знания и навыки
ENGAGING STUDENTS In Phillip Schlechty's best-selling book Working on the Work, he outlined a motivational framework for improving student performance by improving the quality of schools designed for students. Engaging Students offers a next-step res…
ENGAGING STUDENTS In Phillip Schlechty's best-selling book Working on the Work, he outlined a motivational framework for improving student performance by improving the quality of schools designed for students. Engaging Students offers a next-step res…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until no…
Facebook is now used by nearly 500 million people throughout the world, many of whom spend several hours a day on this site. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. Yet until no…
The 9th edition maintains the content on all soil mechanics subject areas – groundwater flow, soil physical properties, stresses, shear strength, consolidation and settlement, slope stability, retaining walls, shallow and deep foundations, highways, …
The 9th edition maintains the content on all soil mechanics subject areas – groundwater flow, soil physical properties, stresses, shear strength, consolidation and settlement, slope stability, retaining walls, shallow and deep foundations, highways, …
Cellular Physiology of Nerve and Muscle, Fourth Edition offers a state of the art introduction to the basic physical, electrical and chemical principles central to the function of nerve and muscle cells. The text begins with an overview of the origin…
Cellular Physiology of Nerve and Muscle, Fourth Edition offers a state of the art introduction to the basic physical, electrical and chemical principles central to the function of nerve and muscle cells. The text begins with an overview of the origin…
Authored by a university professor deeply involved in X-ray diffraction-related research, this textbook is based on his lectures given to graduate students for more than 20 years. It adopts a well-balanced approach, describing basic concepts and expe…
Authored by a university professor deeply involved in X-ray diffraction-related research, this textbook is based on his lectures given to graduate students for more than 20 years. It adopts a well-balanced approach, describing basic concepts and expe…
The rise of digital photography and imaging has transformed the landscape of visual communication and culture. Events, activities, moments, objects, and people are ‘captured' and distributed as images on an unprecedented scale. Many of these are shar…
The rise of digital photography and imaging has transformed the landscape of visual communication and culture. Events, activities, moments, objects, and people are ‘captured' and distributed as images on an unprecedented scale. Many of these are shar…
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from coun…
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from coun…
Peter Sloterdijk is one of the most challenging and contentious thinkers currently working within the European tradition. This is the first collection devoted to his work for English-language audiences and will act as an introduction to his work, set…
Peter Sloterdijk is one of the most challenging and contentious thinkers currently working within the European tradition. This is the first collection devoted to his work for English-language audiences and will act as an introduction to his work, set…
Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other th…
Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other th…
Steganography is the art of communicating a secret message, hiding the very existence of a secret message. This is typically done by hiding the message within a non-sensitive document. Steganalysis is the art and science of detecting such hidden mess…
Steganography is the art of communicating a secret message, hiding the very existence of a secret message. This is typically done by hiding the message within a non-sensitive document. Steganalysis is the art and science of detecting such hidden mess…
In this major new work, Richard J. Bernstein argues that many of the most important themes in philosophy during the past one hundred and fifty years are variations and developments of ideas that were prominent in the classical American pragmatists: C…
In this major new work, Richard J. Bernstein argues that many of the most important themes in philosophy during the past one hundred and fifty years are variations and developments of ideas that were prominent in the classical American pragmatists: C…
Currently in its third edition, the NEC suite has become one of the UK’s leading families of standard forms of contract for major construction and civil engineering projects. Part of the NEC suite, the Professional Services Contract (PSC) was drafted…
Currently in its third edition, the NEC suite has become one of the UK’s leading families of standard forms of contract for major construction and civil engineering projects. Part of the NEC suite, the Professional Services Contract (PSC) was drafted…
Evidence-based medicine (EBM) has become a required element of clinical practice, but it is critical for the healthcare community to understand the ongoing controversy surrounding EBM. Seeking to address questions raised by critics, The Philosophy of…
Evidence-based medicine (EBM) has become a required element of clinical practice, but it is critical for the healthcare community to understand the ongoing controversy surrounding EBM. Seeking to address questions raised by critics, The Philosophy of…
Praise for Powerful Techniques for Teaching Adults «Stephen Brookfield has used his gifts for clear thinking and lucid writing to produce this theoretically informed, immensely practical book on how the dynamics of power and adult teaching intersect.…
Praise for Powerful Techniques for Teaching Adults «Stephen Brookfield has used his gifts for clear thinking and lucid writing to produce this theoretically informed, immensely practical book on how the dynamics of power and adult teaching intersect.…
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital m…
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital m…
In books such as The Aesthetics of Disappearance, War and Cinema, The Lost Dimension, and The Vision Machine, Paul Virilio has fundamentally changed how we think about contemporary media culture. Virilio’s examinations of the connections between perc…
In books such as The Aesthetics of Disappearance, War and Cinema, The Lost Dimension, and The Vision Machine, Paul Virilio has fundamentally changed how we think about contemporary media culture. Virilio’s examinations of the connections between perc…
This book provides a comprehensive description of an optical communications technology known as free space optical—a next-generation communications network that uses optical signals through the atmosphere instead of fiber, RF, or microwaves. This tec…
This book provides a comprehensive description of an optical communications technology known as free space optical—a next-generation communications network that uses optical signals through the atmosphere instead of fiber, RF, or microwaves. This tec…
The Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on al…
The Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on al…
An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it Investigates the uses of multimedia by creative and productive citizen-consumers to provid…
An ambitious rendering of the digital future from a pioneer of media and cultural studies, a wise and witty take on a changing field, and our orientation to it Investigates the uses of multimedia by creative and productive citizen-consumers to provid…