зарубежная деловая литература

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use th…

Learning Paths is a down-to-earth practical resource that is filled with illustrative examples, methods, techniques, strategies, processes, and tools for making company-wide, real-time training possible. Created to be flexible, the Learning Path appr…

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unpr…

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new p…

Trajectory Management: * moves away from the 'one true way' approach put forward by many business gurus * argues that the search for best practice, best change management, etc. obscures real situations in business * develops principles of right pract…

The new edition of the personal development classic This long-awaited second edition gives us even more of Paul McGee's unique look at boosting our confidence – with his much-loved wit and good humour. The new edition includes a brand new chapter and…

Pond Life is a straightforward, no-nonsense guide to improving the way you communicate and interact with other people. Inside you will find a totally original approach to solving many of the most frequently made communication gaffs and blunders. Pond…

Inspirational guidance on building the entrepreneurial spirit in any enterprise In Business Upgrade, well-known trainer and consultant on entrepreneurialism Richard Parkes Cordock shows readers how to reinvigorate their company by developing entrepre…

Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic. Through the combined wisdom of interviews with …

So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct…

Discover how to optimize business strategies from both qualitative and quantitative points of view Operational Risk: Modeling Analytics is organized around the principle that the analysis of operational risk consists, in part, of the collection of da…

Technology has made it possible to apply a new management philosophy. Leaders can let go and still be in control. They can involve key people without losing momentum. Companies can consistently measure organizational capability over time, and accurat…

Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology–developed by the ROI Institute–provides a practical system for evaluation planning, data collection, data an…

This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is …

Performance ARCHITECTURE – The Art and Science of Improving Organizations is a hands-on guide to real world techniques for improving performance within the workplace. This important book explores the Human Performance Technology Landscape model that …

Demystifying Outsourcing emphasizes the importance of building partnerships with consultants and vendors to achieve results. Training managers who utilize this resource will build their confidence and strengthen their outsourcing capabilities as they…

When the first edition of Instructor Excellence was published in 1992, it became an instant bestseller among professionals who deliver and manage training. This thoroughly revised and updated second edition complements the timeless standards that mad…

Most learning on the job is informal. This book offers advice on how to support, nurture, and leverage informal learning and helps trainers to go beyond their typical classes and programs in order to widen and deepen heir reach. The author reminds us…

In this stimulating and highly original work, Kevin Doogan looks at contemporary social transformation through the lens of the labour market. Major themes of the day – globalization, technological change and the new economy, the pension and demograph…

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to…