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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Adult Education and the Pursuit of Wisdom. New Directions for Adult and Continuing Education, Number 131
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Delve into the nature and mystery of wisdom in adult education, and what it might mean for the practice of adult education in the complexity of changing times. This issue begins with a look at the nature of wisdom, the wisdom of nature, and how it re…
Delve into the nature and mystery of wisdom in adult education, and what it might mean for the practice of adult education in the complexity of changing times. This issue begins with a look at the nature of wisdom, the wisdom of nature, and how it re…
Teacher-Student Relationships: Toward Personalized Education. New Directions for Youth Development, Number 137
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Explore the complexity of teacher-student relationships in secondary school settings and learn how these largely unscripted relationships function for students and teachers in their learning and socioemotional development. For teachers, the relations…
Explore the complexity of teacher-student relationships in secondary school settings and learn how these largely unscripted relationships function for students and teachers in their learning and socioemotional development. For teachers, the relations…
Solution-Focused RTI. A Positive and Personalized Approach to Response-to-Intervention
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A proven method for helping struggling students succeed Solution-Focused RTI provides an effective approach to Response-to-Intervention using a «solution-focused» method, which emphasizes a student's strengths rather than his or her weaknesses. This …
A proven method for helping struggling students succeed Solution-Focused RTI provides an effective approach to Response-to-Intervention using a «solution-focused» method, which emphasizes a student's strengths rather than his or her weaknesses. This …
Celebrating Every Learner. Activities and Strategies for Creating a Multiple Intelligences Classroom
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Howard Gardner's groundbreaking theory applied for classroom use This important book offers a practical guide to understanding how Howard Gardner's theory of Multiple Intelligences (MI) can be used in the classroom. Gardner identified eight different…
Howard Gardner's groundbreaking theory applied for classroom use This important book offers a practical guide to understanding how Howard Gardner's theory of Multiple Intelligences (MI) can be used in the classroom. Gardner identified eight different…
Mission Possible. How the Secrets of the Success Academies Can Work in Any School
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Strategies for making the schools we need that work for all kids Eva Moskowitz (the founder and CEO of the Success Charter Network in Harlem) and Arin Lavinia offer practical, classroom-tested ideas for dramatically improving teaching and learning. M…
Strategies for making the schools we need that work for all kids Eva Moskowitz (the founder and CEO of the Success Charter Network in Harlem) and Arin Lavinia offer practical, classroom-tested ideas for dramatically improving teaching and learning. M…
Math Puzzles and Brainteasers, Grades 6-8. Over 300 Puzzles that Teach Math and Problem-Solving Skills
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Number puzzles, spatial/visual puzzles, cryptograms, Sudoku, Kokuro, logic puzzles, and word games like Frame Games are all a great way to teach math and problem-solving skills to elementary and middle school students. In these two new collections, p…
Number puzzles, spatial/visual puzzles, cryptograms, Sudoku, Kokuro, logic puzzles, and word games like Frame Games are all a great way to teach math and problem-solving skills to elementary and middle school students. In these two new collections, p…
Black and White Digital Photography Photo Workshop
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How to create stunning black and white photos in a digital format Shooting pictures in black and white presents unique challenges for beginners and experienced digital photographers alike. A strong understanding of photography’s fundamentals is cruci…
How to create stunning black and white photos in a digital format Shooting pictures in black and white presents unique challenges for beginners and experienced digital photographers alike. A strong understanding of photography’s fundamentals is cruci…
Evidence-Based Bullying Prevention Programs for Children and Youth. New Directions for Youth Development, Number 133
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Bullying is a hot topic at schools across the nation. Chronic involvement in bullying is associated with many intrapersonal, interpersonal, and academic problems, and even sporadic experiences of bullying are harmful. During the last two decades, sev…
Bullying is a hot topic at schools across the nation. Chronic involvement in bullying is associated with many intrapersonal, interpersonal, and academic problems, and even sporadic experiences of bullying are harmful. During the last two decades, sev…
Healthy Eating and Physical Activity in Out-of-School Time Settings. New Directions for Youth Development, Number 143
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The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
Leverage Leadership. A Practical Guide to Building Exceptional Schools
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Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or «levers,» allow for consistent, transformational, and replicab…
Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or «levers,» allow for consistent, transformational, and replicab…
The Literacy Cookbook. A Practical Guide to Effective Reading, Writing, Speaking, and Listening Instruction
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Proven methods for teaching reading comprehension to all students The Literacy Cookbook is filled with classroom-tested techniques for teaching reading comprehension to even the most hard-to-reach students. The book offers a review of approaches that…
Proven methods for teaching reading comprehension to all students The Literacy Cookbook is filled with classroom-tested techniques for teaching reading comprehension to even the most hard-to-reach students. The book offers a review of approaches that…
The Dyslexia Checklist. A Practical Reference for Parents and Teachers
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Essential advice and resources for helping kids with dyslexia The Dyslexia Checklist is a valuable guide for parents and teachers that can help them better understand children and teenagers with dyslexia and other reading- and language-based disabili…
Essential advice and resources for helping kids with dyslexia The Dyslexia Checklist is a valuable guide for parents and teachers that can help them better understand children and teenagers with dyslexia and other reading- and language-based disabili…
The Tourette Syndrome and OCD Checklist. A Practical Reference for Parents and Teachers
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Up-to-date, reliable information about Tourette Syndrome and related disorders for teachers and parents Children with TS are often teased and punished for the unusual yet uncontrollable symptoms of their disorder. Academic failure is common. The Tour…
Up-to-date, reliable information about Tourette Syndrome and related disorders for teachers and parents Children with TS are often teased and punished for the unusual yet uncontrollable symptoms of their disorder. Academic failure is common. The Tour…
Facilitating the Moral Growth of College Students. New Directions for Student Services, Number 139
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Moral development is a powerful task of young adulthood, and attending to that development is a mandate expected of institutions of higher education. Liddell and Cooper offer a practical approach to understanding how moral learning occurs as well as …
Moral development is a powerful task of young adulthood, and attending to that development is a mandate expected of institutions of higher education. Liddell and Cooper offer a practical approach to understanding how moral learning occurs as well as …
Exploring Leadership. For College Students Who Want to Make a Difference, Student Workbook
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Exploring Leadership For College Students Who Want to Make a Difference, Student Workbook This companion to the third edition of Exploring Leadership is designed to help you deepen your understanding of leadership and develop your leadership potentia…
Exploring Leadership For College Students Who Want to Make a Difference, Student Workbook This companion to the third edition of Exploring Leadership is designed to help you deepen your understanding of leadership and develop your leadership potentia…
The Autism Checklist. A Practical Reference for Parents and Teachers
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A practical resource filled with information, tips, and checklists for helping kids with autism This useful, accessible guide offers teachers and parents a better understanding of children on the autism spectrum and provides them with the kinds of su…
A practical resource filled with information, tips, and checklists for helping kids with autism This useful, accessible guide offers teachers and parents a better understanding of children on the autism spectrum and provides them with the kinds of su…
Developing Students' Leadership Capacity. New Directions for Student Services, Number 140
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Leadership education has become an essential outcome of higher education in the past decade and yet leadership development efforts vary greatly on campuses. In response, the International Leadership Association (ILA) published “Guiding Questions: Gui…
Leadership education has become an essential outcome of higher education in the past decade and yet leadership development efforts vary greatly on campuses. In response, the International Leadership Association (ILA) published “Guiding Questions: Gui…

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