зарубежная деловая литература

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains h…

Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you w…

Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful an…

In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar powe…

Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for impro…

Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeat…

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they…

Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offer…

Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to a…

GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you…

Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die…

Everything the independent investor needs to know to effectively invest in gold With today's increasing economic uncertainties, a strong investment strategy is to put a portion of your net worth in gold. However, given investors' overall lack of know…

Practical advice for making the shift to your first leadership position The number of people who will become first-time supervisors will likely grow in the next 10 years, as Baby Boomers retire. Perhaps the most challenging leadership experience anyo…

Want to buy 10 properties in 10 years, and still have money in your pocket? It’s possible. Property Rich will show you how. Authors Melissa Opie and Stephen Zamykal guide you on your investment journey by combining a revolutionary approach to loan st…

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure susta…

The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication. Talk Lean uses original research and a fresh approach to teach busines…

Strategies and tools to live debt free The world of borrowing and debt management has changed dramatically, leaving people confused about how best to secure their financial future. This book is the only guide with detailed advice to help you become d…

AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. The world of borrowing and debt management has changed dramatically, leaving people confused about how best to secure their financial future. This book is the only…

The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities wi…

An urgent wake-up call—and radical action plan—for business leaders everywhere While it focuses primarily on Canadian business, this important book shares valuable insights of benefit to transformational business leaders everywhere. Without sugar coa…