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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, mark…
The New York Times bestseller author of Dangerous Minds has a new way to engage students LouAnne Johnson's newest book is a collection of fun and simple educational icebreaker activities that get students excited and engaged from the very first minut…
The New York Times bestseller author of Dangerous Minds has a new way to engage students LouAnne Johnson's newest book is a collection of fun and simple educational icebreaker activities that get students excited and engaged from the very first minut…
A real-world action plan for educators to create personalized learning experiences Learning Personalized: The Evolution of the Contemporary Classroom provides teachers, administrators, and educational leaders with a clear and practical guide to perso…
A real-world action plan for educators to create personalized learning experiences Learning Personalized: The Evolution of the Contemporary Classroom provides teachers, administrators, and educational leaders with a clear and practical guide to perso…
Praise for Overloaded and Underprepared “Parents, teachers, and administrators are all concerned that America’s kids are stressed out, checked out, or both—but many have no idea where to begin when it comes to solving the problem. That’s why the work…
Praise for Overloaded and Underprepared “Parents, teachers, and administrators are all concerned that America’s kids are stressed out, checked out, or both—but many have no idea where to begin when it comes to solving the problem. That’s why the work…
A practical guide to deeper instruction—a framework for challenging, engaging, and empowering students of all ages For schools to meet ambitious new standards and prepare all students for college, careers, and life, research has shown unequivocally t…
A practical guide to deeper instruction—a framework for challenging, engaging, and empowering students of all ages For schools to meet ambitious new standards and prepare all students for college, careers, and life, research has shown unequivocally t…
A revised edition of the bestselling activities guide for math teachers Now updated with new math activities for computers and mobile devices—and now organized by the Common Core State Standards—this book includes more than 650 ready-to-use math star…
A revised edition of the bestselling activities guide for math teachers Now updated with new math activities for computers and mobile devices—and now organized by the Common Core State Standards—this book includes more than 650 ready-to-use math star…
Up-to-date, reliable information about Tourette Syndrome and related disorders for teachers and parents Children with TS are often teased and punished for the unusual yet uncontrollable symptoms of their disorder. Academic failure is common. The Tour…
Up-to-date, reliable information about Tourette Syndrome and related disorders for teachers and parents Children with TS are often teased and punished for the unusual yet uncontrollable symptoms of their disorder. Academic failure is common. The Tour…
Donalyn Miller says she has yet to meet a child she couldn't turn into a reader. No matter how far behind Miller's students might be when they reach her 6th grade classroom, they end up reading an average of 40 to 50 books a year. Miller's unconventi…
Donalyn Miller says she has yet to meet a child she couldn't turn into a reader. No matter how far behind Miller's students might be when they reach her 6th grade classroom, they end up reading an average of 40 to 50 books a year. Miller's unconventi…
Teaches students of all ages the basics of phonics with a time-tested, foolproof method This tenth edition of the best-selling book teaches reading using sounds and spelling patterns. These sounds and patterns are introduced one at a time, and slowly…
Teaches students of all ages the basics of phonics with a time-tested, foolproof method This tenth edition of the best-selling book teaches reading using sounds and spelling patterns. These sounds and patterns are introduced one at a time, and slowly…
Using the latest neuroscience research to enhance literacy instruction Wiring the Brain for Reading introduces teachers to aspects of the brain's functions that are essential to language and reading development. Marilee Sprenger, a specialist in lear…
Using the latest neuroscience research to enhance literacy instruction Wiring the Brain for Reading introduces teachers to aspects of the brain's functions that are essential to language and reading development. Marilee Sprenger, a specialist in lear…
How to raise the achievement of all kids, from gifted to those with severe disabilities This book presents lessons learned from in-depth case studies of some of our most effective inclusive public schools. The authors conclusively demonstrate that sc…
How to raise the achievement of all kids, from gifted to those with severe disabilities This book presents lessons learned from in-depth case studies of some of our most effective inclusive public schools. The authors conclusively demonstrate that sc…
Based on an extensive worldwide study, this book reveals what gets boys excited about learning Reaching Boys, Teaching Boys challenges the widely-held cultural impression that boys are stubbornly resistant to schooling while providing concrete exampl…
Based on an extensive worldwide study, this book reveals what gets boys excited about learning Reaching Boys, Teaching Boys challenges the widely-held cultural impression that boys are stubbornly resistant to schooling while providing concrete exampl…
The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change…
The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change…
Help your students succeed with classroom-ready, standards-based activities The Algebra Teacher's Activities Kit: 150 Activities That Support Algebra in the Common Core Math Standards helps you bring the standards into your algebra classroom with a r…
Help your students succeed with classroom-ready, standards-based activities The Algebra Teacher's Activities Kit: 150 Activities That Support Algebra in the Common Core Math Standards helps you bring the standards into your algebra classroom with a r…
Praise for PERSONALIZING 21ST CENTURY EDUCATION «A passionate call-to-action, an inspiring vision, and a practical guide…three seasoned education leaders in the 'establishment' lay out a compelling case for systemic changes to enable personalized edu…
Praise for PERSONALIZING 21ST CENTURY EDUCATION «A passionate call-to-action, an inspiring vision, and a practical guide…three seasoned education leaders in the 'establishment' lay out a compelling case for systemic changes to enable personalized edu…
Bring a fresh perspective to your classroom Teaching Outside the Box: How to Grab Your Students by Their Brain, Third Edition integrates practical strategies and engaging advice for new and experienced teachers. Whether you are preparing for your fir…
Bring a fresh perspective to your classroom Teaching Outside the Box: How to Grab Your Students by Their Brain, Third Edition integrates practical strategies and engaging advice for new and experienced teachers. Whether you are preparing for your fir…
TEACH YOUR STUDENTS TO READ LIKE CHAMPIONS—WITH RIGOR, INDEPENDENCE, PRECISION, AND INSIGHT The world we are preparing our students to succeed in is one bound together by words and phrases. Our students learn their literature, history, math, science,…
TEACH YOUR STUDENTS TO READ LIKE CHAMPIONS—WITH RIGOR, INDEPENDENCE, PRECISION, AND INSIGHT The world we are preparing our students to succeed in is one bound together by words and phrases. Our students learn their literature, history, math, science,…
LISTENING . . . THE KEY TO BECOMING A TRANSFORMATIVE SCHOOL LEADER The Listening Leader is a practical guide that will inspire school, district, and teacher leaders to make substantive change and increase equitable student outcomes. Rooted in the val…
LISTENING . . . THE KEY TO BECOMING A TRANSFORMATIVE SCHOOL LEADER The Listening Leader is a practical guide that will inspire school, district, and teacher leaders to make substantive change and increase equitable student outcomes. Rooted in the val…
The must-have companion workbook to the bestselling Teach Like a Champion 2.0 Teach Like a Champion Field Guide 2.0 is the teacher's hands-on guide to improving their craft. In Teach Like a Champion 2.0, veteran teaching coach Doug Lemov updated, imp…
The must-have companion workbook to the bestselling Teach Like a Champion 2.0 Teach Like a Champion Field Guide 2.0 is the teacher's hands-on guide to improving their craft. In Teach Like a Champion 2.0, veteran teaching coach Doug Lemov updated, imp…
A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes si…
A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes si…