учебная и научная литература

Choose the right combination of public, private, and data center resources to empower your business Hybrid clouds are transforming the way that organizations do business. This handy guide helps you find out what this new cloud deployment model is all…

The fast and easy way to grasp energy sectors and their place in the global economy With timely, substantial information about energy stocks, Energy Investing For Dummies teaches the ins and outs of energy sectors and how to incorporate them into bus…

So – you want to be knowledgeable about British politics but don't know where to start. The rich history, complex statistics and tricky political jargon are getting in your way, not to mention the media hype (is politics only about duck houses and mo…

Учебное пособие предлагает оригинальную методику обучения специальному языку – английскому языку профессиональных экономистов и финансистов. Микро- и макроэкономика, математика и латинские термины, особенности экономической грамматики, специфика совр…

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for dif…

Cultural Diversity and Global Media explores the relationship between the media and multiculturalism. Summarises and critically discusses current approaches to multiculturalism and the media from a global perspecive Explores both the theoretical deba…

Community Palliative Care examines the complex support and information needs of seriously ill patients and their families and will encompass not only the patient’s journey, but that of the family during the illness trajectory and into the bereavement…

This textbook presents authentic English-language materials covering the major incidents and facts in British society since 2000. We begin with several important events that have had a lasting impact on the evolution of the British state, such as the…

Achieve business success with Neuro-linguistic Programming People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can tr…

It can seem at times as though all of academic administration today is focused only on the need for continual change and the endless pursuit of «the big idea.» But most academic leaders, from department chairs and program directors through university…

A friendly reference guide to Microsoft Project, the leading enterprise project management software As project management software, Microsoft Project allows you to oversee your business activities effectively. You can manage resources, share project …

This important book, written by educational expert and urban school leader, Tom Payzant, offers a realistic understanding of what urban school leadership looks like from the inside. Payzant shares his first-hand knowledge of the unique managerial, in…

If you are serious about digital photography, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Digital Photography offers techniques that can be used to make better digital photos, prints, and photo-based …

If you want to get up to speed with Photoshop Elements 8, then this clear, concise guide is the ideal companion for fast and efficient learning. Simply Photoshop Elements 8 contains examples of all the newest features of Photoshop Elements, explainin…

The fast and easy way to learn the art of fashion drawing This fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your de…

Highly readable and eminently practical, Syntactic Analysis: The Basics focuses on bringing students with little background in linguistics up to speed on how modern syntactic analysis works. A succinct and practical introduction to understanding sent…

As a new department chair, you face many challenges?chief among them that you likely received little or no formal training in academic leadership. You may feel that you face these challenges alone, but in fact a wealth of information and time-tested …

Chairing an academic department comes with a multitude of responsibilities in a wide variety of areas. As a new department chair, you immediately confront many of the basics of academic leadership: managing budgets, supporting faculty, resolving conf…

Department chairs who have asked themselves the question 'Who knows where the time goes' should ask Christian Hansen for the answer. His book, Time Management for Department Chairs, will help chairs maximize the investment of their most important res…

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you ca…