зарубежная деловая литература
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources a…
It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources a…
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains h…
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains h…
A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on …
A timely guide to making the best investment strategies even better A wide variety of strategies have been identified over the years, which purportedly outperform the stock market. Some of these include buying undervalued stocks while others rely on …
An updated look at best rules of investing provided by two of the world's greatest financial thinkers In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel—two of the world's greatest financial thinkers—have ag…
An updated look at best rules of investing provided by two of the world's greatest financial thinkers In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel—two of the world's greatest financial thinkers—have ag…
This book covers the entire cycle of becoming a successful landlord. Written in an accessible format by the entire team of completelandlord.com, this book provides valuable information for landlords from a staff of real estate experts. Readers will f…
This book covers the entire cycle of becoming a successful landlord. Written in an accessible format by the entire team of completelandlord.com, this book provides valuable information for landlords from a staff of real estate experts. Readers will f…
As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the…
As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the…
Beating the Odds is the improbable, inspiring autobiography of financial guru Eddie C. Brown, one of the nation's top stock pickers and money managers. It details how Brown skillfully kept Brown Capital Management afloat through the dot-com bust, 9/1…
Beating the Odds is the improbable, inspiring autobiography of financial guru Eddie C. Brown, one of the nation's top stock pickers and money managers. It details how Brown skillfully kept Brown Capital Management afloat through the dot-com bust, 9/1…
Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high une…
Practical strategies to propel your company to the top American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high une…
Praise for Brand for Talent «As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling frame…
Praise for Brand for Talent «As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling frame…
An unconventional philosophy for starting and building a business that exceeds your own expectations What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gau…
An unconventional philosophy for starting and building a business that exceeds your own expectations What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gau…
Investing in Renewable Energy puts the depletion of finite resources such as oil, natural gas, and coal in perspective, and discusses how renewable energy solutions–from solar and wind to geothermal and biofuels–will usher in a new generation of weal…
Investing in Renewable Energy puts the depletion of finite resources such as oil, natural gas, and coal in perspective, and discusses how renewable energy solutions–from solar and wind to geothermal and biofuels–will usher in a new generation of weal…
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you w…
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you w…
Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful an…
Provocative new management principles and practices that create effective organizations for shareholders and society Management experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful an…
In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar powe…
In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar powe…
Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for impro…
Embrace strategies for improving your business and reaching your organization's goals «I wholeheartedly agree with Patrick Stroh: Good leaders understand strategy and good strategists need to be good leaders. Make this book a strategic tool for impro…
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeat…
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeat…
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they…
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they…
Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offer…
Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur Written from the point of view of someone achieving business success in today's turbulent economy, Forget Strategy. Get Results offer…
Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to a…
Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to a…
GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you…
GOOD JUST ISN’T ENOUGH. BE FANTASTIC Good is just average. Who wants to just be ‘good’ anymore? Most people are good, and you can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you…