зарубежная деловая литература
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone…
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone…
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of w…
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of w…
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick …
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick …
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as…
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as…
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrat…
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrat…
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displ…
The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displ…
A proven way to financially prepare for retirement Are you wondering if you can make your retirement savings last? Concerned about inflation reducing your purchasing power? Worried about the stock market's violent swings? In Buckets of Money: How to …
A proven way to financially prepare for retirement Are you wondering if you can make your retirement savings last? Concerned about inflation reducing your purchasing power? Worried about the stock market's violent swings? In Buckets of Money: How to …
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It…
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It…
A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and then sea…
A comprehensive look at how to profit from the power of stock screening With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and then sea…
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of «doing things right»—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for…
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of «doing things right»—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for…
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer enough…
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer enough…
There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that – it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice fro…
There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that – it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice fro…
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines…
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines…
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price.…
Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price.…
A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To reduce the costs of leadership failure, the author has…
A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To reduce the costs of leadership failure, the author has…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. T…
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. T…
In this book, you will be introduced to generic best practice principles for a post credit crunch market. First, the book takes a closer look at the reasons why the market froze during the 2007 to 2009 credit crisis. Then you will learn how to use th…
In this book, you will be introduced to generic best practice principles for a post credit crunch market. First, the book takes a closer look at the reasons why the market froze during the 2007 to 2009 credit crisis. Then you will learn how to use th…
Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding f…
Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding f…
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to goo…
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to goo…
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His …
Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His …