

E-mail: [e-mail]

Website: ecopad.ru

ACHIEVEMENTS, AWARDS

In 2020, Ecopad became the winner of the Award of the Moscow Government in environmental protection in the category the Best Achievements in Environmental Protection of Representatives of Social Environmental Unions.

RAISED RESOURCES IN ONE YEAR

Donations and purchasing of goods by non-indifferent people who share ideas of environmentally responsible lifestyle.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

Ecopad account was improved in Vkontakte, which allows to attract a broader public to the project; works on the web-site development were started.

FINANCIAL STABILITY MODEL

With constant sales channels and donations with relatively low total costs, Ecopad allows to create an additional source of income for people in difficult circumstances who involved in products manufacturing.

DIRECT RESULTS FOR THE CURRENT YEAR

Development of Ecopad Communication Channels and Capabilities.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

The support of Ecopad masters with sales of products made of printing shreds and residues.

SOCIAL AND ECONOMICAL IMPACT

Ecopad, as a social enterprise, contributes to the development of local economy in Moscow. The main interaction – creation of opportunities for employment of people who are in difficult circumstances.

CLOSET CHARITY SHOP SECOND LIFE FOR YOUR THINGS!

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We are one of the first projects of this kind in Russia. The project operation scheme is simple: people donate items to the «Closet» that they don’t need for whatever reason, but which are in good condition. About 15–20 % of the items donated stay in the store and are sold at minimal prices, and then the net profit from the sales is spent on charity. The remaining 80 % of items are sent to the «Cradle» Help Center, where they are distributed at no cost to the people in need. "The Closet" works with craftsmen from all over Russia, selling their handmade products, as well as establishing a creative platform for workshops on the basis of the store. The project team is also involved in the social life of the city, we often participate in municipal events and even organize our own. Over its existence, "The Closet" has become for the citizens not only a store, but a relaxing place for their souls.

Scope of Activity: Other

Region: Irkutsk Region

Year of Foundation: 2016

Company Founder: Olga Amosova (Mastermind, Director)

Target Audience: Elderly people, Parents with children, Rural citizens, Socially vulnerable citizens, Orphaned children, Foster families, Youths, Students, Working students, Homeless people, Adults 30–60 years old, Single parent families, Other

Impact Assessment Methods: Subjective Assessment of Project Development in the Current Year: Improvement

Address: Irkutsk Oblast, Bratsk, Pionerskaya street, 5a

Telephone: [phone]

E-mail: [e-mail]

PROBLEM TO BE ADDRESSED

The work with the resource of unneeded things provides an opportunity to get clothing for those in need of help, for donators – not to discard clothing that can still be used, and for buyers – to save money. While a site for creativity in the town positively influences the citizens' leisure culture.

SOLUTIONS USED

Acceptance of used clothes from Bratsk citizens, sending up to 90 % of clothes to Cradle crisis center to be gratuitously handed out, sale of 10 % of clothes in a shop and usage of net profit for charity.

ACHIEVEMENTS, AWARDS

The Closet works for 4 year account for 1,199,273 rubles sent for charity, over 500 persons received clothing support in Home assistance center which functioned at the cost of Closet charity shop, about 80 tons of clothing received the second life. In 2018, we established Place pottery where we arrange master classes for distressed families and those who help people in hardship.

In 2019, we started cooperation with Cradle crisis center and, as of today, we have sent over 24000 kgs of clothes supplied to the shop for giveaway; we arranged gathering and sent over 4 tons of humanitarian aid for people and animals affected by a flood in Nizhneudinsk, Tulun and Chuna districts.

The Closet charity shop became the winner of the regional stage of the Best Social Project of the Year contest in the category the Best Project of Social Entrepreneurship in Social Service. Olga Amosova, the project founder, has received the winner's certificate from the hands of Igor Kobzev, the Governor of Irkutsk Oblast, in the framework of Baikal. Business Forum.

RAISED RESOURCES IN ONE YEAR

1. Material: equipment and repair of a shop.

2. Time resource: work of all team members, volunteers.

3. Human resource: involvement of photographers, stylists, experts, administrators of social media.

4. Information resource: distribution of information via social media, TV with the purpose to involve participants and partners.

5. Financial resource: net profit of Closet charity shop.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

445,299 rubles were handed over for charity, and such projects as They Will Believe You, Cradle crisis center, Simple Things, You Can Be Different, Children of Baikal foundation, Bratsk orphanage and residential facility and many other social projects received support.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Public reach has grown thanks to the works in social media and messengers: the number of subscribers, the statistics of visits, views, the level of user involvement, content virality. Increased conversion – commitment of desired actions (became to give out more things, increased number of purchases in shops). Traffic and number of inquiries increased after sales, special offers, advertisements. Increased number of publications referencing to the project in media outlets. Social activity of Bratsk citizens has grown.

SOCIAL AND ECONOMICAL IMPACT

The charity shop is crucial for the citizens of the town, since they can give out their already unneeded things and purchase suitable clothes and footwear at low prices. Location and work hours of the shop are also convenient for the majority of citizens. One of the important things of the shop functioning is creation of jobs with convenient work schedule.

DISTINGTEC EMPLOYMENT ASSISTANCE AND INFORMATION TECHNOLOGIES

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Service Reference

Social involvement of special needs individuals (especially, autism) through supported employment in the IT sphere.

PROBLEM TO BE ADDRESSED

Professional rehabilitation of ASD people, an opportunity for custodians and relatives of ASD people to return to work.

SOLUTIONS USED

Continuous assistance of ASD people, access to vacancies suitable for ASD people.

ACHIEVEMENTS, AWARDS

A successful pilot project with MVS Group, internship and successful probation period for ASD people.

RAISED RESOURCES IN ONE YEAR

Investment funds in the amount of 2.5 mln. rubles.

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

Staff was established; applicants pass trainings; 6 applicants were appointed to a customer’s site; active PR campaign of the project is underway, as well as active search and replenishment of the applicant base.

Scope of Activity: Internet and IT

Region: Moscow and Moscow Region

Year of Foundation: 2018

Company Founder: Georgy Gunter (Project founder, Director General)

Target Audience: Disabled people, Physically impaired people

Turnover: In the financial model 4.5 mln. rubles a year, in perspective – twofold increase.

Investments Required: 10,000,000 rubles for a large region, 2,000,000 rubles for a small region

Impact Assessment Methods: Assessment of the economic effect from the increased number of ASD people involved in economy + employment of their custodians in economy; Reduction of budget expenditures for rehabilitation of ASD people + their custodians and relatives show higher activity also Subjective Assessment of Project Development in the Current Year: Improvement

Address: Mytishchi/Moscow/CIS

Telephone: [phone]

E-mail: [e-mail]

Website: distingtec.ru

FINANCIAL STABILITY MODEL

Break-even sales level – 466 hours.

1 hour specialist work costs 950 rubles.

Break-even level of specialists – 6 persons (developers, testers).

Break-even total revenue is 442,748 rubles.

DIRECT RESULTS FOR THE CURRENT YEAR

Employment of 6 ASD applicants.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Improved economical support of ASD people's life, their improved social involvement, easy adaptation to labor conditions, development (and assurance) of effective interaction between employers and ASD employees.

SOCIAL AND ECONOMICAL IMPACT

Increased number of ASD people involved in economy, as well as their custodians and relatives, increased family incomes and life quality two-fold (ward and custodian).

OB SMITHERY REGENERATE CULTURAL TRADITIONS TO STRENGTHEN FAMILIES

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The only breeding ground in Tyumen Oblast where one can get a full picture about the ancient skill. After an entertaining tale about the history of iron and development of metal processing, visitors can have a look at articles in the Museum and forge a nail, horseshoe or tableware first time in their life. There are total 25 forgery workshops, 3 smithery training programs and 4 tool grinding programs for visitors. You can buy or order forged products at the project web-site.

PROBLEM TO BE ADDRESSED

In the early twentieth century, when mass production and metallurgy began to emerge, the smithery started to face difficulties. Our region’s territory is traditionally associated only with casting, but the low-numbered peoples of the North had developed smithery even before the Common Era. During the forging workshops and tours you get acquainted with the ancient craft, full of legends and images. This is how the problem of insufficient knowledge of one’s origins and national culture solved.

Scope of Activity: Folk crafts

Region: Khanty-Mansijsk Autonomous District

Year of Foundation: 2017

Company Founder: Ekaterina Tailakova (Strategic development, looking for partners and investments, document management, organization of promotional campaigns, Manager) Vitaly Gorshkov (He is involved in traditional forging, runs courses and workshops in forgery, Blacksmith)

Target Audience: Elderly people, Parents with children, Disabled people, Physically impaired people, Socially vulnerable citizens, Youths, Primary students, Secondary school students, Students, Working youths, Volunteers, Nonprofit organization proponents, Adults 30–60 years old, Nonprofit oranizations

Turnover: Increases by 300 % annually.

Investments Required: 3 mln. rubles – construction and development of a two-storey building intended as a shop and manufacturing workshop intended to forge gift products.

Impact Assessment Methods: Counting the number of visitors, calls, inquiries, feedback, as well as orders for finished and tailor-made products

Address: 628404, Surgut, Naberezhny prospect, 7

Telephone: [phone]

E-mail: [e-mail]

Website: obskayakuznica.com

SOLUTIONS USED

The Ob Smithery has its adherents – the work is being done not only with children, but with their mothers and fathers. Fascinating with a hammer and anvile those who study 3D-modelling and robotics at school is not easy, but we succeed in doing this. A travel to the forgery world usually takes from 40 minutes to 5 or more hours – with such tours and master classes we handle a problem of forgetting the traditional culture and domestic life.

Delving into the blacksmith's work is not only fascinating but also useful for psychological state, since forging is a stress-relieving process. Very often office employees come to us to «relieve» themselves, those who want to break free of everyday life and have a heart-to-heart talk with a forge-man.

ACHIEVEMENTS, AWARDS

2020: the project acquired the "social enterprise" status, Guild of Blacksmiths of Russia, the regional office of the nation-wide social organization for the development of artistic creativity and craftsmanship was established on the basis of Ob Smithery; won a grant in the category Development of Tourist Gifts Industry of a KhMAO-Ugra contest; included in the catalogue Social Entrepreneurship In Russia 2020. 2019: the project received trade marks Made in Surgut and Made in Ugra, The Best Product of Ugra; noted in Entrepreneurship Dynasties category at Products of Ugra land, the exhibition forum of Yugorsk product manufacturers; noted with special category Crafts Keepers at the Entrepreneur of the Year city contest; we became a winner of the nationwide contest of the best programs of educational volunteering in the subjects of the Russian Federation; won a grant for armour reconstruction at the district contest of youth projects; took 2 place in Culture category of the regional stage of the nationwide contest of projects in social entrepreneurship The Best Social Project of the Year; entered in the short-list of My Project for My Country! nation-wide contest of the Civic Chamber of the Russian Federation in social activities.

RAISED RESOURCES IN ONE YEAR

600,000 – subsidy for purchasing of equipment for metal and wood works,

17,000 – compensation of costs for renting and holding of exhibition and trade fair activities on behalf of Surgut administration,

5 tons of coal for heath operation,

over 20 forged articles for the private Museum of Forged Products, two partnerships with blacksmith associations, services for translation of presentations and quotations of Ugra Export Support Center, educational opportunities of Ugra Entrepreneurship Support Foundation, Our Future Foundation (accelerator), ISLA Foundation (accelerator).

WHAT HAS BEEN DONE IN THE CURRENT YEAR?

We defined value offers, arrived at a mission, started enhancement of business processes. The products were introduced at etsy.com (sales to the USA and Denmark); we received an inquiry for Yakut ice breaks from fishery and hunting shops in Belorussia and some Ugra towns.

FINANCIAL STABILITY MODEL

4 components:

a) master classes and blacksmith's work courses,

b) weapon-grade forgery (knives, ice breaks, forgings, axes),

c) manufacture of forged gift products,

d) manufacture of tailor-made metal articles.

SOCIAL EFFECTS ACHIEVED IN THE CURRENT YEAR

Over 1000 persons were introduced to blacksmith's work. A public blacksmith's shop opened in Nyagan; a project on blacksmith's work development started in Nizhnevartovsk; three masters of Ob Smithery arranged their own specialized garage workshops.

SOCIAL AND ECONOMICAL IMPACT

Stable growth of involvement of people in development of the blacksmith's work project which promotes a growing interest and readiness to purchase handicraft articles.

Примечания

1

В статье использованы материалы научно-исследовательского отчета «Исследование современного зарубежного и российского опыта проведения оценки проектной деятельности некоммерческих организаций», подготовленного под руководством ведущего эксперта Института социально-экономического проектирования НИУ ВШЭ, кандидата психологических наук Н.Ю. Гладких.

2

The article uses the materials of the research report "Research of modern experience of project activities of non-profit organizations evaluation", prepared under the guidance of the leading expert of the Institute of Socio-Economic Design, National Research University Higher School of Economics, and Ph.D. in Psychology N.Yu. Gladkikh.