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Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
5
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
Presidents and Analysts Discuss Contemporary Challenges. New Directions for Community Colleges, Number 156
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Since their inception, America’s community colleges have undergone continuous change. They must, because their mission is to provide learning vital for those who face local as well as global transformations, and that requires vigilant, vigorous commi…
Since their inception, America’s community colleges have undergone continuous change. They must, because their mission is to provide learning vital for those who face local as well as global transformations, and that requires vigilant, vigorous commi…
Really New Directions in Evaluation: Young Evaluators' Perspectives. New Directions for Evaluation, Number 131
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This issue of New Directions for Evaluation (NDE) marks a milestone: the 25th anniversary of the American Evaluation Association (AEA). NDE is an official publication of AEA and has been a crucial means for the Association to foster and promote the p…
This issue of New Directions for Evaluation (NDE) marks a milestone: the 25th anniversary of the American Evaluation Association (AEA). NDE is an official publication of AEA and has been a crucial means for the Association to foster and promote the p…
Wiring the Brain for Reading. Brain-Based Strategies for Teaching Literacy
4
Using the latest neuroscience research to enhance literacy instruction Wiring the Brain for Reading introduces teachers to aspects of the brain's functions that are essential to language and reading development. Marilee Sprenger, a specialist in lear…
Using the latest neuroscience research to enhance literacy instruction Wiring the Brain for Reading introduces teachers to aspects of the brain's functions that are essential to language and reading development. Marilee Sprenger, a specialist in lear…
Effective Inclusive Schools. Designing Successful Schoolwide Programs
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How to raise the achievement of all kids, from gifted to those with severe disabilities This book presents lessons learned from in-depth case studies of some of our most effective inclusive public schools. The authors conclusively demonstrate that sc…
How to raise the achievement of all kids, from gifted to those with severe disabilities This book presents lessons learned from in-depth case studies of some of our most effective inclusive public schools. The authors conclusively demonstrate that sc…
What is the origin of the universe? Unlock the Secrets of the Universe’s Origin
3
This book explores the mystery of the origin of the universe and the importance of understanding it. It covers ancient cosmologies, modern cosmology, the Big Bang theory, theories of the early universe and the search for dark matter and dark energy. …
This book explores the mystery of the origin of the universe and the importance of understanding it. It covers ancient cosmologies, modern cosmology, the Big Bang theory, theories of the early universe and the search for dark matter and dark energy. …
What is the relationship between the individual and society? This book is for anyone seeking to understand the complexities of our modern society
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This book explores the relationship between the individual and society from historical, sociological, psychological, economic, and political perspectives. It examines how culture, social institutions, and political ideologies shape this relationship …
This book explores the relationship between the individual and society from historical, sociological, psychological, economic, and political perspectives. It examines how culture, social institutions, and political ideologies shape this relationship …
What is the relationship between humans and the environment? Discover the connection between people and the environment – explore strategies for the future
5
This book explores the complex relationship between humans and the environment. It covers the historical context of human-environment interactions, the impact of human activities on the environment, human perception of the environment, and ethics and…
This book explores the complex relationship between humans and the environment. It covers the historical context of human-environment interactions, the impact of human activities on the environment, human perception of the environment, and ethics and…
What is the meaning of freedom? Discover the true meaning of freedom and re-imagine its possibilities for a more just and equitable future
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This book explores the concept of freedom from historical, philosophical, political, social, cultural, psychological, and contemporary perspectives. It examines the challenges and opportunities of individual freedom in today’s world and reimagines wh…
This book explores the concept of freedom from historical, philosophical, political, social, cultural, psychological, and contemporary perspectives. It examines the challenges and opportunities of individual freedom in today’s world and reimagines wh…
Reframing Retention Strategy for Institutional Improvement. New Directions for Higher Education, Number 161
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Take an in-depth look at the difficulty in gaining traction at the institutional level in improving student retention and degree completion rates—especially at larger four year institutions where size, complexity, and multiplicity of structures and p…
Take an in-depth look at the difficulty in gaining traction at the institutional level in improving student retention and degree completion rates—especially at larger four year institutions where size, complexity, and multiplicity of structures and p…
Solidification and Crystallization Processing in Metals and Alloys
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Solidification and Crystallization Processing in Metals and Alloys Hasse Fredriksson KTH, Royal Institute of Technology, Stockholm, Sweden Ulla Åkerlind University of Stockholm, Sweden Solidification or crystallization occurs when atoms are transform…
Solidification and Crystallization Processing in Metals and Alloys Hasse Fredriksson KTH, Royal Institute of Technology, Stockholm, Sweden Ulla Åkerlind University of Stockholm, Sweden Solidification or crystallization occurs when atoms are transform…
Adult Education for Health and Wellness. New Directions for Adult and Continuing Education, Number 130
3
This volume addresses the relationship of adult education and health from different perspectives. One task of adulthood is caring for one's health and, for many, caring for the health of children, a partner or spouse, and/or aging parents. Changes in…
This volume addresses the relationship of adult education and health from different perspectives. One task of adulthood is caring for one's health and, for many, caring for the health of children, a partner or spouse, and/or aging parents. Changes in…
Technology Management. New Directions for Community Colleges, Number 154
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Gain a greater understanding of technology management and what it means to the community college campus today. Effective planning, directing, control, and coordination of technological capabilities can shape and help accomplish your institution's str…
Gain a greater understanding of technology management and what it means to the community college campus today. Effective planning, directing, control, and coordination of technological capabilities can shape and help accomplish your institution's str…
Strengthening Community Colleges Through Institutional Collaborations. New Directions for Community Colleges, Number 165
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This issue illustrates examples of effective collaborations written by community college presidents, administrators, faculty, and leaders of state governments and national organizations. Each has contributed a story illustrating a successful program …
This issue illustrates examples of effective collaborations written by community college presidents, administrators, faculty, and leaders of state governments and national organizations. Each has contributed a story illustrating a successful program …
Discrete Stochastic Processes and Optimal Filtering
3
Optimal filtering applied to stationary and non-stationary signals provides the most efficient means of dealing with problems arising from the extraction of noise signals. Moreover, it is a fundamental feature in a range of applications, such as in n…
Optimal filtering applied to stationary and non-stationary signals provides the most efficient means of dealing with problems arising from the extraction of noise signals. Moreover, it is a fundamental feature in a range of applications, such as in n…
Reaching Boys, Teaching Boys. Strategies that Work -- and Why
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Based on an extensive worldwide study, this book reveals what gets boys excited about learning Reaching Boys, Teaching Boys challenges the widely-held cultural impression that boys are stubbornly resistant to schooling while providing concrete exampl…
Based on an extensive worldwide study, this book reveals what gets boys excited about learning Reaching Boys, Teaching Boys challenges the widely-held cultural impression that boys are stubbornly resistant to schooling while providing concrete exampl…
The Innovative University. Changing the DNA of Higher Education from the Inside Out
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The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change…
The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change…
Ecoliterate. How Educators Are Cultivating Emotional, Social, and Ecological Intelligence
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A new integration of Goleman's emotional, social, and ecological intelligence Hopeful, eloquent, and bold, Ecoliterate offers inspiring stories, practical guidance, and an exciting new model of education that builds – in vitally important ways – on t…
A new integration of Goleman's emotional, social, and ecological intelligence Hopeful, eloquent, and bold, Ecoliterate offers inspiring stories, practical guidance, and an exciting new model of education that builds – in vitally important ways – on t…
Social Skills Success for Students with Autism / Asperger's. Helping Adolescents on the Spectrum to Fit In
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The only evidence-based program available for teaching social skills to adolescents with autism spectrum disorders Two nationally known experts in friendship formation and anxiety management address the social challenges faced by adolescents with aut…
The only evidence-based program available for teaching social skills to adolescents with autism spectrum disorders Two nationally known experts in friendship formation and anxiety management address the social challenges faced by adolescents with aut…
Making RTI Work. How Smart Schools are Reforming Education through Schoolwide Response-to-Intervention
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Offers best practices for implementing RTI at the school-wide level-to ensure success for all learners Response-to-Intervention is now mandated at schools across the country. While there are a handful of books offering tips on implementation, schools…
Offers best practices for implementing RTI at the school-wide level-to ensure success for all learners Response-to-Intervention is now mandated at schools across the country. While there are a handful of books offering tips on implementation, schools…

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