зарубежная деловая литература

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his pro…

For thousands of years, those who controlled and monitored society's finances-accountants-were often the most powerful, respected, and influential members of the community. From the collectors at communal granaries in the ancient Middle East to the s…

Praise for DRIVING EXCELLENCE «A well-organized compendium of immense common sense. [The authors'] values-based, walk-the-talk approach recognizes the fast-changing environment we live in. It shows the importance of aggregating and integrating knowle…

Praise for Exceptional Selling «Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex a…

"Peter Dougherty does the near-impossible in this brilliant book . . . [he] makes economics engaging and accessible." –Professor Larry J. Sabato, University of Virginia In this spirited and timely book, Peter Dougherty shows how economists are drawin…

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and …

Praise for Future Energy «Do not despair. Energy independence is in our future and this book has the road map! Bill Paul, one of the most astute observers of the energy scene, describes the new technologies that are taking us there and that will chan…

Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you won?t need an accountant to find quick and easy ways to pay less. And there?s nothing une…

Keynes and the Market is an entertaining guide to John Maynard Keynes– amazing stock market success. It weaves the economist's value investing tenets around key events in his richly lived life. This timely book identifies what modern masters of the m…

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that resp…

Coached to Lead is the first consumer’s guide to executive coaching. Drawing on her twenty years of experience and direct research with an elite international clientele, renowned CEO coach Susan Battley offers step-by-step advice for achieving the sa…

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author …

This practical, real-world guide gives investors all the tools they need to make wise decisions when weighing the value and potential of investment properties. Written for old pros as well as novice investors, this friendly, straightforward guide wal…

A fun and creative guide to keeping customers ecstatically happy Businesses are used to competing for market share, inexpensive labor, and time-to-market, but today's biggest competition among top firms may be the war for top talent. Today's best org…

The Investing Rip-Off How can you tell whether an advisor is conflicted or looking out for your best interests? What questions should you ask when making important investment decisions? How can you select investments that avoid needless expenses and …

Praise for Last Chance to Get It Right! «Tom Moore is one of the capable professionals who made me look good in the last thirty years of my forty-five year career at A.G. Edwards & Sons. He has put together a primer which should help both new and vet…

Saving for retirement is a difficult task, especially during these challenging economic times. Individuals who participate in their retirement plans are being charged billions in fees annually—and no one is looking out for their best interests—even t…

The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business. Science proves it?fun is good for business! Based on ten years of extensive research, the authors argue against business tradition to reveal the power…

Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-…

An all-time bestseller, Dolf de Roos?s classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. You?ll learn why real estate is such a reliable moneymaker and how to achieve the biggest return pos…