зарубежная образовательная литература

Media power in the global era has to do with how people understand the world, their place in it, and their relation to the others who populate it. Making connections with distant places and people is the work of cosmopolitan imagination, which involv…

Theorizing Crisis Communication presents a comprehensive review and critique of the broad range of theoretical frameworks designed to explain the role of communication in the development, management, and consequences of natural and man-made crises. B…

Learn to measure and manage the real value of IT investment and spending IT investments are becoming more than just business enablers or assets on the books; they provide capability that can drive the business. Thought leadership should migrate towar…

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise other…

Increased reliance on mobile devices and streaming of video content are two of the most recent changes that have led those in the video distribution industry to be concerned about the shifting or erosion of traditional advertising revenues. Infrastru…

Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enable…

The author has 39 years of experience implementing project management techniques. Includes unique material based on the author's experiences that cannot be found elsewhere. Readers can refer to self-contained chapters for quick reference and problem-…

Praise for Private Equity «Harold Bierman has blended an excellent mix of important principles with real case study examples for a better understanding on a rather sophisticated finance subject.» -Edward M. Dudley, Vice President & General Auditor, A…

Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to …

The CPM Silver Yearbook 2OO7 Investors buy silver as a financial asset. It is seen as a hedge against economic, financial, and political upheaval. Many investors view silver as a companion to gold, while some investors prefer it to gold, due to its m…

Journalists have failed to respond adequately to the challenge of the Internet, with far-reaching consequences for the future of journalism and democracy. This is the compelling argument set forth in this timely new text, drawing on the most extensiv…

Explore the practices and cutting-edge research on the new and exciting topic of paradata Paradata are measurements related to the process of collecting survey data. Improving Surveys with Paradata: Analytic Uses of Process Information is the most ac…

An innovative history and critical account mapping the ways artists and their works have engaged with, and offered commentary on, modern spectacle in both capitalist and socialist modernism over the past ninety years. Focuses on artists whose work ex…

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project,…

This second edition of the informative and influential The Essential Department Chair offers academic chairs and department heads the information they need to excel in their roles. This book is about the «how» of academic administration: for instance…