зарубежная деловая литература
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, p…
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, p…
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purpo…
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purpo…
The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out where economic value is being created, and then identifying the investment opportunities that result…
The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out where economic value is being created, and then identifying the investment opportunities that result…
The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned that the national debt was expected to grow from 40 percent of the gross domestic product (GDP) in 200…
The must-have guide on how to protect yourself during the coming age of hyperinflation The Petersen/Pew Commission on Budget Reform recently warned that the national debt was expected to grow from 40 percent of the gross domestic product (GDP) in 200…
America's number one bestselling and most trusted tax guide offers the best balance of thoroughness, organization, and usability For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and …
America's number one bestselling and most trusted tax guide offers the best balance of thoroughness, organization, and usability For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and …
America's number one bestselling tax guide offers the best balance of thoroughness, organization, and usability For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and guidance on plann…
America's number one bestselling tax guide offers the best balance of thoroughness, organization, and usability For over half a century, more than 39 million Americans have turned to J.K. Lasser for easy-to-follow, expert advice and guidance on plann…
The vast majority of Canadians are blissfully unaware that every man, woman and child in Canada now owes a $35,000 share of government debt and must pay this back, with interest! Make no mistake, this debt will change our country and affect every sin…
The vast majority of Canadians are blissfully unaware that every man, woman and child in Canada now owes a $35,000 share of government debt and must pay this back, with interest! Make no mistake, this debt will change our country and affect every sin…
A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve pr…
A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve pr…
The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on conci…
The first installment in a new series offering straightforward, practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Effective Management is the first in a new series of titles from the noted business expert. Focused on conci…
How oil volatility may lead to violence among oil powers The world supply of oil is running out. Meanwhile, the balance of oil power is shifting away from the United States and the Arab states toward national oil companies (NOCs) in Russia, China, an…
How oil volatility may lead to violence among oil powers The world supply of oil is running out. Meanwhile, the balance of oil power is shifting away from the United States and the Arab states toward national oil companies (NOCs) in Russia, China, an…
How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: «Contented cows give better milk.» This book is not, repeat, not a management tome. In this fully revised an…
How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: «Contented cows give better milk.» This book is not, repeat, not a management tome. In this fully revised an…
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal m…
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal m…
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for t…
Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for t…
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap …
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap …
The fifth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within emerging markets. Growing in relative importance in recent years, emerging markets offer dynamic and uni…
The fifth installment of the Fisher Investments On series is a comprehensive guide to understanding and analyzing investment opportunities within emerging markets. Growing in relative importance in recent years, emerging markets offer dynamic and uni…
The Little Book of Hedge Funds that's big on explanations even the casual investor can use An accessible overview of hedge funds, from their historical origin, to their perceived effect on the global economy, to why individual investors should unders…
The Little Book of Hedge Funds that's big on explanations even the casual investor can use An accessible overview of hedge funds, from their historical origin, to their perceived effect on the global economy, to why individual investors should unders…
An illustrated depiction of Steve Jobs' friendship with Zen Buddhist Kobun Chino Otogawa and the impact it had on Jobs' career Apple cofounder Steve Jobs (1955-2011) had such an enormous impact on so many people that his life often took on aspects of…
An illustrated depiction of Steve Jobs' friendship with Zen Buddhist Kobun Chino Otogawa and the impact it had on Jobs' career Apple cofounder Steve Jobs (1955-2011) had such an enormous impact on so many people that his life often took on aspects of…
Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd …
Expert tips and advice on starting a home-based business Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd …
More important than ever–how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan…
More important than ever–how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan…
A practical guide to avoiding the most common scams, from a fraud-fighting expert U.S. consumers lose billions of dollars each year to scam artists—and the next victim could be you. While anyone can be targeted, many victims are older. In AARP's Outs…
A practical guide to avoiding the most common scams, from a fraud-fighting expert U.S. consumers lose billions of dollars each year to scam artists—and the next victim could be you. While anyone can be targeted, many victims are older. In AARP's Outs…