зарубежная деловая литература

An essential guide to valuation techniques and financial analysis With the collapse of the economy and financial systems, many institutions are reevaluating what they are willing to spend money on. Project valuation is key to both cost effectiveness …

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest…

An inside view of what makes market neutral strategies tick and how they can be implemented Market neutral strategies have gained attention for their potential to deliver positive returns regardless of the direction of underlying markets. As these st…

The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which i…

Praise for The LEADERSHIP GENIUS of GEORGE W. BUSH «Finally, a fun-to-read book about George W. Bush that details the secrets to his success!» —Ken Blanchard, coauthor, The One Minute Manager «Political journalists love graduate student intelligence,…

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Mana…

A new approach to understanding and improving performance and public value This book presents the Public Service Value Model-an innovative, rigorous approach to defining public outcomes and quantifying results-to help readers understand and improve p…

In order to effectively employ portfolio strategies that can control interest rate risk and/or enhance returns, you must understand the forces that drive bond markets, as well as the valuation and risk management practices of these complex securities…

Praise for Hire the American Dream «I learned early on that Dave Melton had cracked the code(about hiring and retaining great people) in his Manhattan franchise.His employees, who are all immigrants to the United States, areextremely loyal and are co…

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it revea…

Praise for Marketing Champions «Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization–and how marketers can better interact with…

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound appr…

An intriguing look at how past market wisdom can help you survive and thrive during uncertain times In Wealth, War & Wisdom, legendary Wall Street investor Barton Biggs reveals how the turning points of World War II intersected with market performanc…

Praise for JAM! «Breaking into the music business is difficult at best; sustaining success even more so. Jeff Carlisi is both a musician and a businessman, and he and Dan Lipson have penned an entertaining and extremely useful book. Read JAM!, and yo…

Roberta Snow and Paul Phillips present a clear and structured way to manage the challenges of limited resources, competing demands, and the need for accountability while remaining true to a nonprofit’s mission. Making Critical Decisions offers nonpro…

Thinking to stay ahead of change In a complex business climate, people need to make informed decisions and learn how to think flexibly. A leader's most important asset is the ability to sense changes in the environment and adapt to them quickly. The …

Take a proven approach to short-term trading. Winning the Day Trading Game offers an insider's view of the trading life and provides proven strategies for profitable trading. Professional trader Tom Busby explains how the strategies that made him so …

This guide from bestselling real estate authors de Roos and Kennedy shows you how to use tax-free retirement funds to invest in real estate. Using real estate IRAs, you can combine the tax benefits of retirement funds with the high rates of appreciat…

Unique insights into the nature of fraud and how to expose it It's not enough to wait for a tip to expose corporate fraud. Fraud 101, Second Edition provides step-by-step guidance on how to perform detection procedures for every major type of fraud. …

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understandi…