зарубежная образовательная литература

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…

Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those t…

This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a uni…

When investment professional Kent McCarthy returned to teach at his alma mater, the University of Kansas, he planted the seeds for the Applied Portfolio Management (APM) program—a course that allows students to manage a real money portfolio, which ha…

Discover the dramatic changes that are affecting all learners Web-based technology has opened up education around the world to the point where anyone can learn anything from anyone else at any time. To help educators and others understand what's poss…

With so many differing opinions about real estate these days, buying or selling a home can seem like a daunting task, especially for the everyday person who has little or no real estate experience. But as author Sarah Daniels explains, the process do…

A step-by-step visual guide to off-loom bead weaving This photo-intensive guide is a comprehensive resource for creating off-loom beadwork, from simple stitches that any beginner can do to more advanced techniques that you can work up to as you build…

A powerful instructional method for «hooking» students on academic learning Drawing from a teaching model designed to banish boredom and student apathy, this book explains how dramatic practices can serve as powerful tools for enlivening lessons and …

Corrosive work relationships are like black holes that swallow up energy that people need to do their jobs. In contrast, high-quality relationships generate and sustain energy, equipping people to do work and do it well. Grounded in solid research, t…

While residential real estate lending has gone soft, commercial lending is hot—with a wave of low interest rates and refinancing—and it shows no sign of slowing down. Right now, commercial mortgage brokering is one of the best ways to earn money with…

Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and …

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right–it's all about the money. From illegal hiring prac…

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethic…

Eli Greenblat is a financial journalist who has followed the careers of Australia's young, talented moneymakers. This book is a fascinating insight into the investing strategies of a selection of money managers – all extremely successful, all under 4…

The Rise of the Project Workforce «Melik brings a difficult subject into focus by adding a detailed and feasible approach to managing complex projects in the digital age. Not only is The Rise of the Project Workforce a strong entry-level primer, but …

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this sem…

Coaching has proven to be one of the most power and effective ways for leaders to develop and improve their performance. Yet working one-on-one with a coach is not always possible. If you want the experience of masterful coaching, Your Coach (In a Bo…

THE TRADER'S GREAT GOLD RUSH «James DiGeorgia is the best expert I know when it comes to investing in gold bullion. ¿This is not your father's gold market anymore, so getting the right information from the right people is key to helping you succeed a…

Due to the wave of refinancing in recent years, and the fall in home values, in 2009 about 12 million homeowners and investors will be «underwater»–owing more than their property is worth. This book explains all the options for these homeowners who a…

Number puzzles, spatial/visual puzzles, cryptograms, Sudoku, Kokuro, logic puzzles, and word games like Frame Games are all a great way to teach math and problem-solving skills to elementary and middle school students. In these two new collections, p…