зарубежная деловая литература
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must…
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must…
Managers at all levels are constantly challenged to do more with fewer employees, to motivate diverse groups of people, and to face up to tough people problems in their workforces. An important key to managers' success is accomplishing these goals wh…
Managers at all levels are constantly challenged to do more with fewer employees, to motivate diverse groups of people, and to face up to tough people problems in their workforces. An important key to managers' success is accomplishing these goals wh…
The one book your bank REALLY does not want you to read. More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enou…
The one book your bank REALLY does not want you to read. More than ever before, Canadians are frightened and stressed out about their retirement and financial future. With the mortgage, car payments and credit card bills, there never seems to be enou…
It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromi…
It’s time for a new women’s revolution, but this time it’s not political—it’s personal. It's a time of historic opportunity. Learn what it takes to create the life of your dreams by starting your own business from your kitchen table, without compromi…
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone…
How any business leader can create an atmosphere of competitiveness for exceptional growth When Ray Davis took over the local 40-person South Umpqua Bank in 1994, many people in the industry poked fun at his insistence that employees answer the phone…
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of w…
In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of w…
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick …
Proven techniques for leading-instead of following-fast-changing markets Investors, no matter what strategy they are using, can be placed into two categories. Single-minded, inflexible hedgehogs lock into one strategy and stick with it through thick …
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the ex…
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the ex…
Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the investment world, especially the stock market. You'll discover how to look past media hype to discern what the Vital…
Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the investment world, especially the stock market. You'll discover how to look past media hype to discern what the Vital…
In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in under…
In Value Leadership, renowned management and investment expert Peter Cohan – whose 2002 stock picks gained 81percent when the S&P 500 plunged 24 percent— provides a new and powerful concept of sustainable corporate value. Using his expertise in under…
* Completely updated for all the new tax laws * Capitalize on every deduction! * Sole proprietor, corporation, or partnership? The Ultimate Guide to Running a Tax-Efficient Home-Based Business The advantages of operating a home-based business are cou…
* Completely updated for all the new tax laws * Capitalize on every deduction! * Sole proprietor, corporation, or partnership? The Ultimate Guide to Running a Tax-Efficient Home-Based Business The advantages of operating a home-based business are cou…
Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or a…
Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or a…
Praise for Can't Take It With You «Lewis Cullman is one of this nation's major and most generous philanthropists. Here he combines a fascinating autobiography of a life in finance with a powerful expose' of how the business of giving works, including…
Praise for Can't Take It With You «Lewis Cullman is one of this nation's major and most generous philanthropists. Here he combines a fascinating autobiography of a life in finance with a powerful expose' of how the business of giving works, including…
The rewards of carefully chosen alternative investments can be great. But many investors don’t know enough about unfamiliar investments to make wise choices. For that reason, financial advisers Larry Swedroe and Jared Kizer designed this book to brin…
The rewards of carefully chosen alternative investments can be great. But many investors don’t know enough about unfamiliar investments to make wise choices. For that reason, financial advisers Larry Swedroe and Jared Kizer designed this book to brin…
Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your “social radar,” an attitude of…
Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your “social radar,” an attitude of…
In Just One Thing, author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of investing…
In Just One Thing, author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of investing…
In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find them. Wi…
In 2008, India will likely overtake China as the world’s fastest growing economy and become one of the largest economies globally. Foreign investment is increasing dramatically and business opportunities abound for those who know how to find them. Wi…
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing a…
Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing a…
Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and usef…
Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and usef…
How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional business books written for the CIO community. It tackle…
How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond traditional business books written for the CIO community. It tackle…