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The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
4
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…
Structural Steel Design to Eurocode 3 and AISC Specifications
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Structural Steel Design to Eurocode 3 and AISC Specifications deals with the theory and practical applications of structural steel design in Europe and the USA. The book covers appropriate theoretical and background information, followed by a more de…
Structural Steel Design to Eurocode 3 and AISC Specifications deals with the theory and practical applications of structural steel design in Europe and the USA. The book covers appropriate theoretical and background information, followed by a more de…
Experiencing Project Management. Projects, Challenges and Lessons Learned
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A project manager must not only master methods and processes, but also have the ability to deal with new, unexpected and critical situations. The book deals with these challenges, the passion for projects and the creativity which is required in order…
A project manager must not only master methods and processes, but also have the ability to deal with new, unexpected and critical situations. The book deals with these challenges, the passion for projects and the creativity which is required in order…
The Essential Department Chair. A Comprehensive Desk Reference
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This second edition of the informative and influential The Essential Department Chair offers academic chairs and department heads the information they need to excel in their roles. This book is about the «how» of academic administration: for instance…
This second edition of the informative and influential The Essential Department Chair offers academic chairs and department heads the information they need to excel in their roles. This book is about the «how» of academic administration: for instance…
Mathematical Morphology. From Theory to Applications
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Mathematical Morphology allows for the analysis and processing of geometrical structures using techniques based on the fields of set theory, lattice theory, topology, and random functions. It is the basis of morphological image processing, and finds …
Mathematical Morphology allows for the analysis and processing of geometrical structures using techniques based on the fields of set theory, lattice theory, topology, and random functions. It is the basis of morphological image processing, and finds …
Dyslexia and Employment. A Guide for Assessors, Trainers and Managers
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Edited by award-winning author Sylvia Moody, this jargon-free guide to good practice in dyslexia workplace consultancy, and related legal issues, provides comprehensive coverage in four clearly distinguished areas: Professional dilemma chapters discu…
Edited by award-winning author Sylvia Moody, this jargon-free guide to good practice in dyslexia workplace consultancy, and related legal issues, provides comprehensive coverage in four clearly distinguished areas: Professional dilemma chapters discu…
Supporting Online Students. A Practical Guide to Planning, Implementing, and Evaluating Services
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Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from a…
Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from a…
Pathways to the Profession of Educational Development. New Directions for Teaching and Learning, Number 122
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The contributors to this volume are academics working directly or indirectly with teaching and learning centers and professional communities, serving in the capacity of educational developer, researcher, or specialist; unit manager or director; or se…
The contributors to this volume are academics working directly or indirectly with teaching and learning centers and professional communities, serving in the capacity of educational developer, researcher, or specialist; unit manager or director; or se…
Linking Leadership to Student Learning
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Linking Leadership to Student Learning Linking Leadership to Student Learning clearly shows how school leadership improves student achievement. The book is based on an ambitious five-year study on educational leadership that was sponsored by The Wall…
Linking Leadership to Student Learning Linking Leadership to Student Learning clearly shows how school leadership improves student achievement. The book is based on an ambitious five-year study on educational leadership that was sponsored by The Wall…
Healthy Eating and Physical Activity in Out-of-School Time Settings. New Directions for Youth Development, Number 143
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The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
The evidence base of the impact and effectiveness of healthy eating and physical activity interventions in the out-of-school setting is continuing to emerge. By sponsoring this special issue, the National AfterSchool Association provides a platform f…
Essentials of Autism Spectrum Disorders Evaluation and Assessment
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Quickly acquire the knowledge and skills you need to utilize the varied assessments frequently used in evaluating autism spectrum disorders With both the detection and awareness of autism spectrum disorders (ASD) on the rise, there is an urgent need …
Quickly acquire the knowledge and skills you need to utilize the varied assessments frequently used in evaluating autism spectrum disorders With both the detection and awareness of autism spectrum disorders (ASD) on the rise, there is an urgent need …
Adult Education and the Pursuit of Wisdom. New Directions for Adult and Continuing Education, Number 131
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Delve into the nature and mystery of wisdom in adult education, and what it might mean for the practice of adult education in the complexity of changing times. This issue begins with a look at the nature of wisdom, the wisdom of nature, and how it re…
Delve into the nature and mystery of wisdom in adult education, and what it might mean for the practice of adult education in the complexity of changing times. This issue begins with a look at the nature of wisdom, the wisdom of nature, and how it re…
Teaching Intensive and Accelerated Courses. Instruction that Motivates Learning
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In this comprehensive resource, Raymond J. Wlodkowski and Margery B. Ginsberg describe how to meet the challenge of teaching intensive and accelerated courses to nontraditional learners and working adults. By making motivation and cultural relevance …
In this comprehensive resource, Raymond J. Wlodkowski and Margery B. Ginsberg describe how to meet the challenge of teaching intensive and accelerated courses to nontraditional learners and working adults. By making motivation and cultural relevance …
When Can You Trust the Experts?. How to Tell Good Science from Bad in Education
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Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be «based on the lates…
Clear, easy principles to spot what's nonsense and what's reliable Each year, teachers, administrators, and parents face a barrage of new education software, games, workbooks, and professional development programs purporting to be «based on the lates…
Because Digital Writing Matters. Improving Student Writing in Online and Multimedia Environments
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How to apply digital writing skills effectively in the classroom, from the prestigious National Writing Project As many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the…
How to apply digital writing skills effectively in the classroom, from the prestigious National Writing Project As many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the…
College and Career Ready. Helping All Students Succeed Beyond High School
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Giving students the tools they need to succeed in college and work College and Career Ready offers educators a blueprint for improving high school so that more students are able to excel in freshman-level college courses or entry-level jobs-laying a …
Giving students the tools they need to succeed in college and work College and Career Ready offers educators a blueprint for improving high school so that more students are able to excel in freshman-level college courses or entry-level jobs-laying a …
How to Reach and Teach Children with Challenging Behavior (K-8). Practical, Ready-to-Use Interventions That Work
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Interventions for students who exhibit challenging behavior Written by behavior specialists Kaye Otten and Jodie Tuttle–who together have 40 years of experience working with students with challenging behavior in classroom settings–this book offers ed…
Interventions for students who exhibit challenging behavior Written by behavior specialists Kaye Otten and Jodie Tuttle–who together have 40 years of experience working with students with challenging behavior in classroom settings–this book offers ed…
Creating Cultures of Thinking. The 8 Forces We Must Master to Truly Transform Our Schools
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Discover why and how schools must become places where thinking is valued, visible, and actively promoted As educators, parents, and citizens, we must settle for nothing less than environments that bring out the best in people, take learning to the ne…
Discover why and how schools must become places where thinking is valued, visible, and actively promoted As educators, parents, and citizens, we must settle for nothing less than environments that bring out the best in people, take learning to the ne…
The Literacy Cookbook. A Practical Guide to Effective Reading, Writing, Speaking, and Listening Instruction
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Proven methods for teaching reading comprehension to all students The Literacy Cookbook is filled with classroom-tested techniques for teaching reading comprehension to even the most hard-to-reach students. The book offers a review of approaches that…
Proven methods for teaching reading comprehension to all students The Literacy Cookbook is filled with classroom-tested techniques for teaching reading comprehension to even the most hard-to-reach students. The book offers a review of approaches that…
Introduction to Finite Strain Theory for Continuum Elasto-Plasticity
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Comprehensive introduction to finite elastoplasticity, addressing various analytical and numerical analyses & including state-of-the-art theories Introduction to Finite Elastoplasticity presents introductory explanations that can be readily understoo…
Comprehensive introduction to finite elastoplasticity, addressing various analytical and numerical analyses & including state-of-the-art theories Introduction to Finite Elastoplasticity presents introductory explanations that can be readily understoo…

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