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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Cultural Diversity and Global Media. The Mediation of Difference
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Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical deba…
Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical deba…
Community Palliative Care. The Role of the Clinical Nurse Specialist
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Community Palliative Care examines the complex support and information needs of seriously ill patients and their families and will encompass not only the patient’s journey, but that of the family during the illness trajectory and into the bereavement…
Community Palliative Care examines the complex support and information needs of seriously ill patients and their families and will encompass not only the patient’s journey, but that of the family during the illness trajectory and into the bereavement…
Nikon D7100 Digital Field Guide
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Everything you need to know to take full advantage of your Nikon D7100 As a well-rounded, feature-rich dSLR, the new Nikon D7100 is a compact lightweight camera that is loaded with sophisticated features. This full-color guide is packed with expert a…
Everything you need to know to take full advantage of your Nikon D7100 As a well-rounded, feature-rich dSLR, the new Nikon D7100 is a compact lightweight camera that is loaded with sophisticated features. This full-color guide is packed with expert a…
PHP and MySQL For Dummies
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Here's what Web designers need to know to create dynamic, database-driven Web sites To be on the cutting edge, Web sites need to serve up HTML, CSS, and products specific to the needs of different customers using different browsers. An effective e-co…
Here's what Web designers need to know to create dynamic, database-driven Web sites To be on the cutting edge, Web sites need to serve up HTML, CSS, and products specific to the needs of different customers using different browsers. An effective e-co…
Green Processes. Green Nanoscience
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The shift towards being as environmentally-friendly as possible has resulted in the need for this important volume on the topic of green nanoscience. Edited by two rising stars in the community, Alvise Perosa and Maurizio Selva, this is an essential …
The shift towards being as environmentally-friendly as possible has resulted in the need for this important volume on the topic of green nanoscience. Edited by two rising stars in the community, Alvise Perosa and Maurizio Selva, this is an essential …
A Survival Guide for New Special Educators
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What every special education teacher needs to know to survive and thrive A Survival Guide for New Special Educators provides relevant, practical information for new special education teachers across a broad range of topic areas. Drawing on the latest…
What every special education teacher needs to know to survive and thrive A Survival Guide for New Special Educators provides relevant, practical information for new special education teachers across a broad range of topic areas. Drawing on the latest…
Digital Portrait Photography For Dummies
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A full-color guide to the art of digital portrait photography Portrait photography entails taking posed photographs of individuals or set scenery and is the most common photo style among the most novice photography hobbyist to the most advanced photo…
A full-color guide to the art of digital portrait photography Portrait photography entails taking posed photographs of individuals or set scenery and is the most common photo style among the most novice photography hobbyist to the most advanced photo…
Common Sense on Mutual Funds
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John C. Bogle shares his extensive insights on investing in mutual funds Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in th…
John C. Bogle shares his extensive insights on investing in mutual funds Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in th…
Microsoft Business Intelligence For Dummies
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Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound …
Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound …
Academic Leadership Day by Day. Small Steps That Lead to Great Success
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It can seem at times as though all of academic administration today is focused only on the need for continual change and the endless pursuit of «the big idea.» But most academic leaders, from department chairs and program directors through university…
It can seem at times as though all of academic administration today is focused only on the need for continual change and the endless pursuit of «the big idea.» But most academic leaders, from department chairs and program directors through university…
Urban School Leadership
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This important book, written by educational expert and urban school leader, Tom Payzant, offers a realistic understanding of what urban school leadership looks like from the inside. Payzant shares his first-hand knowledge of the unique managerial, in…
This important book, written by educational expert and urban school leader, Tom Payzant, offers a realistic understanding of what urban school leadership looks like from the inside. Payzant shares his first-hand knowledge of the unique managerial, in…
Simply Digital Photography
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If you are serious about digital photography, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Digital Photography offers techniques that can be used to make better digital photos, prints, and photo-based …
If you are serious about digital photography, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Digital Photography offers techniques that can be used to make better digital photos, prints, and photo-based …
Simply Photoshop Elements 8
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If you want to get up to speed with Photoshop Elements 8, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Photoshop Elements 8 contains examples of all the newest features of Photoshop Elements, explainin…
If you want to get up to speed with Photoshop Elements 8, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Photoshop Elements 8 contains examples of all the newest features of Photoshop Elements, explainin…
Python for Data Science For Dummies
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Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and v…
Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and v…
Salesforce Service Cloud For Dummies
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Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that w…
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that w…
The Reading Teacher's Book of Lists
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The essential handbook for reading teachers, now aligned with the Common Core The Reading Teacher's Book of Lists is the definitive instructional resource for anyone who teaches reading or works in a K-12 English language arts-related field. Newly re…
The essential handbook for reading teachers, now aligned with the Common Core The Reading Teacher's Book of Lists is the definitive instructional resource for anyone who teaches reading or works in a K-12 English language arts-related field. Newly re…
Cognitive Behavioural Therapy Workbook For Dummies
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Dozens of practical exercises and easy to perform techniques for banishing negative thoughts before they take hold Whether you're trying to overcome anxiety and depression, boost self-esteem, beat addiction, lose weight, or simply improve your outloo…
Dozens of practical exercises and easy to perform techniques for banishing negative thoughts before they take hold Whether you're trying to overcome anxiety and depression, boost self-esteem, beat addiction, lose weight, or simply improve your outloo…
Writing a Dissertation For Dummies
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Producing a dissertation has become a major requirement of most university courses, both undergraduate and Masters. It's likely to be the largest single piece of work you'll have to submit – and also the hardest! Writing a Dissertation For Dummies wa…
Producing a dissertation has become a major requirement of most university courses, both undergraduate and Masters. It's likely to be the largest single piece of work you'll have to submit – and also the hardest! Writing a Dissertation For Dummies wa…

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