зарубежная деловая литература
Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of busine…
Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of busine…
‘Arguably the book for 2018’ Arifa Akbar, ObserverThe long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives.‘This book is a gift for an…
‘Arguably the book for 2018’ Arifa Akbar, ObserverThe long-awaited, inspirational guide to life for a generation of black British women inspired to make lemonade out of lemons, and find success in every area of their lives.‘This book is a gift for an…
From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China.In the twenty-first century, the world has tilte…
From the author of the acclaimed ‘Mr. China’ comes another rollicking adventure story – part memoir, part history, part business imbroglio – that offers valuable lessons to help Westerners win in China.In the twenty-first century, the world has tilte…
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big b…
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big b…
Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave …
Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave …
Investing with the explicit goal of creating financial returns alongside measurable social and environmental benefits is catching fire. Wall Street's biggest players are rushing to provide clients with access to new impact investing options, amid gro…
Investing with the explicit goal of creating financial returns alongside measurable social and environmental benefits is catching fire. Wall Street's biggest players are rushing to provide clients with access to new impact investing options, amid gro…
Create a Tumblelog and start posting–this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog–from text, photos, and links to audio, video, s…
Create a Tumblelog and start posting–this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog–from text, photos, and links to audio, video, s…
Newsjacking. How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the w…
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the w…
The fast and easy way for kids to shoot, edit, and share videos on YouTube Does your child long to create and post videos on YouTube in hopes of becoming the next “YouTube celebrity?” Whether looking to go viral or simply wanting to make videos for t…
The fast and easy way for kids to shoot, edit, and share videos on YouTube Does your child long to create and post videos on YouTube in hopes of becoming the next “YouTube celebrity?” Whether looking to go viral or simply wanting to make videos for t…
A downloadable guide to investing in some of today’s most-promising smaller companies Investors are always on the look-out for new opportunities. This special digital report from Morningstar’s Paul Larson, equities strategist and Morningstar StockInv…
A downloadable guide to investing in some of today’s most-promising smaller companies Investors are always on the look-out for new opportunities. This special digital report from Morningstar’s Paul Larson, equities strategist and Morningstar StockInv…
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. B…
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. B…
Use the power of questions to deepen and grow your client relationships The right question can shift a conversation from the analytical to the emotional, from the details to the big picture, and from the past to the future. The result? Deeper client …
Use the power of questions to deepen and grow your client relationships The right question can shift a conversation from the analytical to the emotional, from the details to the big picture, and from the past to the future. The result? Deeper client …
Sell with confidence and share the secrets of the eBay elite Whether you want to turn clutter into cash, create a steady revenue stream or give up your job and start an eBay business, Making Money on eBay For Dummies, Australian Edition, is for you. …
Sell with confidence and share the secrets of the eBay elite Whether you want to turn clutter into cash, create a steady revenue stream or give up your job and start an eBay business, Making Money on eBay For Dummies, Australian Edition, is for you. …
Four Weeks to Financial Fitness! Welcome to the Golden Girl Finance Lootcamp, a month-long program designed to break up the daunting task of getting yourself financially fit into small, daily steps…that will have you well on your way to a more financ…
Four Weeks to Financial Fitness! Welcome to the Golden Girl Finance Lootcamp, a month-long program designed to break up the daunting task of getting yourself financially fit into small, daily steps…that will have you well on your way to a more financ…
Family life can be chaotic— whether you have one child or five. Organise Your Family will show you how to introduce routine, plan your meals and get the family finances in order. Learn how to organise your family chaos and have time left over to actu…
Family life can be chaotic— whether you have one child or five. Organise Your Family will show you how to introduce routine, plan your meals and get the family finances in order. Learn how to organise your family chaos and have time left over to actu…
Use the power of questions to accelerate your sales process and gain client commitment. Skillfully build rapport. Establish your credibility. Uncover a client’s issues. Determine if your prospect is really ready to buy. Get commitment to a next step.…
Use the power of questions to accelerate your sales process and gain client commitment. Skillfully build rapport. Establish your credibility. Uncover a client’s issues. Determine if your prospect is really ready to buy. Get commitment to a next step.…
Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law. It includes an overview of how crowdfunding came about; …
Getting Started with Crowdund Investing In a Day For Dummies shows small business owners what they can do now to prepare for crowdfund investing since the signing of the 2012 JOBS Act into law. It includes an overview of how crowdfunding came about; …
Get your finances in order. Sorting out your personal finances might feel like a daunting task, but this book helps to break it down into small, achievable steps. From creating a simple budget and sorting out your bank accounts to getting your mortga…
Get your finances in order. Sorting out your personal finances might feel like a daunting task, but this book helps to break it down into small, achievable steps. From creating a simple budget and sorting out your bank accounts to getting your mortga…
You’re already familiar with the Xero system and how it feels to be working in the cloud. Now it’s time to expand your knowledge and really get the most out your Xero experience. This In A Day ebook will get you there. Business decisions aren’t all a…
You’re already familiar with the Xero system and how it feels to be working in the cloud. Now it’s time to expand your knowledge and really get the most out your Xero experience. This In A Day ebook will get you there. Business decisions aren’t all a…