зарубежная деловая литература
Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chair…
Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chair…
Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the …
Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the …
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—wi…
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—wi…
A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues, bosse…
A career guide to more significant business results in a shorter period of time Results Through Relationships shows professionals how to establish break-through relationships with new prospects and their existing networks, including colleagues, bosse…
An exploration of acquiring real estate outside the continental U.S. Given the costly uncertainties of the domestic real estate market, buying a second home in desirable vacation areas within the United States has become nearly impossible for many. I…
An exploration of acquiring real estate outside the continental U.S. Given the costly uncertainties of the domestic real estate market, buying a second home in desirable vacation areas within the United States has become nearly impossible for many. I…
Praise for SAFELY PROSPEROUS or REALLY RICH? «Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never do what Howard has done-recount with unflinching h…
Praise for SAFELY PROSPEROUS or REALLY RICH? «Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never do what Howard has done-recount with unflinching h…
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy…
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy…
The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly successf…
The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly successf…
In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and investors…
In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and investors…
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, cu…
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, cu…
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results an…
Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results an…
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling styl…
Praise for The Imperfect Board Member «Finally! A book about boards that isn't boring!» –Patrick Lencioni, author, The Five Dysfunctions of a Team «Everyone wins with good governance–countries, corporations, and community groups. In a compelling styl…
Tough, smart business advice from the star of the hit TLC reality show «American Chopper» Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's s…
Tough, smart business advice from the star of the hit TLC reality show «American Chopper» Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's s…
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying th…
Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying th…
MAKE A FORTUNE IN REAL ESTATE-Without Owning Property! Did you know that you don't actually have to own real estate to profit from it? It's true! If you control the paperwork of real estate-the contracts, mortgages, and deeds-you can make money witho…
MAKE A FORTUNE IN REAL ESTATE-Without Owning Property! Did you know that you don't actually have to own real estate to profit from it? It's true! If you control the paperwork of real estate-the contracts, mortgages, and deeds-you can make money witho…
The Million-Dollar Idea in Everyone gives you new and exciting ways to make money from your interests, insights, and inventions. With the phenomenon of ?open source innovation? it?s easier than ever to turn your ideas and expertise into profits. This…
The Million-Dollar Idea in Everyone gives you new and exciting ways to make money from your interests, insights, and inventions. With the phenomenon of ?open source innovation? it?s easier than ever to turn your ideas and expertise into profits. This…
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not toppin…
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not toppin…
A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one,…
A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one,…
Money 101 The One Class You Can't Afford to Cut! You are working hard and trying to save some money, but at the end of the day, there never seems to be enough to go around. Money 101 is a crash course on financial basics from one of Canada's most tru…
Money 101 The One Class You Can't Afford to Cut! You are working hard and trying to save some money, but at the end of the day, there never seems to be enough to go around. Money 101 is a crash course on financial basics from one of Canada's most tru…
This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some of the leader leraning points to life. PRAISE FOR THE 60…
This book is the distillation of 30 essential elements of leadership into 60 second digestible chapters. There are also 30 true 60 Second Leader Tales in between the chapters to help bring some of the leader leraning points to life. PRAISE FOR THE 60…