зарубежная образовательная литература
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those t…
Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those t…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…
A Map to the Magic of Reading Stop for a moment and wonder: what's happening in your brain right now—as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sens…
A Map to the Magic of Reading Stop for a moment and wonder: what's happening in your brain right now—as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sens…
Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be «based on the lates…
Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be «based on the lates…
How parents and educators can teach kids to love reading in the digital age Everyone agrees that reading is important, but kids today tend to lose interest in reading before adolescence. In Raising Kids Who Read, bestselling author and psychology pro…
How parents and educators can teach kids to love reading in the digital age Everyone agrees that reading is important, but kids today tend to lose interest in reading before adolescence. In Raising Kids Who Read, bestselling author and psychology pro…
Easy-to-apply, scientifically-based approaches for engaging students in the classroom Cognitive scientist Dan Willingham focuses his acclaimed research on the biological and cognitive basis of learning. His book will help teachers improve their pract…
Easy-to-apply, scientifically-based approaches for engaging students in the classroom Cognitive scientist Dan Willingham focuses his acclaimed research on the biological and cognitive basis of learning. His book will help teachers improve their pract…
This book is for chemical engineers, fuel technologists, agricultural engineers and chemists in the world-wide energy industry and in academic, research and government institutions. It provides a thorough review of, and entry to, the primary and revi…
This book is for chemical engineers, fuel technologists, agricultural engineers and chemists in the world-wide energy industry and in academic, research and government institutions. It provides a thorough review of, and entry to, the primary and revi…
Building on the extremely successful and popular Russell’s Soil Conditions and Plant Growth, Wiley-Blackwell is pleased to publish this completely revised and updated edition of the soil science classic. Covering all aspects of the interactions betwe…
Building on the extremely successful and popular Russell’s Soil Conditions and Plant Growth, Wiley-Blackwell is pleased to publish this completely revised and updated edition of the soil science classic. Covering all aspects of the interactions betwe…
The Sixth Edition of this classic work comprises the most comprehensive and current guide to infrared and Raman spectra of inorganic, organometallic, bioinorganic, and coordination compounds. From fundamental theories of vibrational spectroscopy to a…
The Sixth Edition of this classic work comprises the most comprehensive and current guide to infrared and Raman spectra of inorganic, organometallic, bioinorganic, and coordination compounds. From fundamental theories of vibrational spectroscopy to a…
Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the followin…
Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the followin…
There has been significant expansion in the application of atomic spectrographic techniques in recent years, which has brought with it the need to provide more flexible methods to a wider range of samples, particularly non-aqueous samples. This book …
There has been significant expansion in the application of atomic spectrographic techniques in recent years, which has brought with it the need to provide more flexible methods to a wider range of samples, particularly non-aqueous samples. This book …
The Lewis concept of acids and bases is discussed in every general, organic and inorganic chemistry textbook. This is usually just a descriptive treatment, as it is not possible to devise a single numerical scale suitable for all occasions. However q…
The Lewis concept of acids and bases is discussed in every general, organic and inorganic chemistry textbook. This is usually just a descriptive treatment, as it is not possible to devise a single numerical scale suitable for all occasions. However q…
Ecological Politics in and Age of Risk by Ulrich Beck is an original analysis of ecological politics as one part of a renewed engagement with the domain of sub-politics.
Ecological Politics in and Age of Risk by Ulrich Beck is an original analysis of ecological politics as one part of a renewed engagement with the domain of sub-politics.
Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …
Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …
Untangle the web of fundraising regulations, with the latest updates for 2017 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and state f…
Untangle the web of fundraising regulations, with the latest updates for 2017 The Law of Fundraising is the definitive reference by the field's most respected authority, and the only book to tackle the increasingly complex maze of federal and state f…
Integrate critical roles to improve overall performance in complex engineering projects Integrating Program Management and Systems Engineering shows how organizations can become more effective, more efficient, and more responsive, and enjoy better pe…
Integrate critical roles to improve overall performance in complex engineering projects Integrating Program Management and Systems Engineering shows how organizations can become more effective, more efficient, and more responsive, and enjoy better pe…
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics f…
The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics f…
This volume is the continuation of a two-part series that focuses on salient topics and issues affecting Black males as they engage in adult education and learning. Considering the historical and current effects on the way these men participate in ad…
This volume is the continuation of a two-part series that focuses on salient topics and issues affecting Black males as they engage in adult education and learning. Considering the historical and current effects on the way these men participate in ad…