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From Impossible to Inevitable
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Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing t…
Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how to get to hyper-growth and the work needed to actually get there ” Why are you struggling to grow your business when everyone else seems to be crushing t…
Data Driven. How Performance Analytics Delivers Extraordinary Sales Results
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A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,…
A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic,…
Marketing Plans for Services. A Complete Guide
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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and…
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and…
Marketing Plans. How to prepare them, how to profit from them
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A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments…
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments…
Pricing and Profitability Management. A Practical Guide for Business Leaders
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The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and…
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and…
Winning New Business For Dummies
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Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…
Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book…
Marketing and Finance. Creating Shareholder Value
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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuat…
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuat…
Winning with Customers. A Playbook for B2B
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Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profit…
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profit…
Measurement in Marketing
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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable …
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable …
Affiliate Marketing For Dummies
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Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you c…
Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you c…
The Customer Catalyst
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How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised…
How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised…
Dynamic Digital Marketing
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract…
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract…
Make Yourself Clear
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How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels b…
How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear , educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels b…
The Essence of Value
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For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analys…
For his new book, Mario Pricken has thoroughly analyzed more than 300 products, objects and events over their entire lifecycles in order to reveal, for the first time, the patterns that make things extraordinarily valuable. On the basis of his analys…
Location-Based Marketing
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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance o…
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance o…
The Conversion Code
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[b]The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. [/b] In this revision, [i]The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster,[/i] Second Ed…
[b]The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. [/b] In this revision, [i]The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster,[/i] Second Ed…
Elite Sales Strategies
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[b]Accelerate your sales career with this how-to book from an expert in sales [/b] In [i]Elite Sales Strategies[/i], expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insig…
[b]Accelerate your sales career with this how-to book from an expert in sales [/b] In [i]Elite Sales Strategies[/i], expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insig…
The Ultimate LinkedIn Sales Guide
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[b]Become a LinkedIn power user and harness the potential of social selling [/b] With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use socia…
[b]Become a LinkedIn power user and harness the potential of social selling [/b] With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use socia…
Smart Calling
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[b]Master cold-calling and eliminate rejection forever[/b] In the newest edition of [i]Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling[/i], celebrated author and sales trainer, Art Sobczak packs even more powerful insight …
[b]Master cold-calling and eliminate rejection forever[/b] In the newest edition of [i]Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling[/i], celebrated author and sales trainer, Art Sobczak packs even more powerful insight …
Selling the Price Increase
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[b]A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases[/b] The payoff for implementing price increases without losing customers is massive! Effective price i…
[b]A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases[/b] The payoff for implementing price increases without losing customers is massive! Effective price i…

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